do's & dont's for https migrations #searchldn

Download Do's & Dont's for HTTPs migrations #SearchLDN

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  • Do's & Dont's for HTTPs migrations

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Im Aleyda Solis

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/

    I Do SEO

    BITLY.COM/LIBROSEOALEYDA

    Im Aleyda Solis

    #httpsmigration at #SearchLDN by @aleyda from @orainti

    I PublishI Share

    http://ORAINTI.COMhttp://@ALEYDAhttp://FB.COM/ALEYDASEOTIPS/http://BITLY.COM/LIBROSEOALEYDA

  • I Blog I Speak Im Featured

    Im Aleyda Solis

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Why moving?

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Its about security, users safety, trust & experience

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • The perfect opportunity to start using HTTP/2 & improve your site speed

    #httpsmigration at #SearchLDN by @aleyda from @orainti

    bit.ly/http2seo

    http://bit.ly/http2seo

  • Provide another Positive Ranking signal

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • bit.ly/spreadhttps

    #httpsmigration at #SearchLDN by @aleyda from @orainti

    Its already becoming the default in top SERPs

    http://bit.ly/spreadhttps

  • #httpsmigration at #SearchLDN by @aleyda from @orainti

    The goal is that your users can browse securely, earning their trust

  • #httpsmigration at #SearchLDN by @aleyda from @orainti

    Instead of this

  • #httpsmigration at #SearchLDN by @aleyda from @orainti

    While also migrating your rankings & traffic from your HTTP to HTTPS URLs

  • #httpsmigration at #SearchLDN by @aleyda from @orainti

    Without traffic drops

  • #httpsmigration at #SearchLDN by @aleyda from @orainti

    Instead of this

  • bit.ly/httpsmigration

    #httpsmigration at #SearchLDN by @aleyda from @orainti

    Lets see the most critical dos & donts as well as a checklist to maximize chances of success

    http://bit.ly/httpsmigration

  • #httpsmigration at #SearchLDN by @aleyda from @orainti

    Before Moving

  • Dont show and allow access to content via your HTTPS version if you havent migrated yet

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • #httpsmigration at #SearchLDN by @aleyda from @orainti

    You want to avoid having mixed indexation, cannibalization & content duplication issues

  • #httpsmigration at #SearchLDN by @aleyda from @orainti

    Make sure to canonicalize and refer consistently to your HTTP URLs to facilitate the migration

    301-redirect Canonicalize LinkInclude in

    XML Sitemaps

    HTTP

  • Create GSC profiles for your HTTPS domains & subdomains to start monitoring them

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Dont mix HTTPs migrations with other structural Web changes

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • #httpsmigration at #SearchLDN by @aleyda from @orainti

    Verify the type of SSL Certificate you need, like wildcard ones for multiple subdomains

    sslshopper.com

    http://sslshopper.com

  • It doesnt need to be expensive! You can even do it for free by using Cloudfare

    bit.ly/freehttps

    #httpsmigration at #SearchLDN by @aleyda from @orainti

    http://bit.ly/freehttps

  • Check with your hosting provider if they offer them, as it might be easier to enable it too

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • If you work with CDNs you will also need to activate it for your subdomains zones

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Create a list of your top pages from a visibility & conversion perspective to monitor closely

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • When Moving

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • #httpsmigration at #SearchLDN by @aleyda from @orainti

    https://www.sslshopper.com/ssl-checker.html

    Make sure that the SSL certificate is effectively installed

    https://www.sslshopper.com/ssl-checker.html

  • For HTTP to HTTPS migrations you cant use GSC Change of address feature

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Update your canonical & hreflang tags so they refer to the HTTPS URLs

    #httpsmigration at #SearchLDN by @aleyda from @orainti

    Dont do this

  • If your links use absolute URLs they need to be updated with your HTTPS ones

    #httpsmigration at #SearchLDN by @aleyda from @orainti

    Dont do this

  • Generate a new XML sitemap with your HTTPS URLs

    #httpsmigration at #SearchLDN by @aleyda from @orainti

    Dont do this

  • Implement 301-redirect from each of your HTTP URLs to their HTTPS versions

    bit.ly/redirectgenerator

    #httpsmigration at #SearchLDN by @aleyda from @orainti

    http://bit.ly/redirectgenerator

  • #httpsmigration at #SearchLDN by @aleyda from @orainti

    bit.ly/chromedevicemode

    Its critical to move all the resources (images, css, js) too to avoid mixed content issues

    http://bit.ly/chromedevicemode

  • Remember these should be permanent 301-redirects & not 302s

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Make sure to also update your robots.txt to your HTTPS domain & update URLs if needed

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • If you use Wordpress theres a plugin that facilitates it

    #httpsmigration at #SearchLDN by @aleyda from @orainti

    https://es.wordpress.org/plugins/really-simple-ssl/

    https://es.wordpress.org/plugins/really-simple-ssl/

  • After Moving

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Validate your SSL certificate & secure content status

    #httpsmigration at #SearchLDN by @aleyda from @orainti

    https://www.whynopadlock.com/

    https://www.whynopadlock.com/

  • Crawl your migrated site emulating both desktop & smartphone Googlebots

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Do also a list crawl of those top pages that you wanted to prioritize

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Have all URLs been migrated or are there any remaining ones in the crawl? Is there a

    performance change?

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Do you find HTTP URLs in the crawl? Errors, redirects & canonicalization issues?

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • See which old HTTP URLs youre still linking, if theyre showing errors or are redirected

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Do the same looking for canonical tags pointing to old HTTP URLs

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Have XML sitemaps also been updated? Whats the gap vs. the crawled URLs?

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Check if the Page-to-Page Redirects are Effectively Implemented with 301s

    #httpsmigration at #SearchLDN by @aleyda from @orainti

    Dont do this

  • and that theyre redirecting to the relevant HTTPS URLs showing the content with a HTTP

    200 OK Status

    #httpsmigration at #SearchLDN by @aleyda from @orainti

    Dont do this

  • That there are no chained redirects between them

    #httpsmigration at #SearchLDN by @aleyda from @orainti

    Dont do this

  • And If theres an independent mobile Website, verify that the redirects and rel alternates &

    canonicals with desktop URLs are correct

    #httpsmigration at #SearchLDN by @aleyda from @orainti

    Dont do this

  • Prioritize the fix of those pages w/ erroneous protocol, status & canonicalization w/ highest

    traffic

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Look for orphan URLs by identifying which URLs with organic traffic are not in the crawl

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Once youve checked all this is fixed you can submit both your HTTP & HTTPS versions to be

    re-crawled & submit XML sitemaps

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • And start monitoring maximizing your changes to see this

    #httpsmigration at #SearchLDN by @aleyda from @orainti

  • Thanks! Questions?

    #httpsmigration at #SearchLDN by @aleyda from @orainti