content and inbound marketing for technology companies
TRANSCRIPT
Content and Inbound Marketing for Nearshore Companies
The strategic use of blogging, eBooks and other content to make your nearshore
company an inbound destination
Technology services market
• Nearshore: creating buzz vs. offshore, however…• Undifferentiated market
Buzzwords:– “Same time zone”– “Cultural affinity”– “2 hour plan ride, etc.”
• Google results: – “nearshore outsourcing”– “nearshore services”– “outsourcing providers”Mish-mash of results – no real Google leaders
10 Reasons Why Nearshore Companies Should Blog
1. Search Engine Optimization2. Social Media Optimization3. Lead Generation4. Educational Value5. Thought Leadership6. Nurturing7. PR8. Brand Building9. Recruiting10. Company CommunicationsSource: Hubspot http://
blog.hubspot.com/blog/tabid/6307/bid/5379/10-ways-blogging-will-simplify-your-marketing-program.aspx
www.indium.com
•Indium Corp manufactures soldering products for the high-tech industry•Very boring, techie product line•Majority of leads come from their blog
Latin IT Marketing Services: Blogging Machine• Content Strategy:– Define unique content approach– Define target audience– Define blog goal– Blogging calendar
• Daily, targeted blogging• Lead generation: Calls-to-action to webinars, events, white
papers, eBooks, demos• Blogger relations: guest blogging, cross –commenting, “link
posts”• Ghost blogging• Social media strategy• Lead nurturing
Blog statistics
More Blog Statistics
Source: Hubspot http://blog.hubspot.com/blog/tabid/6307/bid/5014/study-shows-small-businesses-that-blog-get-55-more-website-visitors.aspx
My work, partners, etc.
Customers:• KPI Online:
http://kpionline.bitam.com/english/blog• Sieena, InfoLink S.A., IESoft• 1st Integration Blog for Pervasive SoftwarePartners: JSLogan, The Inc Slingers, Texas CEO
Magazine
How to contact me
Fernando Labastida, Latin IT MarketingTwitter: @flabastidaFacebook: http://facebook.com/flabastidaLinkedIn: http://www.linkedin.com/in/flabastida Tel: 512-945-9273Website: http://latinitmarketing.com Email: [email protected]