Design, principles and Lean UX

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  • Design, principlesand Lean UX

    Jason Bootle@mrbootle

    popgunuk.com

    South London Tech Meetup Pop Gun UK | @mrbootle

    http://popgunuk.com

  • How Apple is giving design a bad nameDon Norman and Bruce Tognazzini

    South London Tech Meetup Pop Gun UK | @mrbootle

    Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name

    https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name

  • Design is a way of thinking, of determining peoples true, underlying needs, and then delivering products and services that help them.

    Design combines an understanding of people, technology, society, and business.

    South London Tech Meetup Pop Gun UK | @mrbootle

    Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name

    https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name

  • Source: http://www.industrialbrand.com/i-am-not-a-graphic-designer

    Artist

    South London Tech Meetup Pop Gun UK | @mrbootle

    Designer

    http://www.industrialbrand.com/i-am-not-a-graphic-designer

  • Service designer

    Web designer

    South London Tech Meetup Pop Gun UK | @mrbootle

    Interaction designer

    Content designer

    Product designerUser experience (UX) designer

    User interface (UI) designer

  • Service designer

    Web designer

    South London Tech Meetup Pop Gun UK | @mrbootle

    Interaction designer

    Content designer

    Product designerUser experience (UX) designer

    User interface (UI) designerLabelsSouth London Tech Meetup Pop Gun UK | @mrbootle

  • Design is a way of thinking

    of determining peoples true, underlying needs

    and then delivering products and services

    that help them

    South London Tech Meetup Pop Gun UK | @mrbootle

    Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name

    https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name

  • So whats thisUser Experience thing?

    South London Tech Meetup Pop Gun UK | @mrbootle

  • South London Tech Meetup Pop Gun UK | @mrbootle

    Don Norman

    on user experience

    Source: https://youtu.be/9BdtGjoIN4E

    https://youtu.be/9BdtGjoIN4E?t=9shttps://youtu.be/9BdtGjoIN4E

  • South London Tech Meetup Pop Gun UK | @mrbootle

    is a system its everything

    Source: https://youtu.be/9BdtGjoIN4E

    User experience

    https://youtu.be/9BdtGjoIN4E?t=9shttps://youtu.be/9BdtGjoIN4E

  • South London Tech Meetup Pop Gun UK | @mrbootle

    User Experienceis not about

    producing a set of wireframes

  • South London Tech Meetup Pop Gun UK | @mrbootle

    User Experienceis not

    the responsibilityof one person

  • User experience is a team sport

    South London Tech Meetup Pop Gun UK | @mrbootle

  • The purpose of business is to create and keep a customer

    Peter F. Drucker

    Source: https://www.goodreads.com/author/show/12008.Peter_F_Drucker

    South London Tech Meetup Pop Gun UK | @mrbootle

    https://www.goodreads.com/author/show/12008.Peter_F_Drucker

  • So whats thisLean UX thing?

    South London Tech Meetup Pop Gun UK | @mrbootle

    Source: http://amzn.to/2fb4Ppx

    http://amzn.to/2fb4Ppxhttp://amzn.to/2fb4Ppx

  • Lean UX is built on threefoundations

    South London Tech Meetup Pop Gun UK | @mrbootle

    Source: http://amzn.to/2fb4Ppx

    1. Design thinking 2. agile thinking 3. Lean startup

    http://amzn.to/2fb4Ppxhttp://amzn.to/2fb4Ppx

  • Lean UX aims to:

    South London Tech Meetup Pop Gun UK | @mrbootle

    1. Produce documents that only help move the team forward

    2. Encourage cross discipline collaboration between teams

    3. Rapidly validate ideasSource: http://amzn.to/2fb4Ppx

    http://amzn.to/2fb4Ppxhttp://amzn.to/2fb4Ppx

  • The designer doesn't provide the hero design

    South London Tech Meetup Pop Gun UK | @mrbootle

  • So whats thisDesign thinking thing?

    South London Tech Meetup Pop Gun UK | @mrbootle

  • South London Tech Meetup Pop Gun UK | @mrbootle

    Source: Daniel Newman, Central Office of Design

  • So whats thisAgile thing?

    South London Tech Meetup Pop Gun UK | @mrbootle

  • So whats thisAgile thing?

    South London Tech Meetup Pop Gun UK | @mrbootle

    Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a planSource: http://agilemanifesto.org/

    http://agilemanifesto.org/

  • So whats thisLean Startup thing?

    South London Tech Meetup Pop Gun UK | @mrbootle

    Source: http://amzn.to/2erSLMn

    http://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMn

  • Lean Startup principles

    South London Tech Meetup Pop Gun UK | @mrbootle

    Source: http://theleanstartup.com/

    1. Entrepreneurs are Everywhere 2. Entrepreneurship is Management 3. Validated Learning4. Innovation Accounting 5. Build-Measure-Learn

    Source: http://amzn.to/2erSLMn

    http://theleanstartup.com/http://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMn

  • 3. Validated learning

    South London Tech Meetup Pop Gun UK | @mrbootle

    Vision / Mission Strategy Principles Hypothesis Experiments

    Source: http://amzn.to/2erSLMn

    http://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMnhttp://amzn.to/2erSLMn

  • South London Tech Meetup Pop Gun UK | @mrbootle

  • South London Tech Meetup Pop Gun UK | @mrbootle

    5. Build-Measure-Learn

  • Principles ofLean UX

    South London Tech Meetup Pop Gun UK | @mrbootle

    Source: http://amzn.to/2fb4Ppx

    http://amzn.to/2fb4Ppxhttp://amzn.to/2fb4Ppx

  • DOGMAa principle or set of principles laid down by

    an authority as incontrovertibly true

    South London Tech Meetup Pop Gun UK | @mrbootle

  • Principles of Lean UX

    South London Tech Meetup Pop Gun UK | @mrbootle

    1. Cross functional teams2. Small, dedicated, co-located

    Source: http://amzn.to/2erSLMn

    http://amzn.to/2erSLMn

  • Principles of Lean UX

    South London Tech Meetup Pop Gun UK | @mrbootle

    3. Progress = Outcomes Not output

  • Principles of Lean UX

    South London Tech Meetup Pop Gun UK | @mrbootle

    3. Progress = Outcomes Not output

    Outcomes

  • Principles of Lean UX

    South London Tech Meetup Pop Gun UK | @mrbootle

    4. Problem focus teams5. Removing waste6. Small batch size

    7. Continuous delivery

  • Principles of Lean UX

    South London Tech Meetup Pop Gun UK | @mrbootle

    8. Get out of the building GOOB!

    Source: http://trvrs.co/book

    http://trvrs.co/bookhttp://trvrs.co/book

  • Principles of Lean UX

    South London Tech Meetup Pop Gun UK | @mrbootle

    9. Shared understanding

    Source: http://amzn.to/2f6NxK7

    http://amzn.to/2f6NxK7http://amzn.to/2f6NxK7

  • Principles of Lean UX

    South London Tech Meetup Pop Gun UK | @mrbootle

    10.Anti-pattern:Rockstars / Gurus / Ninjas

  • Principles of Lean UX

    South London Tech Meetup Pop Gun UK | @mrbootle

    11. Externalise your work

  • Principles of Lean UX

    South London Tech Meetup Pop Gun UK | @mrbootle

    12.Making over analysis

    Discuss Decide Move on

  • Principles of Lean UX

    South London Tech Meetup Pop Gun UK | @mrbootle

    13.Learning over growth

  • Principles of Lean UX

    South London Tech Meetup Pop Gun UK | @mrbootle

    14.Permission to fail

  • Principles of Lean UX

    South London Tech Meetup Pop Gun UK | @mrbootle

    14.Get out of the deliverables business

  • So how could youstart this Lean UX thing?

    South London Tech Meetup Pop Gun UK | @mrbootle

  • Run a design sprint

    South London Tech Meetup Pop Gun UK | @mrbootle

    1. Choose a problem

    2. Build a team 3. Design sprint

    Source: http://amzn.to/2eLJUpQ

    http://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQ

  • Design sprint

    South London Tech Meetup Pop Gun UK | @mrbootle

    Source: http://amzn.to/2eLJUpQ

    http://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQhttp://amzn.to/2eLJUpQ

  • Thank you.Questions?

    Jason Bootle@mrbootle

    popgunuk.com

    LinkedIn: https://uk.linkedin.com/in/mrbootle

    South London Tech Meetup Pop Gun UK | @mrbootle

    http://popgunuk.comhttps://uk.linkedin.com/in/mrbootle