edward luke stacey cv 2016 int
TRANSCRIPT
Edward Luke Stacey CV 2016
COVERING LETTER
I am a 26-year-old male, who possesses a strong passion for sales and marketing - more specifically aligning
business strategies and goals with innovated marketing and sales techniques.
In my current position, Sales Account Manager with Canon South Africa, I am accountable for commercial and
negotiation activities in the development and management of Canon product solutions and consultancy
services. These product offerings and solutions include Copiers, High Volume Printers, Wide Format Printers,
CCTV Systems for indoor or out, PBX systems with NCN Telephony, LCR, Voice and Data, Software and Business
Intelligence. My past work experience was with Bruce Clay Middle East, an international leading digital
marketing agency, whereby I was responsible for driving the digital footprint of all Johnson and Johnson brands
across the Middle East, North Africa and Pakistan. I developed the digital and content strategies for the 8
largest brands in the portfolio (Johnson's Baby, Johnson's Adult, Listerine, Neutrogena, Clean and Clear,
Aveeno, Carefree and Splenda) and moved the brand from a digital display framework to a holistic content
approach. Other to my online marketing experience I am experienced in below the line and above the line
marketing activities such as television commercials, radio ads, product launches, even organisation, campaign
strategy, brand strategy and marketing planning for the following brands Coca Cola, McDonalds and First
Choice Dairy.
Besides work experience, I possess a Bachelor of Technology degree majoring in Financial Management and
Strategic Management. In addition to these majors my electives revolve around Business Studies, Economic
Sciences, Marketing and Accounting.
Feedback from both peers and work colleagues, make me consider myself as result driven, pragmatic and
approachable, as well as I bestow an eagerness to learn and possess a ‘hard work’ attitude. I feel these
character traits provides correlation in achieving my short and medium term goals of developing a deep bank
of knowledge with the sales and marketing field, grow as a leader and obtain a senior managerial position.
I am more than willing to provide academic records, relevant certifications, reference letters and any further
documentation needed. I hope my application will be considered.
PERSONAL INFO
Email Address: [email protected] Passport Number: A05056179
DOB: 1989/12/04 Marital Status: Married Nationality: South African Children: One Mobile Number: +27 83 238 4529
Edward Luke Stacey CV 2016
CAREER HIGHLIGHTS
Brand Management Brand Communication Strategy Digital Marketing
Client Management Project Management
Above the line Advertising Sales Management
Below the Line Advertising Customer Relationship Management
SUMMARY
A result driven team player that views all objectives and challenges pragmatically.
A strategic and financial management education background and 4 years’ sales and marketing work experience within the advertising industry working across a broad range of international brands (South Africa, Middle East and American) within various industries such as the FMCG, food and beverage, cosmetic and health products, agriculture, kid’s entertainment and office automation.
Working experience as a client service consultant/manager within the advertising/marketing environment conducting specific tasks such as:
Briefing and managing internal teams such as creative, production, strategy, digital departments and external third party agencies.
Brand Strategy formulation and implementation. Product development and launch, management of television, radio, digital, print, outdoor, in-
store and marketing collateral advertising concept development. Short and long term marketing plan development. Project/Campaign, asset, financial and resource allocation management with the ability to
meet pre-defined objectives. Search engine marketing management including the use of search engine optimisation tools
(Google Trends, Google Keyword Planner, Google Ad Words and SEO Toolkit V3). Development management of websites, micro sites and apps. Conducting consumer market research.
CAREER EXPERIENCE
Company: Canon South Africa Time Frame: February 2016 - Present Position: Sales Account Manger Duties:
Designing business plans and trade marketing strategies aligned with increased market penetration to achieve delivering core elements of company objectives.
Develop and participate in sales concepts, presentations, exhibitions, seminars and marketing activities.
Remain focussed on market and customer needs aligned with sales strategies which create relationships of trust and support.
Accountable for enhancing and the effective management of business interface points between commercial activities and client needs.
Build unique value proposition proposals and solutions to customers.
To manage, develop and sustain client relationships.
Implement a costing structure to ensure that financial targets are met.
Edward Luke Stacey CV 2016
Company: Bruce Clay Middle East Time Frame: March 2015 – October 2015 Position: Digital Marketing Account Manager Key Clients: Disney Pixar (Inside Out) & Johnson & Johnson Middle East (Aveeno, Neutrogena, Johnson
Baby, Imodium, Clean & Clear, Carefree & Johnson Adult). Duties:
Provide sound and feasible digital marketing strategic planning.
Audit, manage the building and maintaining of: Websites, micro sites, applications, social media, search engine optimisation, pay per click and e-mail marketing.
Localisation and implementation of global marketing plans to suit the Middle East by utilising digital tools such as Google Trends, Google Keyword Planner, Google AdWords & SEO Toolkit.
Establish, delegate and manage project specific teams for marketing projects and campaigns.
Provide input into training and mentoring new staff.
Responsible for tender, proposal and contract management in line with the company’s offerings.
Engagement of, and liaison with, external consultants, (South Africa, India, USA and United Kingdom).
To manage, develop and sustain client relationships.
Implement a costing structure to ensure that financial targets are met.
Company: Boomtown Strategic Brand Agency (Johannesburg, Cape Town & Port Elizabeth) Time Frame: January 2014 – March 2015 Position: Account Executive Key Clients: Coca Cola, McDonalds, CLAAS, Wilderness Foundation and First Choice Duties:
Develop, sustain and manage client relationships.
Devising national marketing plans applicable to identified brand strategy and industry.
Project manage and liaise with relative parties in order to executes marketing projects/campaigns.
Financial and administrative management including planning, costing, forecasting, budgeting and weekly and monthly client reports.
Provide sound marketing insights to assist product development and launch, brand logo and slogan development, brand strategy formulation and implementation, advertising on television, radio, and print, outdoor and digital touch points.
EDUCATIONAL HISTORY
Nelson Mandela Metropolitan University, Port Elizabeth 6001, South Africa Bachelor of Technology Management Graduate: December 2013
Majors: Financial Management Quantitative Techniques Advanced Strategic Management Research Methodology
Nelson Mandela Metropolitan University, Port Elizabeth 6001, South Africa
National Diploma Management
Graduate: December 2012
Majors: Financial Management Strategic Management
Edward Luke Stacey CV 2016
Queens College Boy’s High School, Queenstown 5320, South Africa
Matriculate: 2008
Majors:
English First Language Life Orientation Mathematical Literacy Business Studies Computer Application Technology Geography
GENERAL SKILLS
Computer Literacy (MS. Office) Interpersonal Problem solving
Project management (Certified) Effective Writing (Certified) Leadership
REFERENCES
Kenny Holloway Client Service Director Boomtown Strategic Brand Agency Email: [email protected] (T): +2782 8062999
Leon Mouton Business Director NMMU Business School Email:[email protected] (T): +2741 504 4382
Paul Tai-Hing Co Supervisor Master studies Email:[email protected] (T): +27 27 41 504 3747