lean ux for non-ux professionals

Download Lean UX for non-UX Professionals

Post on 27-Jan-2015




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Everybody can improve the User Experience of a product. You will learn about the Lean UX methodology and how you can include it into your own work, no matter whether you're a developer or manager. A few practical tips that anybody can use help you to get started with UX.


  • 1. Lean UX for non-UX Professionals Volker Gersabeck @thinkingUX

2. About me UX Experience: 7 years Background: Developer, Alumnus of HPI in Potsdam Founded Pidoco - a web-based prototyping tool Smava is a customer of Pidoco 3. What is User Experience? 4. Leah Buley Author of The User Experience Team of One User Experience is the overall eect created by the interactions and perceptions that someone has when using a product or service 5. Vay Kumar: 101 Design Methods 6. Related Topics Interaction Design Information Architecture User Research Usability Visual Design Content Strategy Service Design Customer Experience 7. What is Lean UX? 8. Foundations of Lean UX Design Thinking Agile Software Development Lean Startup 9. Design Thinking Innovation powered by direct observation of what people want and need in their lives - Tim Brown, IDEO Every aspect of a business can be approached with design methods Interdisciplinary work to design products 10. Agile Software Development Individuals and interactions over process and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan 11. Lean Startup build - measure - learn feedback loops Minimum Viable Products Work with hypotheses that you test early 12. Lean UX Process 13. Basic Elements Assumptions Hypotheses Outcomes (not Output) (Proto-)Personas Features 14. Hypothesis Template We believe [this statement is true]. We will know were [right / wrong] when we see the following feedback from the market: [qualitative feedback] and / or [quantitative feedback] and / or [key performance indicator change]. 15. Subhypothesis Template We believe that [doing this / building this feature / creating this experience] for [these people / personas] will achieve [this outcome]. We will know this is true when we see [this market feedback, quantitative measure, or qualitative insight]. 16. Proto Persona 17. MVPs and Experiments 18. MVPs MVPs are used to test the hypotheses MVPs can but need not be prototypes: Email Google AdWords Landing Pages Button to nowhere 19. Prototypes Different Prototypes provide different feedback! Differ in Appearance, Interactivity, Data, Functionality Choose a matching type for what you want to test 20. Before the user test Meet your users regularly, e.g. every week / iteration Try to nd real users from your target group Create a Test Scenario upfront and try yourself rst Add a few easy questions to start with Be prepared for recording / note taking / photos 21. When you do user tests Ask open questions (Why? What would you expect?) Let users try themselves before you give a hint Allow your users time to think Have your team watch a user test - its eye opening! 22. After the user test Fix easy bugs in between tests Learn to interpret the Feedback: users dont tell you exactly what they want! Sometimes users are asking for features that dont match your vision / strategy Improve your Personas along the way 23. Book Recommendations 24. Thank you! Volker Gersabeck @thinkingUX