lean ux workshop
DESCRIPTION
The slides were presented in my workshop titled "Lean UX" in User Friendly China Conference 2012.TRANSCRIPT
Lean UX Workshop:
Building the right products through faster innovation and cross-functional collaboration
精炼用户体验工作坊:
加快创新,跨职能联动,打造目标产品
工作坊: 2012年11月10日
蔡文强 Raven Chai创始人及首席咨询师UX Consulting
主要发起人新加坡 UXSG Group
Ice Breaker GameTrading Cards
HOW TO PLAY• Use 5 minutes to create you personal trading card, includes:• Draw your own self-‐portrait• Your full name + A nickname• Your email address• One thing about yourself that people in the room aren’t likely to know• Your favourite past time / hobbies
• Pass the trading card around in no particular manner or order (please stand up and move around)
• Read the card you are holding, ask at least one question about the person
• Keep on passing the card, we’ll stop passing after 5 minutes, pass me your cards
• Make sure you sit with someone you do not know at all (on both sides)
HOW THE TRADING CARDS MIGHT LOOK LIKE...
About Myself
• Founded UX Consulting in 2008
• Based in Singapore
• Only worked with clients with local presence
• Love any type of sports -‐ except golf
• A foodie and will continue to be one
• A lifelong Liverpool FC fan and will always be
Founder & Principal Consultant
RAVEN CHAIDirector & Principal Consultant
• 15 years experience as a technologist, designer and user experience practitioner
• Lead UX consultant for SingTel since 2008
• Formed a local UX Community -‐ UXSG
User Experience Professional Association -‐ Asia Region, Leadership Team
SingTel End User Experience Review -‐ Board Member
Mentorship / Partnership
UX Consulting - What We Do
Design Research and Service Design Methodology
Some stuff I’m involved in...
Public Sector
Private Sector
UX Singapore 2010 & 2011 Workshop
User Friendly China 2011 Conference
UX Hong Kong 2012 Conference
What do you hope to achieve or
learn from this workshop?Please write it down in the [lip chart paper provided
Workshop Objectives
You'll take away practical skills to encourage:
• Collaborative team design
• Lean user research techniques
• Rapid design tactics to validate assumptions
• Minimize the waste in your UX activities
• Have fun and get to know friends
Agenda
1. Introduction
2. Lean UX Basics
3. Case Studies
4. Part 1: Validating your product hypotheses in 60 mins
5. Part 2: Raising funds from investors in 90 mins
6. Concluding Message and Re[lections
LeanUXIt’s not lazy UX,It’s about minimizing waste
Before we even talk about Lean UX,
What is UX actually?
You may have seen these diagrams
h'p://seman/cstudios.com/publica/ons/seman/cs/images/honeycombbig.jpgh'p://media.smashingmagazine.com/wp-‐content/uploads/2010/09/01_user_experience_graphic.jpgh'p://www.kickerstudio.com/blog/images/ux_disciplines_rev_big.jpgh'p://konigi.com/files/konigi/images/what-‐is-‐ux.png
Relationship - UX is not UI
UI
UX
h"p://www.kickerstudio.com/blog/2008/12/the-‐disciplines-‐of-‐user-‐experience/
UX
UI
how people feels while they do certain things
what people use to interact with the product
Emotional
Technical
The Big Picture of User Experience
How do you know your design is effec$ve and appealing?
DESIGN EVALUATION
How to engage your users posi/vely with your design?
INTERACTION DESIGN
How to code your apps op$mally and efficiently?
TECHNICAL DEVELOPMENT
How much do you understand your users’ needs?
USER RESEARCH
Eg. Why would people want to use mobile App than a laptop in THEIR situa/ons?
VALUES
What does the word “Lean UX” mean to you?
“Lean UX” implies that less UX is being done.
That couldn’t be further from the truth, nor is it something we should encourage.
Source: ArAcle from Whitney Hess, Feb 27, 2011 -‐ Why I detest the term “Lean UX”
h"p://notjustalive.files.wordpress.com/2010/12/lazy-‐cat5.jpg
It’s NOT lazy UXYou still gonna work hard!!!
Source: ArAcle from Jeff Gothelf, Mar 07, 2011, Lean UX: GeXng Out Of The Deliverables Business
h"p://www.vuidesign.net/wp-‐content/images/documentaAon.jpg
It is NOT Anti-‐deliverableIt is a refocusing of UX efforts away from the documentation and moves towards validating product hypotheses
Source: ArAcle from Jeff Gothelf, Mar 07, 2011, Lean UX: GeXng Out Of The Deliverables Business
It is NOT design-‐by-‐committeeWho needs vision when you have meetings?
h"p://www.joerib.com/wp-‐content/uploads/design-‐by-‐commi"ee.jpg
The only thing being removed is wasteMinimizes the time spent heading down the wrong path
h"p://notjustalive.files.wordpress.com/2010/12/lazy-‐cat5.jpgSource: ArAcle from Jeff Gothelf, Mar 07, 2011, Lean UX: GeXng Out Of The Deliverables Business
Prototype communicates everythingThe fastest way between you and your customers
h"p://xunyangixd.files.wordpress.com/2011/04/just-‐the-‐ux-‐process-‐large.jpgSource: ArAcle from Jeff Gothelf, Mar 07, 2011, Lean UX: GeXng Out Of The Deliverables Business
You don’t need “The Spec” to keep controlYou are in the problem-‐solving business, and you don’t solve problems with design documentation.
h"p://www.arcelormi"al.com/distribuAonsoluAons/repo/angelique/Corporate_picture_Document_Control_MR_RF.JPGSource: ArAcle from Jeff Gothelf, Mar 07, 2011, Lean UX: GeXng Out Of The Deliverables Business
If you spend 3 months perfecting a design only to [ind out it fails to meet customer and/or business needs, you’ve just
wasted 3 months of your life, not to mention your team’s
Source: www.jeffgothelf.com/blog
Lean UX Metrics-‐Driven Design/Research
SHIPPING IS ONLY THE BEGINNING
The Value of the Minimum Viable ProductThe bare feature set needed to prove out a hypothesis
Source: ArAcle from Jeff Gothelf, Mar 07, 2011: Lean UX: GeXng Out Of The Deliverables Business h"p://i-‐cdn.apartmen"herapy.com/uimages/re-‐nest/plane12609.jpg
Started with a boring 3 minute video in 2008 for their minimum viable product, beta wai/ng list jump from
5,000 to 75,000 in one day (Mar 2008)
Started in 1984 with a single Boeing 747 flying a single route (Gatwick to Newark and back). As they got the Virgin magic
working and debugged, they added more planes and more routes.
Examples of Minimum Viable Product (MVP)
It started out as a simple WordPress blog, the point.com with a widget that used AppleScript to
send PDFs coupons via Mail.app
Same principle is applicable for the larger, growing Qirms too!
You probably won’t fancy the 1st version of Facebook, but it started to address user needs first
2004 2007
20092012
Despite Basecamp’s popularity, the team keeps improving the UX and usability of the portal
29 Jun 2007 11 Jul 2008 8 Jun 2009 24 Jun 2010 7 October 2011
Create half a product, not a half-assed product!
2. Features begin as hypotheses to be tested before heavy investment
3. A feature starts as a minimum valuable feature, and then iterates
4. Proof carries more weight than opinion
5. The team talks to real customers on a regular basis, including in-person
1. You are composed of small, goal-driven, cross-functional teams
How Lean UX may work well?
How Lean UX may not work well?
1. If your stakeholders requires formality to justify decisions
2. If you need to deal with legacy systems and require regular updates
h"p://www.kickerstudio.com/blog/images/ux.jpgSource: ArAcle from Jared M. Spool, Nov 30, 2011, Is There Any Meat on This Lean UX Thing?
Lean UX is just UX. But UX isn't always Lean UX.
I think this idea will change the world, super excited about it!
Some dialogues I had with Startups
“Everyone I have just mentioned a while ago. Furthermore, I believe people from here + there will Qind it attractive too, we can extend the modules to do this and that too”
“So, who are your intended users (or customers) for the app you are designing for?”
“Really?!? Basically you don’t even know what speci9ic problems you are trying to solve”
“How do you come about building this app in the Qirst place?”
“I Qind it frustrated or inefQicient to do certain things, I believe I can solve the problem better through my idea. I’m the best user after all, isn’t it?”
“Great, so who else have you validated your ideas with?”
“Myself, ... and a couple of my friends, they said the idea is cool!”
“Err..... you mean everyone else behaves exactly like you???”
Why the UX of my app is not good?
“I have built a list of great features but I (or my investor) feel that the user experience is not good”
“In what way you Qind the user experience is not good?”
“The UI is not sleek enough, I need to make it more beautiful and attractive - perhaps by adding a couple of nice icons here and there...”
“I see, your de9inition of good user experience = better user interface, no wonder the user experience of your app sucks...”
Agenda
1. Introduction
2. Lean UX Basics
3. Case Studies
4. Part 1: Validating your product hypotheses in 60 mins
5. Part 2: Raising funds from investors in 90 mins
6. Concluding Message and Re[lections
Workshop Activity -‐ Part 1
Validating your product hypotheses in 60 mins
Your Team’s Goal: Create a Minimum Viable Product (MVP)
and launch it in 60 days!
This product should able to help users to solve speci[ic problems that has not been addressed OR addressed poorly in the current market.
This product can be a website, mobile app or even a physical retail shop
1 choose 1 out of 4 problem statements below:
(c) Public Transportation / Commuting
(b) Travel and Holidays
(d) Online Dating
(a) Dining and Shopping
2 Identify core value proposition
Questions you need to ask yourself:
-‐ What is the problem you are trying to solve for people?
-‐ Why is this problem not solve or addressed poorly?
-‐ How can your idea make a difference from existing solution?
3 Conduct guerilla user research
Get out of the building,
Talk to strangers,
Validate product hypotheses.
4 Sketch your prototype
1Know your audience and intent 2Plan a liMle.
Prototype the rest. 3You can draw,it’s not Mona Lisa
4If you can’t make it -‐ fake it. 5Prototype only what
you need 6Prototype early and oTen
5 Present product concept with peers critique
2 minutes to present product concept
3 minutes for your peers to ask ques$ons
Agenda
1. Introduction
2. Lean UX Basics
3. Case Studies
4. Part 1: Validating your product hypotheses in 50 mins
5. Part 2: Raising funds from investors in 90 mins
6. Concluding Message and Re[lections
Workshop Activity -‐ Part 2
Raising funds from investors in 90 mins
1Modeling and Prototyping
2 Conduct guerilla user testing
Get out of the building,
Show it to strangers,
Validate product hypotheses.
3 Iterate your product further
Don’t be afraid to change your product idea.
4Make a 5 mins product pitch
More $$$ Topics you should cover, if possible• Key value proposi/ons• What are your design ra/onale?• How will you market the product?• Users acquisi/on method• How do you mone/ze?• How much money do you need?
Agenda
1. Introduction
2. Lean UX Basics
3. Case Studies
4. Part 1: Validating your product hypotheses in 50 mins
5. Part 2: Raising funds from investors in 90 mins
6. Concluding Message and Re[lections
ReQlections from participants on what
you have learnt in this workshop
Workshop Resources -‐ Part 3
Design Principles
If my target audience is EVERYONE, then I’m designing for NO ONE!
A “user-friendly” UI = Good UX
Design is an evolving process!
Create quantitative goals, Be specific about these goals!
Get creative in your approach,Many ways to solve the same problem!
Be Compelling, Not Overwhelming
Test... Test... and Test...Tweak your design base on facts
Leave a good impression to your customers, Build the product as if it is for your friends
Put yourself in customers’ shoes and ask the vital ques/on
“When is the last time you feel good about using an app as a user, remember it and do the same to your customers”
Recommended Books
Online UX Web Resources
Smashing Magazine
UX Booth
UIE Blog
Johnny Holland UX Matters
Fast Company