lean ux for non-ux professionals

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Lean UX for non-UX Professionals Volker Gersabeck @thinkingUX

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Everybody can improve the User Experience of a product. You will learn about the Lean UX methodology and how you can include it into your own work, no matter whether you're a developer or manager. A few practical tips that anybody can use help you to get started with UX.

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Page 1: Lean UX for non-UX Professionals

Lean UX for non-UX Professionals

Volker Gersabeck @thinkingUX

Page 2: Lean UX for non-UX Professionals

About me

• UX Experience: 7 years

• Background: Developer, Alumnus of HPI in Potsdam

• Founded Pidoco - a web-based prototyping tool

• Smava is a customer of Pidoco

Page 3: Lean UX for non-UX Professionals

What is User Experience?

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–Leah BuleyAuthor of “The User Experience Team of One”

“User Experience is the overall effect created by the interactions and perceptions that

someone has when using a product or service”

Page 5: Lean UX for non-UX Professionals

Vijay Kumar: 101 Design Methods

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Related Topics• Interaction Design • Information Architecture • User Research • Usability • Visual Design • Content Strategy • Service Design • Customer Experience

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What is Lean UX?

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Foundations of Lean UX

• Design Thinking

• Agile Software Development

• Lean Startup

Page 9: Lean UX for non-UX Professionals

Design Thinking

• “Innovation powered by … direct observation of what people want and need in their lives” - Tim Brown, IDEO

• Every aspect of a business can be approached with design methods

• Interdisciplinary work to design products

Page 10: Lean UX for non-UX Professionals

Agile Software Development

• Individuals and interactions over process and tools

• Working software over comprehensive documentation

• Customer collaboration over contract negotiation

• Responding to change over following a plan

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Lean Startup

• “build - measure - learn” feedback loops

• Minimum Viable Products

• Work with hypotheses that you test early

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Lean UX Process

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Basic Elements

• Assumptions

• Hypotheses

• Outcomes (not Output)

• (Proto-)Personas

• Features

Page 14: Lean UX for non-UX Professionals

Hypothesis Template

We believe [this statement is true]. We will know we’re [right / wrong] when we see the

following feedback from the market: [qualitative feedback] and / or [quantitative feedback]

and / or [key performance indicator change].

Page 15: Lean UX for non-UX Professionals

Subhypothesis Template

We believe that[doing this / building this feature / creating this experience] for [these people / personas] will achieve [this outcome]. We will know this is true when we see [this market feedback, quantitative measure, or qualitative insight].

Page 16: Lean UX for non-UX Professionals

Proto Persona

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MVPs and Experiments

Page 18: Lean UX for non-UX Professionals

MVPs

• MVPs are used to test the hypotheses

• MVPs can but need not be prototypes:

• Email

• Google AdWords

• Landing Pages

• Button to nowhere

Page 19: Lean UX for non-UX Professionals

Prototypes

• Different Prototypes provide different feedback!

• Differ in Appearance, Interactivity, Data, Functionality

• Choose a matching type for what you want to test

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Before the user test

• Meet your users regularly, e.g. every week / iteration

• Try to find real users from your target group

• Create a Test Scenario upfront and try yourself first

• Add a few easy questions to start with

• Be prepared for recording / note taking / photos

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When you do user tests

• Ask open questions (Why? What would you expect?)

• Let users try themselves before you give a hint

• Allow your users time to think

• Have your team watch a user test - it’s eye opening!

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After the user test

• Fix easy bugs in between tests

• Learn to interpret the Feedback: users don’t tell you exactly what they want!

• Sometimes users are asking for features that don’t match your vision / strategy

• Improve your Personas along the way

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Book Recommendations

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Thank you!Volker Gersabeck

@thinkingUX