© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Motorola MobilityRandy KsarGetting Your App Discovered: Android Market & Beyond

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Agenda

Me, myself, and I Your Android Market Listing Social Media for App Developers Testing to Improve Ratings @ #adobemax - Motorola Mobility Can Help MOTODEV Q&A

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Me, Myself and I

MOTODEV Community Manager since 2008

Background in web development, mobile & online marketing since ’93

Current expertise in community outreach and social media for mobile developers

Runner & Cyclist supporting the Leukemia & Lymphoma Society

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Your Android App Listing

Before you bring the traffic, optimize your experience:

Images/Screenshots/Banners Copy/headlines/descriptions Video demos Ratings & User Reviews

Data from August 2011 Podcast w/ developers from Evernote & Zoodles

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Your Android App Listing – Images/Screenshots/Banners

Feature Graphic: First Impression of Your App & Brand1024x50024 bit PNG or JPEG (no alpha)No border in art

High Res App Icon: Tip: Recognizable; compare in search resultsAppear: In search results & category listing512x512, 32 bit PNG or JPEG, MAX 1024 KBScreenshots:Tip: Show engagement in app & high-resAppear: in desktop & mobile listing page320x480, 480x800,480x854,1280x800, 24 bit PNG or JPEG (no alpha); Full bleed, no border art

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Your Android App Listing - Copy

Top 3 Tips for Copy on Android Market:

1. Describe the most popular features and what the app solves for the user

2. List any awards or reviews that you’ve received

3. Explain the permissions being requested and requirements for using the app

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Your Android App Listing - Copy

Important Notes: What’s new section is important for

existing users Don’t ignore the rest of the world;

your app can be seen globally Provide contact information for

feedback/questions

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Your Android App Listing – Video Demos

Top 3 Tips for Video Demos: 30 seconds to 2 minutes Simple and effective Provide a call to action

Types of video demos: Fully-produced video demo Screencast using Emulator Video demo of using app in real-

environment Video review by un-biased blogger

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Your Android App Listing – Ratings & Reviews

What do you think? Do user’s care about your ratings? Do they read the user reviews?

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Your Android App Listing – Ratings & Reviews

Top 3 Tips for Improving Your Ratings: Ask “happy” users to rate the app Monitor your app reviews & push out

consistent updates Test your app with real users

Your App

Rate This App

Android Market

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Social Media for App Developers

I’m not a fan of Facebook, why should I

care?

How much time do I have to

spend?

What is the ROI?

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Social Media for App Developers

Top 5 Social Media Tips:

1. Analyze your audience

2. Identify your tone in relation to your brand

3. Create engaging consistent content

4. Integrate social sharing and authentication into your apps

5. Gain valuable consumer insights from conversations

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Testing to Improve Ratings

Why Test with Motorola at Adobe MAX?

Reviews Before Testing Reviews After Testing

Doesn’t work on my device Works great on my Motorola device

Form input is not working Really easy to search

1-star rating 4-star rating

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Testing with Motorola Mobility

MOTODEV Studio for Android Eclipse-based IDE for developing Android Apps – Mac, Windows & Linux

• App Validator Static analysis tool for pre-flighting Android apps before they go to market

SDK Add-ons Android emulator images for Motorola devices

MOTOREADY Verify device optimization for the MOTOROLA XOOM

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Testing with Motorola Mobility

Static analyzer that scans Android apps for conditions that cause “Force Close” errors Invalid manifest contents Bad layouts Missing translated strings Permissions omitted from the manifest Invalid parameters to Android APIs Unclosed database cursors Dozens more Runs as an Eclipse plug-in, command line

tool, and web app

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

MOTODEV

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Resources to create quality, optimized apps

• Powerful tools & SDKs

• Robust technical documentation & training

• App compatibility & optimization testing

MOTODEV

developer.motorola.com

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

A showcase for your apps to millions of users

• Streamlined path to global markets

• Distribution information & resources

• App discovery & marketing opportunities

MOTODEV

developer.motorola.com

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

24/7 connection to a vibrant developer community

• Active MOTODEV Community

• Podcasts & Webinars

• Global News & Events

developer.motorola.com

MOTODEV

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Thanks!

Thank You! Questions?

@djksar on Twitter | #adobemaxcommunity.developer.motorola.com

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