1 online business bootcamp · bootcamp powerful marketing blog 1 why blogging? attract new leads...
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![Page 1: 1 ONLINE BUSINESS BOOTCAMP · BOOTCAMP Powerful Marketing Blog 1 WHY BLOGGING? Attract new leads Turn potential clients into paying clients Build (and strengthen) relationships Powerful](https://reader034.vdocuments.site/reader034/viewer/2022050604/5fabc4d1348980287c12b6ce/html5/thumbnails/1.jpg)
ONLINE BUSINESS BOOTCAMP
Powerful Marketing Blog
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WHY BLOGGING?
➤ Attract new leads
➤ Turn potential clients into paying clients
➤ Build (and strengthen) relationships
Powerful Marketing Blog l Module Three
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BLOGGING FOR BUSINESS
➤ Your “blog” will be whatever marketing content you use
➤ Value added info for potential clients ➤ Blogging for business is less frequent
➤ Blog increases SEO
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![Page 2: 1 ONLINE BUSINESS BOOTCAMP · BOOTCAMP Powerful Marketing Blog 1 WHY BLOGGING? Attract new leads Turn potential clients into paying clients Build (and strengthen) relationships Powerful](https://reader034.vdocuments.site/reader034/viewer/2022050604/5fabc4d1348980287c12b6ce/html5/thumbnails/2.jpg)
BLOGS
➤ Text ➤ Recipes
➤ Bulleted Lists ➤ Videos ➤ Podcasts
➤ Worksheets ➤ Webinars ➤ Combo
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YOUR BLOG SHOULD…
➤ Compliment your business ➤ Provide quality (bite sized) content
➤ Allow the reader to take (or feel like they could take) some action
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*APPEAL TO YOUR IDEAL CLIENT
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![Page 3: 1 ONLINE BUSINESS BOOTCAMP · BOOTCAMP Powerful Marketing Blog 1 WHY BLOGGING? Attract new leads Turn potential clients into paying clients Build (and strengthen) relationships Powerful](https://reader034.vdocuments.site/reader034/viewer/2022050604/5fabc4d1348980287c12b6ce/html5/thumbnails/3.jpg)
LOCATION
➤ Blog or posts page ➤ Home Page
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CONTENT CREATION SCHEDULE
➤ Doable schedule ➤ Create content that doesn’t overwhelm you
➤ Reverse engineer content around launch/promotions
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REPURPOSE YOUR CONTENT
➤ You don’t have to reinvent the wheel
➤ Turn larger content into smaller content
➤ Or..take smaller blog content to create more involved content
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![Page 4: 1 ONLINE BUSINESS BOOTCAMP · BOOTCAMP Powerful Marketing Blog 1 WHY BLOGGING? Attract new leads Turn potential clients into paying clients Build (and strengthen) relationships Powerful](https://reader034.vdocuments.site/reader034/viewer/2022050604/5fabc4d1348980287c12b6ce/html5/thumbnails/4.jpg)
Powerful Marketing Blog l Module Three
WHAT TYPE OF CONTENT
WOULD YOU LIKE TO
CREATE FIRST?
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Powerful Marketing Blog l Module Three
BLOG BRAINSTORM
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UP NEXTGetting Potential
Clients to Your Site
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