Getting Beyond Simple SocialThomas Vander Wal

#UXCampDC :: Washington, DC :: 7 January 2012

Who is Thomas?

Isn’t Social Simple?

Getting to Mainstream

Goal 100%

Email in org took 5+ years to get to ~99%

Social often focuses on edge cases, not mainstream

Understand how the remaining 90% are social

40+ Social Lenses

5 Beginning Social Questions

Is it...

The person

How humans are social

Cultural influences- or cross cultural

Organizational constraints

Problems with the tools / service

InfoCloud Solutions, Inc. - 2008

Differing Perspectives

Personal

Collective

Community, Groups, & Teams

Collaborative

Newbie

Service Owner

External Developer

Social Scaling

InfoCloud Solutions, Inc. - 2012

Scaling and FunctionalityPe

ople

Par

ticip

atin

g

# of Objects in System

A

A - Personal Use

B

B - SerendipityC C - Mature Social

Tool

D

D - Complex SocialSystem

Dave Snowden’s Cynefin Framework

To Summarize...

Run to the light of complexity

Questions

InfoCloud Solutions, Inc. - 2012

URL: http://infocloudsolutions.comBlog: http://www.personalinfocloud.comE-mail: thomas@infocloudsolutions.comSkype: tjvanderwalTwitter: @vanderwal or @infocloud