facebook secrets of summer camp marketing
DESCRIPTION
Blake Sunshine of http://socialsummercamp.com and Travis Allison from http://camphacker.tv presented this free webinar for summer camp directors and marketers on effective use of Facebook. There were two tracks that we talked about: Creating engaging content and Making effective Facebook Ads. Watch http://camphacker.tv to see when we do the webinar again.TRANSCRIPT
Facebook Secrets for Super Summer Camp Marketing
Blake Sunshine
Travis Allison and
#CampPros
Facebook Marketing Strategy
Facebook Ads
Facebook Content
Sell Camp Spaces With Smart Facebook Posts
Focus On What Parents Need to Know
Sell By The Seasons
Fall Winter Spring Summer
Registration Open
Early Bird Date
Still Time to Register
Next Year’s Schedule
Reviews From 2013
Talk To Our Parents
Tour Camp Tour Camp
FAQ: Safety FAQ: Staff Training
FAQ: Getting Camper Ready
FAQ: Your Child at Camp
Activities on Blog
Online New Parent Call
Open House Today at Camp
Sell Camp Spaces With Facebook Posts5 Kinds of Engaging Posts
What was your favourite magic moment at camp?
Camp is the only place where “you’re so weird” is considered a complement!
5 Kinds of Engaging Posts
Because of Camp, I ___________
Sell Camp Spaces With Facebook Posts
I’m wearing a Purple Floppy Hat - today that makes me a… Space Alien.
Please caption this photo!
Create a Content Calendar
Network/Day Sunday Monday Tuesday
Acquire customers more efficiently
Acquire customers more efficiently
Acquire customers more efficiently
!WHY DO WE EVEN WANT TO
BOTHER WITH FACEBOOK ADS??
!
!
As the camp landscape becomes more and
more crowded…
!
Facebook ads are the most efficient and cost effective way to
reach new target areas.
Ad Creative
Ad Targeting
Ad Placement
Ad Bidding
Ad Optimization
Engaging Image
Message Content
Link to Measurable Site
Ad Creative
Age Gender Location Education Likes and Interests Parental Status (Children Age) Broad Categories Fans, Not Fans, Friends of Fans
Ad Targeting
Measurement Strategy
Lift in sign-‐ups
Lift in traffic
Lift in inquiries
Landing page traffic
Conversion tracking pixel
!
Facebook.com/socialsummercamp !
Twitter.com/socialsummrcamp !
Socialsummercamp.com
Blake Sunshine
Travis Allison!!CampHacker.TV @CampHacker [email protected]