social media marketing bootcamp dec08
TRANSCRIPT
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BruceClay.com.au
Social Media Marketing
Kate Gamble
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BloggingFacebookLinkedInTwitterVideoBookmarking
Are you involved?
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Yes, this is important
• Myspace – 114 Million• A blog post a second• Twitter – Global audience with
500% growth• Facebook – 124 Million Users• Over 60 Million blogs online• Half of Facebook users log in
every day
What does this mean for business…
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Social Goes Online
• Anyone can publish• Contribute to the
conversation• The 4 Cs
– Content– Context– Connections– Community
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Overview
• Strategy• Our approach• Examples• Social media metrics
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STRATEGY
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The Landscape
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Goals
ConversionConversion
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ApplicationPlatform Branding Traffic Ranking
Blogging
Microblogging
Video
Widgets
Audio
Wikis
Social Networks
Bookmarking
RSS
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OUR APPROACHLive by it or die trying
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Methodology
• Depends on your goals• Relate to the business model• Promotion verses spam• Be ‘remarkable’ ready
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Mapping the options
Effort Blogging
Video Audio
Widgets
Social BookmarkingWikis
RSS
Social Networks
Value
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Tips and Tricks• Social Media Breadcrumbs• The Conversation• Shiny Object Syndrome• Call to action• Organisation
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Reputation Management
• ‘Google Reputation’• Vanity search• Deal with SERPs• Reply in person• Respond to negativity• Don’t spam the index• Look natural
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SOCIAL MEDIA METRICSHow to measure your success
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Decide your KPI
• What is your KPI– Web Metrics – Micro Metrics – Judgmental Metrics
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GoogleMeasure the links• Link:www.myurl.com.au• Linkdomain:www.myurl.com.au
Measure the buzz• Allintitle:• Allinurl:
Measure the anchor text• Allinanchor:
Google Alerts For News, Blogs and Web.
Google AnalyticsFor traffic metrics
Google TrendsHot Trends
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Twitter Search
• @kategamble • near:bondi beachwithin:15mi• SEO since:2008-05-01• traffic ?• hilarious filter:links• RSS feed
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Twitter Search Cont…
www.TweetGrid.com
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YouTube Analytics• ‘Insight’• Gives you data on
– Video views– Geographic audience– Relative popularity– Lifecycle of video
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• Start small, but this is big
• Its evolving every day
• To see any benefit you will need analytics
• Your integrity is your most valuable asset
• Have some fun
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BRUCECLAY.COM.AUTHANK YOU
Search Engine Marketing Specialists