online marketing bootcamp | march 2013 | mediamatters-pr.co.uk

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Online Marketing Bootcamp14th March 2013

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Today

• Facebook news• Twitter and LinkedIn updates• Optimising for mobile• What else is new?

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www.mediamatters-pr.co.uk #MMBootcamp


What’s new?

• Recap timeline• Scheduling and varying posts• Rules for cover images• Graphsearch

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Timeline

• Cover photos• Highlighting• Milestones

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Scheduling

• Keep in touch at times to suit your visitors

• Keep up to date even when you’re not there

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Graphsearch

• Rolling out now• Improved search related to friends,

interests, locality

http://www.facebook.com/about/graphsearch

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http://www.facebook.com/about/graphsearch


What does it mean for us?

• Location is important• Attract new likes organically• Fill in all of your details• Encourage check-ins

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News feed

• About to change• Will mean that people have more

control over what they see• Including Pages that they follow

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Twitter update

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What’s new?

• Cover photos• Vine

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Twitter and Vine

• Vine is an integrated mobile App to share video

• 6 seconds, best at 3 x 2 second shots• Posting instantly to Twitter and

Facebook

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“Posts on Vine are about abbreviation – the shortened form of something larger. They’re little windows into the people, settings, ideas and objects that make up your life”

Vine blog

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How can you use it?

• Previews of events, speakers• Short demos• Behind the scenes• Customers using your product• PR clips


Using it

• Download the App from your mobile device App Store

• Open the App and connect with your Company’s Twitter account

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LinkedIn update


LinkedIn update

• Endorsements• Bigger profile photo• Bigger headline• Activity feed• Job entries• Connections’ networks

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www.uk.linkedin.com/in/mediamatterspr

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http://www.uk.linkedin.com/in/mediamatterspr


Mobile

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2013

• 2.4 billion internet users worldwide• 1.1bn mobile subscribers – growing

37% annually• 75% of the UK population now has

smartphones• 1 in 5 have tablets

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One third of all website visits across the UK are via mobile

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Expectations

• Social media now largely accessed remotely

• Location is important• Seamless experience from desktop to

mobile device

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Which devices are your customers using?

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Facts

• Email marketing can actually perform better on mobile

• Times of day have changed• People are using multiple devices

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Actions• Think about context• Optimise for mobile• Find out what your customers are using• Make emails responsive as a minimum• Websites - responsive or mobile

versions• Test

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What else is new?

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Google+ changes

• Larger cover photo space• Local reviews

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Google+ reminder

• Google authorship for blogging and content

• Google hangouts becoming used by businesses

• Google+ will impact search results

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So?

• Available to consumers 2014• Location based businesses easy to find• Uses identified for medicine, education,

the next social networking trend…

#MMBootcamp


Online Marketing Bootcamp14th March 2013

#MMBootcamp

online marketing bootcamp | march 2013 | mediamatters-pr.co.uk

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