“Super-Tested” Secrets for

Tweetering your Way to

Facebook Glory

(and other nonsense that WILL make you a lot of online sales…)

4.5

Who are these dudes?

Hosted by James Miller (VP, Technology Industry at BrightTALK)

Moderated by Colin Martin

(CEO of PromoPipeline)

Chatter by Daniel Waldschmidt (Partner at GNOSO)

Stupid is the new relevant.

1

Create memorable sales and marketing

channel messages that get you noticed.

Dear ____________________,

My name is John Doe, and I am the president of Acme Company. I was just browsing your site and was wondering if you had considered a custom logo as part of your marketing campaign.

I know sometimes people don't want to invest in logo design because they think it's not that important or they don't have the funds. But getting a quality, custom logo can be one of the most affordable marketing strategies available. My logo designs start at just $199--one of the most reasonable rates in the industry. It's something almost any business can afford and it's well known that a quality logo can be a lifelong partner to a successful business.

A great logo will not only make your company look more professional (on business cards, webpages and stationary), but a great logo is indispensable for marketing and branding. Such a simple symbol can tell your clients worlds about your company.

If you would take the time to review our portfolio, I know you'll be impressed by our work.

I hope to hear from you soon.

Sincerely,

Clueless Sales Dude

HOW?

SVP, Business Development

Director of Channel Relationships

Marketing Manager

Sales Executive

Use your email sig…

John Blowhard VP, Channel Sales

Wacky Moles, Inc.

888-123-4567 international

712-123-3451 domestic

712-123-3450 fax

712-435-9675 mobile

123 S. West Street

Suite 540

Utown, MA 15390

USA

John Blowhard VP, Channel Sales

Wacky Moles, Inc.

888-123-4567 international

712-123-3451 domestic

712-123-3450 fax

712-435-9675 mobile

123 S. West Street

Suite 540

Utown, MA 15390

USA

Use your email sig…

John Blowhard Partner Promoter

Wacky Moles, Inc.

712-435-9675 mobile

@wackychannel twitter

Jo.Blow skype

------------ 94% of the Top 50 “Mole Hunters” buy there

ammo from us – shouldn’t you?

Check it while they wreck it.

2

Manage your reputation live while

the world is impressed by how you do what

you do…

VENDETTA

ANNOYANCE

FRUSTRATION

GENUINE

RULES OF ENGAGEMENT:

1.!Know everything about your thing…

2.!Make a big deal out of small issues…

3.!Drop clues NOT pitches…

OPEN SERVICE

Forget your PDA batteries.

3

Seduce technology buyers by using “cool” messaging styles that don’t toot your own

horn

GET MOBILE!

Try Anything (stick with what works)

Stop selling lemonade.

4

Empathize with your sales and marketing targets by providing FREE value without whining about the

outcome.

FACT #1 from The Lemonade Stand non-Harvard Business

School Case Study:

Customers don’t

have to like the

product to buy! The

pitch is what sells!

FACT #2 from The Lemonade Stand non-Harvard Business

School Case Study:

Being the biggest in

your “neighborhood”

doesn’t mean you’ll

hit your quota!

Drink your coffee hot.

.5

Maximize the marketing to sales handoff to keep warm clients interested in your

products while they find budget dollars.

RSS Re-invented…

Value Relationships…

You can do this!

1.! Find 2-3 manageable next steps you can start implementing this quarter…

2.! Investigate NEW technology that you can get comfortable with…

3.! Believe in yourself (don’t let negativity deprive you of your goal)…

4.! Ask for HELP!

!"#$%&'()*+',