digital marketing bootcamp
DESCRIPTION
Trends, strategies and platforms all practices need to know for online and digital marketing.TRANSCRIPT
Paul Ten Haken, President | Click Rain, Inc. | @paultenhaken
Digital Marketing BootcampTrends, strategies and platforms all practices need to know
PricewaterhouseCoopers, LLP 2012
24-7Be prepared
Source: StatCounter Global Stats, 11/2012
Shift in MediaDigital opportunities for advertisers and publishers remain strong.
Getting Startedwith a Site
.com is the bomb
Mobile is a mustResponsive is best
Imagery is key – A vs B
-Wordpress
-Squarespace
-Registrars
Important criteria
1) How will you update it?
2) Where is it hosted?
3) Who owns the site if you want to move it?
4) Giving someone a hammer does not make them a carpenter.
-Setting up a profileTips
-Using Hootsuite
Vanity URLs
Insights
Advertising
Types of Content**Hubspot, 2012
Other Social Networks
- 80% of Pinterest users are women
- 20% of US internet-using women are on Pinterest
- Average users spends 98 minutes per month on Pinterest
- 9 million Pinterest users have connected their accounts to FacebookSource: http://expandedramblings.com/index.php/pinterest-stats/2/)
Email Marketing
From Salesforce.com
- 44% of email recipients made at least on purchase last year based on a promotional email
- For every $1 spent, $44.25 is the average return on email marketing investme
- Email marketing as a channel was the third overall lead generation source for marketers in 2013,
- 6 AM has the highest CTR of any hour.
- 38% of email is now opened on a mobile device, with 33% for desktop and 29% for webmail.
-Never use Outlook, Gmail, etc.
-CAN-SPAM
-PlatformsMailChimp, Constant Contact, iContact, Campaign Monitor
-An example
Analytics
Let’s take a tour!
How to install?
Content
Do Not Make Content an Afterthought!Content Strategy
Critical for SEO (DocuTAP example)
It’s the core of your digital marketing
Developing a brand voice
Paul Ten Haken, President | Click Rain, Inc. | @paultenhaken
Q&A