emerce performance15 - secrets of a facebook marketing partner (eng) - ross o'connor
TRANSCRIPT
Learn the secrets of Marketing through FacebookRoss O’Connor, International Sales Manager EMEA
Questions? [email protected]
Google Ad Exchange
Yahoo! Ad Exchange
AppNexus
Pubmatic
Microsoft Ad Exchange
Smaato Inc
AOL Marketplace
Cox Digital Solution LLC
Millennial Media Exchange
152 Media LLC
Q1Media Inc.
Sovrn
Matomy Media
Yellowhammer Media Group
UnderDog Media
Technorati Media
YieldPartners
Improve Digital
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Rubicon
Lifestreet
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Audience Square
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Webisaba Ltd
Zedo Inc
Gourmet Ads
Defy Media
Say Media
LinkedIn Corporation
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Photobucket
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Microad
OpenX
OpenX Japan
Bidswitch
Wordpress
Adiant
Admax
AdMeta
Adskom
Falk Technologies
Floor6
Geniee
Smart Adserver
Sonobi
SwitchConcepts
YieldOne
Apple iAd
MoPub
Our Reach
Retargeting
1State of the Industry Report 2014, AdRoll
Facebook by the Numbers
Tips & tricks for Facebook Campaigns
Getting started
Q&A
Agenda
Facebook by the Numbers
Tips & tricks for Facebook Campaigns
Getting started
Q&A
Facebook at a glance
In-depth review of over 55,000 campaigns, which served 37 billion impressions.
Globally, AdRoll saw a 31% increase in average spend per advertiser (ASPA) on Retargeting on Facebook.
Facebook by the numbers
Global trends
Investment by industry
B2B adoption and ROI gainsB2B marketers are now executing successful branding and lead-generation campaigns on Facebook.
Use Facebook to unlock cross device potential
Facebook by the Numbers
Tips & tricks for Facebook Campaigns
Getting started
Q&A
Tip 1: Leverage CRM data
Tip 2: Leverage all Facebook cross device ad formats
Tip 3: Use CTA buttons
Tip 4: Implement dynamic carousel ads
Tip 5: Go full funnel!
Tips & tricks!
Tip 1: Leverage CRM data
Tip 2: Leverage all Facebook cross device ad formats
Tip 3: Use CTA buttons
Tip 4: Implement dynamic carousel ads
Tip 5: Go full funnel!
Tips & tricks!
Facebook ad formats
Facebook mobile app install
AdRoll saw spending on mobile app install campaigns increase by 12x and drive 13.8x more installs year over year.
Mobile app installs
Encourage engagement by asking questions in the ad title.
Draw attention using words like “Free” or “Sale.”
Use exclamation points and quotations to amplify the call to action.
Choose images and colors that look vivid against Facebook’s blue and white.
Cast a wide net by testing as many ads as possible.
Try landing pages that are higher or lower in your sales funnel to see which lead to more conversions.
Optimise all your ads
Tip 1: Leverage CRM data
Tip 2: Leverage all Facebook cross device ad formats
Tip 3: Use CTA buttons
Tip 4: Implement dynamic carousel ads
Tip 5: Go full funnel!
Tips & tricks!
Facebook CTA’s - small button, big impact
Tip 1: Leverage CRM data
Tip 2: Leverage all Facebook cross device ad formats
Tip 3: Use CTA buttons
Tip 4: Implement dynamic carousel ads
Tip 5: Go full funnel!
Tips & tricks!
AdRoll Carousel Ads delivering on Facebook
DYNAMIC CREATIVE VS. STATIC ADS
+ 24% Impression reach
- 6% CPC
- 41% CPA
When comparing AdRoll Dynamic Creative with static creative on Facebook, dynamic ads were a clear winner.
Tip 1: Leverage CRM data
Tip 2: Leverage all Facebook cross device ad formats
Tip 3: Use CTA buttons
Tip 4: Implement dynamic carousel ads
Tip 5: Go full funnel!
Tips & tricks!
Tip 1: Leverage CRM data
Tip 2: Leverage all Facebook cross device ad formats
Tip 3: Use CTA buttons
Tip 4: Implement dynamic carousel ads
Tip 5: Go full funnel!
Tips & tricks!
6.9 X Conversion Rate 3x ROI
ROI: 1.5X Higher than web 50% than goal
Customers:
Facebook by the Numbers
Tips & tricks for Facebook Campaigns
Getting started
Q&A
Check out the Prelaunch Guide - AdRoll.com
Key takeaways
Retargeting on Facebook drives ROI for AdRoll customers
Huge cross-device potential
Increase effectiveness of retargeting with first-party data
Advertisers worldwide experienced a massive lift in performance
AdRoll saw increased adoption in B2B campaigns
Leverage all Facebook has to offer!
Facebook by the Numbers
Tips & tricks for Facebook Campaigns
Getting started
Q&A
