lean ux is haaaard

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Post on 11-May-2015

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Case study of Lean UX implementation at Recurly.

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  • 1.LEAN UX IS HAAAARDFriday, May 3, 13

2. LEAN UX SURVEYFriday, May 3, 13 3. LEAN UX SURVEY Smaller companies:Discovery & EngineeringFriday, May 3, 13 4. LEAN UX SURVEY Smaller companies:Discovery & Engineering Larger companies:Geography & CultureFriday, May 3, 13 5. LEAN UX SURVEY Smaller companies:Discovery & Engineering Larger companies:Geography & Culture Diculty: 7.7Friday, May 3, 13 6. LEAN UX SURVEY Smaller companies:Discovery & Engineering Larger companies:Geography & Culture Diculty: 7.7 After 2 months: 6.6Friday, May 3, 13 7. LEAN UX SURVEY Smaller companies:Discovery & Engineering Larger companies:Geography & Culture Diculty: 7.7 After 2 months: 6.6 11% decreaseFriday, May 3, 13 8. CULTURE IS A UX PROBLEMFriday, May 3, 13 9. CULTURE IS A UX PROBLEM UXers have unique strengths Everything is UX -@mntgmry Apply your complex problem solvingintelligence to company cultureFriday, May 3, 13 10. CHIN UP THROUGH THE CRAPFriday, May 3, 13 11. CRAPCHIN UP THROUGH THE CRAPFriday, May 3, 13 12. CRAPriticismCHIN UP THROUGH THE CRAPFriday, May 3, 13 13. CRAPriticismejectionCHIN UP THROUGH THE CRAPFriday, May 3, 13 14. CRAPriticismejectionssholesCHIN UP THROUGH THE CRAPFriday, May 3, 13 15. CRAPriticismejectionssholesressureCHIN UP THROUGH THE CRAPFriday, May 3, 13 16. Friday, May 3, 13 17. Give a shit about the people whohave to use what you design.Friday, May 3, 13 18. Lean UX gives us ammunitionto institutionalize empathyFriday, May 3, 13 19. Lean UX gives us ammunitionto institutionalize empathyTurns give a shit into a company-wide objective.Friday, May 3, 13 20. LEAN UX - JEFF GOTHELFFriday, May 3, 13 21. LEAN UX PRINCIPLESDealing With the TeamFriday, May 3, 13 22. 1. Cross-Functional Teams2. Small, Dedicated, Co-locatedFriday, May 3, 13 23. 1. Cross-Functional Teams2. Small, Dedicated, Co-locatedFriday, May 3, 13 24. 1. Cross-Functional Teams2. Small, Dedicated, Co-located Tough in practice Group desks, daily check-ins. Youre a team. Act like it.Friday, May 3, 13 25. 3. Build Shared Understanding4. Externalize Your WorkFriday, May 3, 13 26. 3. Build Shared Understanding4. Externalize Your WorkFriday, May 3, 13 27. 3. Build Shared Understanding4. Externalize Your Work Meeting-phobia Dont let the bastards get youdown Timebox & assign timekeeperFriday, May 3, 13 28. 5. Removing Waste6. Get out of the deliverables biz Waste is in the eye of the beholder Appropriate amount of deliverables Appropriate level of delityFriday, May 3, 13 29. 7. Making Over Analysis8. Learning Over Growth If I just had 3 months, I could build itright and it would be perfect. I dont want to build throwawaycode / wireframes / mockups. Its easier to edit than to authorFriday, May 3, 13 30. 7. Making Over Analysis8. Learning Over Growth If I just had 3 months, I could build itright and it would be perfect. I dont want to build throwawaycode / wireframes / mockups. Its easier to edit than to authorFriday, May 3, 13 31. 9. Small Batch Size Helps with those who have ahard time with MVPs Build a bridge to solveimmediate problemsFriday, May 3, 13 32. 9. Small Batch Size Helps with those who have ahard time with MVPs Build a bridge to solveimmediate problemsFriday, May 3, 13 33. LEAN UX PRINCIPLESDealing with Management, Investors, and StakeholdersFriday, May 3, 13 34. 10. Problem-Focused Teams11. Outcomes, Not OutputsFriday, May 3, 13 35. 10. Problem-Focused Teams11. Outcomes, Not OutputsFriday, May 3, 13 36. 10. Problem-Focused Teams11. Outcomes, Not Outputs What looks like stubbornnessmight be lack of direction Answer WHY, WHAT, WHENFriday, May 3, 13 37. 12. Permission to FailFriday, May 3, 13 38. 12. Permission to FailFriday, May 3, 13 39. 12. Permission to Fail Experimentation creativity innovative solutions Fail covertly, link success toexperimentation. Dont always ask permissionFriday, May 3, 13 40. 13. Say No to Rockstars & Gurus High performers good, bigegos bad Short term = Good Long term = BadFriday, May 3, 13 41. LEAN UX PRINCIPLESDealing With Customer FeedbackFriday, May 3, 13 42. 14. Continuous Discovery15. GOOB / User-Centric Discovery Test early, test often Be suspicious of assumptions Stalk customers! (analytics, live chat)Friday, May 3, 13 43. 1. Cross-Functional Teams2. Dedicated, Co-located3. Shared Understanding4. Externalize Your Work5. Removing Waste6. Appropriate Deliverables7. Making Over Analysis15. User-Centric Discovery14. Continuous Discovery13. No to Rockstars12. Permission to Fail11. Outcomes, not Outputs10. Problem-Focused Teams9. Small Batch Size15 LEAN UX PRINCIPLES8. Learning Over GrowthFriday, May 3, 13 44. THANKS!@zachalbert(with GIF support by @gesa)Friday, May 3, 13