lean ux week 2013

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Slides for Lean UX Week.

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Crushing the BoulderUser Experience forLean Startups

JANUARY 2013

LUXR.CO Jan 2013

LUXR.CO Jan 2013

Ask yourself:What 3 assumptions about your customers do you have that, if you are wrong, your business will fail.

Write down 3.

LUXR.CO Jan 2013

First Name1 assumption1 weirdness / awesomeness

Whos in the room?LIGHTNING FAST!

Context (startup, enterprise, consultancy)Role (biz/product, developer, design)

LUXR.CO Jan 2013

LUXR.CO Jan 2013

The LUXr Core Curriculum helps startups deliver products that customers want, need and love to buy.

info@luxr.co http://luxr.co twitter: @luxrco www.facebook.com/LUXrInc

LUXr is the trusted coach that helps company founders through their hardest business problems.

Janice Fraser & Kate Rutter

@LUXRCO@clevergirl

@KateRutter

www.luxr.co

TWEET!

LUXR.CO Jan 2013

A class on how to produce an awesome UI

This is not...

(How do you know its awesome?)

A session on making production wireframes or photoshop comps

(How do you know these arent a waste of valuable time?)

A perfect approach or a rigid point of view on what makes Great UX.

(1000s of entrepreneurs have used these techniques to discover an ideal UX.)

LUXR.CO Jan 2013

This is not...

dogma

LUXR.CO Jan 2013

Business Model Canvas? Lean Canvas?

Sure, either one.

DisclaimerI am not an expert in your business.

Only you can be the expert in your business.

My job is: to ask the unasked questions; to challenge assumptions; and give you tools to succeed.

LUXR.CO Jan 2013

Lean & UX Fundamentals

Three Lean UX experiments 1. Get to Know your Customer 2. Act on Customer Needs 3. Measure What Matters

Bring it all together

Today...

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Lean Startup Refresh(in 15 min)

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Lean Startup is NOT

Cheap Startup

Fast Startup

Shortcut Startup

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Low-Ambition

Lean Startup is NOT

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THE OPPOSITE OF FAT STARTUP

Lean Startup is NOT

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An approach for building companies that are creating new products and services in situations of extreme uncertainty.The approach advocates creation of rapid prototypes that test market assumptions, and uses customer feedback in an effort to evolve the design faster and reduce waste.

Lean Startup is...

LUXR.CO Jan 2013

THE NEW CLASSICS

1. List your assumptions.2. Understand your customers.3. Experiment.4. Adjust direction based on evidence.

LUXR.CO Jan 2013

Get out of the

building

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CUSTOMER DEVELOPMENT

1. Discover & validate the market for your idea

2. Build a product that solves customers needs

3. Test the correct model for acquiring customers

4. Deploy the right organization for scaling

LUXR.CO Jan 2013

A pitch is not customer development

LUXR.CO Jan 2013

LUXR.CO Jan 2013

LUXR.CO Jan 2013

The courage to speak truths, pleasant or unpleasant, fosters communication and trust.

The courage to discard failing solutions and seek new ones encourages simplicity.

The courage to seek real, concrete answers creates feedback.

Kent Beck

The Influence of Agile

LUXR.CO Jan 2013

Build measure

learn!

LUXR.CO Jan 2013

LUXR.CO Jan 2013

Lean Startup advocates experiments & learning

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}

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Victory is measured in

learning.

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This will change how you think

about your role, your work, your

team, your process.

LUXR.CO Jan 2013

Plot the difference

THINK

release

MAKE release

MAKE release

MAKE

time

Risk

(unv

alida

ted ef

fort)

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Lots of little wigglesRi

sk (u

nvali

dated

effo

rt)

time

LUXR.CO Jan 2013

unva

lidat

ed ef

fort

time

Each wiggle is a learning cycle.

MAKE

releaseMAKE

THINK

CHECK

MAKE

THINK

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How will you learn?Quantitative Qualitative

Generative

Evaluative

InterviewsSurveys

Metrics Usability

LUXR.CO Jan 2013

Not an MVP for lemonade

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User Experience

LUXR.CO Jan 2013

A persons perceptions and responses that result from the use or anticipated use of a product, service or system.

User Experience is...

product UI UX

via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal

Generative Research Ideation Mental models Participatory Design Contextual Inquiry Concept Maps Behavior Models Test Results Competitive AnalysisTHINK

Personas Sketches Prototypes Wireframes Value Prop Landing View Hypotheses Comps Deployed CodeMAKEEvaluative Research A/B Testing Site Analytics Usability Testing Funnel Analysis Interruptive SurveysCHECK

THINK

MAKE

CHECK

Reduce cycle time,not build time

UX cycles = Lean Startup learning loops

LUXR.CO Jan 2013

Needs1. I need...2. I want...3. My goal is...

Uses Mary can...

Features

Users

Sketches, wireframes, pixels

Business thinking goes here

whywhathow

PrototypesUser Stories

Themed Releases

This Week

Design > UI THINKMAKE

CHECK

BUILDMEASURE

LEARN

People, their goals & needs

Sketches and prototypes

Interactions and flows

More evidence that UX = Customer Discovery

LUXR.CO Jan 2013

UX brings 10* years of experience, methods, and

patterns of work.

*20, 30, 50 years

UX people are EXPERTS at getting out of the building

LUXR.CO Jan 2013

1. Get to Know your Customers2. Act on Customer Needs3. Measure What Matters

Three Lean Team Activities

TODAY

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HypothesisWe believe that modern families would benefit from having better ways to keep up with tasks, and are willing to pay for a better way to coordinate tasks with other family members, friends and neighbors.

LUXR.CO Jan 2013

Types of ResearchPersonas

How to InterviewPractice Interview

Get to Know Your Customers (Customer Development)

LUXR.CO Jan 2013

User Researchquant qual

Generative

Evaluative

surveys

Usability

Hallway usabilityremote

Interviews

Mental Models (Indi Young)

Contextual Inquiry (Byer & Holzblatt)

Starbucks

AnalyticsOptimizely

Key MetricsA/B Testing

LUXR.CO Jan 2013

User Researchquant qual

Generative

Evaluative

Interviews

LUXR.CO Jan 2013

Customer Interviews(step-by-step)

1. Identify who you want to talk to.2. Articulate your hypotheses.3. Craft a topic map for the session.4. Jot down conversation prompts.5. Have the conversation6. Debrief!

LUXR.CO Jan 2013

{Activity}

Lets do it!

LUXR.CO Jan 2013

{Warm-up Activity}

Lets Sketch...Clothespin Man!

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Who is your customer?

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{Activity}

Make a personaPortrait

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{Activity}

Make a personaDemographics

LUXR.CO Jan 2013

{Activity}

Make a personaBehaviors

LUXR.CO Jan 2013

{Activity}

Make a personaNeeds & Goals

LUXR.CO Jan 2013

{Activity}

Consolidate

1. Do a quiet read. (5 minutes)2. Discuss your personas (10 minutes)3. Consolidate (5 minutes)

LUXR.CO Jan 2013

Customer Interviews

Identify who you want to talk to.

Articulate your hypotheses.3. Craft a topic map for the session.4. Jot down conversation prompts.5. Have the conversation6. Debrief!

LUXR.CO Jan 2013

{Show & Tell}

Topic Map

LUXR.CO Jan 2013

Topic Map

mobile/internet habits?

last time they got help

(house cleaner)

keeping everything

working

feeling overwhelmed

commutepersonal time

LUXR.CO Jan 2013

mobile/internet habits?

last time they got help

(house cleaner)

keeping everything

working

commute

{Activity}

Add two topics

LUXR.CO Jan 2013

Customer Interviews

Identify who you want to talk to.

Articulate your hypotheses.

Craft a topic map for the session.4. Jot down conversation prompts.5. Have the conversation6. Debrief!

LUXR.CO Jan 2013

Have you ever had ________ experience?

Can you tell me the story about that?

And then what happened?

Why [or how] did you do that?

What did you love [or hate] about that?

If you could wave a magic wand, what would it be like?

Conversation Prompts

LUXR.CO Jan 2013

Have you ever had __________________________ experience?

{Activity}

Brainstorm a question

LUXR.CO Jan 2013

Customer Interviews

Identify who you want to talk to.