Email Marketing: Getting Beyond The Inbox

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1. CONTACT MADEGetting beyond the inbox.Ron Baumanrbauman@crwconnect.com@ronaldbauman122,500,453,020 emails are sent every hourCan anyone really keep up? 2. CONTACT MADEGetting beyond the inbox.Ron Baumanrbauman@crwconnect.com@ronaldbaumanMarketers sent over 838 billion emails in 2013.(almost 3x the number of stars in the Milky Way) 3. CONTACT MADEGetting beyond the inbox.Ron Baumanrbauman@crwconnect.com@ronaldbaumanWhat can email do for you?Plenty.nurtureprospectiveclients, students,or donorsdeepen existingrelationships14event promotion 4. CONTACT MADEGetting beyond the inbox.Ron Baumanrbauman@crwconnect.com@ronaldbauman74%of consumers prefer to recievecommercial communications via email. 5. CONTACT MADEGetting beyond the inbox.Ron Baumanrbauman@crwconnect.com@ronaldbaumanComponents of an Email List Content Graphic Design Subject Line Calls to Action Sender Profile Scheduling Content Calendar Analytics 6. CONTACT MADEGetting beyond the inbox.Ron Baumanrbauman@crwconnect.com@ronaldbaumanEmail Copy and designclear and concisevisualizations (photos, info graphics, video thumbnailsPersonalizationNot just their first name Hello Jane! Leveraging CRM data to make your emailcommunications relevant to the recipient See segmenting your audience later Social media linksCAN SPAM Compliance 7. CONTACT MADEGetting beyond the inbox.Ron Baumanrbauman@crwconnect.com@ronaldbaumanAccording to the 2014 Science of Email MarketingReport (Hubspot/Litmus), having that first namepersonalization increases your click through ratefrom about 5.8% to about 7%. 8. CONTACT MADEGetting beyond the inbox.Ron Baumanrbauman@crwconnect.com@ronaldbauman80%reademail onmobile48%mobileopensMobile matters.Meet your audience wherethey want to talk. 9. CONTACT MADEGetting beyond the inbox.Ron Baumanrbauman@crwconnect.com@ronaldbaumanSubject LinesAny favorite subject lines or style?Question based? Action based?[Leading] tagsUsing Humor 10. CONTACT MADEGetting beyond the inbox.Ron Baumanrbauman@crwconnect.com@ronaldbaumanMailchimp Study 11. CONTACT MADEGetting beyond the inbox.Ron Baumanrbauman@crwconnect.com@ronaldbaumanCalls to ActionMultiple click through options or just one?Driving to website? Where on site?Homepage? Contact us? Blog? Externallanding page?Prominent and boldGraphic in nature (buttons/images) 12. CONTACT MADEGetting beyond the inbox.Ron Baumanrbauman@crwconnect.com@ronaldbaumanSegmenting Your AudienceCustomer vs. prospectBy industryTitleGeography, if for events 13. CONTACT MADEGetting beyond the inbox.Ron Baumanrbauman@crwconnect.com@ronaldbaumanEmail Service ProvidersDIYMailchimpConstant ContactEnterpriseExact TargetiContactCheetah Mail 14. CONTACT MADEGetting beyond the inbox.Ron Baumanrbauman@crwconnect.com@ronaldbaumanMultichannel Integration Targeted campaigns Print Social media Landing Pages 15. CONTACT MADEGetting beyond the inbox.Ron Baumanrbauman@crwconnect.com@ronaldbaumanAnalytics Open Rates Click Through (CTR) Hard/Soft Bounces Unsubscribes A/B Testing 16. CONTACT MADEGetting beyond the inbox.Ron Baumanrbauman@crwconnect.com@ronaldbaumanSources and References www.hubspot.com www.mailchimp.com www.exacttarget.com www.econsultancy.com www.marketingsherpa.com www.marketingprofs.com!www.crwconnect.com!