adviser innovation digital marketing bootcamp by adam franklin
TRANSCRIPT
Australia’s #1 business blog
20,000+ subscribers
TIME-EFFECTIVE USE OF DIGITAL PLATFORMS
TO ELEVATE YOUR BUSINESS
Adam Franklin@Franklin_Adam
Show of handsLevel 1 - 10?
Tweet Tweet!
@Franklin_Adam
Online presence@Franklin_Adam
@Bluewire_Media
#AIBootcamp
1. Negative comments 2. Get fired or sued 3. It’s too late to start 4. No time 5. Don’t know where to start… no skills 6. I don’t need it 7. I can’t trust my team 8. I’ll make mistakes 9. Waste of time and $$$…. No ROI 10. Can’t keep up with content creation
Your fears or objecAons?
Don’t have Ame?
No time?@Franklin_Adam
Monitor#AIBootcamp
z
Relax…
Tweet Tweet!
Tweet Tweet! Buyer persona
Nicola • Corporate markeAng
manager • Interested CEO +
SupporAve IT • 4 days a week • wants to webify her
markeAng and keep up with social media
Tweet Tweet!
Tweet Tweet! Flagship content
• you are known for it • useful • valuable • you give it away
#AIBootcamp
Tweet Tweet! Landing Pages#AIBootcamp
Tweet Tweet! Email Opt-ins#AIBootcamp
Tweet Tweet! SumoMe Listbuilder#AIBootcamp
Email MarkeAng
$1 spent $41 return
Email markeAng@Franklin_Adam #AIBootcamp
Email autorespondersSource: Pat Flynn
Email is best. Remember 1995?
JVs, referrals & partnerships@Franklin_Adam #AIBootcamp
Be FOUND: include contact details
put your best contact details
The LinkedIn Masterclass
Be FOUND: custom URL
change this to your own custom URL
Be FOUND: set to profile to public
make it public
custom URL
Draft a compelling summary
Use a professional headshot
Be FOUND: Have great summary
@Franklin_AdamGoogle
#AIBootcamp
Google#BecerBizSummit@Franklin_Adam
Keyword research#AIBootcamp
Google#BecerBizSummitKeywordTool.ioWhat are people searching for?
Google#BecerBizSummitKeywordTool.io
‘Copy all’
17 QuesAons@Franklin_Adam
• are financial adviser fees tax deductible• are financial advisors free• what are financial advisers• are independent financial advisers free• how much are financial adviser fees• can financial advisors be trusted• can financial advisors beat the market• can financial advisors help with debt• can financial advisors steal your money• can financial advisors give tax advice• do financial advisors need to be licensed• do financial advisors have a fiduciary responsibility• does financial planning requires preparation• why have a financial adviser• how to choose financial adviser• what do financial advisors do• who are independent financial advisers
#AIBootcamp
@Franklin_Adam Open Site Explorer by Moz
@Franklin_Adam
Or use content from….
Web Strategy@Franklin_Adam
SUPERCHARGE YOUR BRAND WITH SOCIAL
MEDIA
Adam Franklin@Franklin_Adam
Tweet Tweet!
@Franklin_AdamConnect + Content
@Franklin_Adam
Nurture leads and acract clients@Franklin_Adam
@Franklin_Adam ProspecAng #AIBootcamp
@Franklin_Adam ProspecAng #AIBootcamp
@Franklin_AdamNegaAve comments response
@Franklin_Adam
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