Video 3:

20 Content & Engagement Strategies (Part 1 of 2)

Good content

Engagement

Visibility

SALES

Happy Days!

Trust

 Nobody wants to talk to a brand – be real

  Be appreciative

 Conversation is key

  Be humerous

  Sign off with your name

 Never post as someone else

 Amateurs sell product features

 Pros sell the benefits

 Social marketers sell the dream

 Your product/service can make their dreams come true

 Which of these are your customers looking for?  How does your product help them achieve it? Ref: briancarteryeah.com

 What makes you different & interesting?

 Brainstorm with customers/customer service Dept.

 Refer to it often!

  Internet users want to be educated, informed, entertained and have problems solved.

  Be helpful, clear, structured & use screenshots.

  Link to Blog posts in Facebook.

  Accompany with a short description and/or call-to-action.

Share case studies

Breaking news

Infographics

“How-to” articles

www.socialmediaexaminer.com

Content

Expert interviews

1)  Most “liked” content

2)  High Edgerank

3)  Draws the eye

  Relevant

  Show achievements, products, customers

 Get user submissions

  Hold an event, hire a photographer, post photos for tagging

 Other Peoples Content (OPC):

1)  Subscribe to Blogs

2)  Make Facebook “Interest Lists”

3)  Newsletter subscriptions

 Ensure it is relevant to your audience

 Include a short description, opinion or call-to-action

 Link 50:50 to your content and others

  Use PROVEN methods

  Learn from others mistakes

 Make improvements

 Add an innovative twist

1)  Formal interviews, presentations, product demos, how-to videos, video testimonials, short recordings of real-time events

  Upload to Youtube & link to it

  Audio much more important than visual

  <€200/$200: Flip HD Camcorder, Kodak zi8, video-capable iPhone or android device

1)  Create screencasts (Camtasia)

2)  Do online interviews - (Up to 12 people with Tinychat.com or Google + hangout) (record with Camtasia)

3)  Stream live video (Livestream or Ustream)

  KISS: ≤ 80 characters

  Frequency: 1-3 times daily

  Experiment with time of the day & week

 Out-of-office hours & weekends – less competition

 Tag other Pages & People using the @ key

 Post shows on the Wall of that Page

 Max. 10 tags per Post

 Consider if brand will appreciate it.

The End!

Come back for Part 2! www.youtube.com/user/social4bizdotcom/videos