the 4 types of companies that need an inbound marketing makeover
DESCRIPTION
Simply put, inbound marketing is the methodology used to attract the attention of prospects, via content creation, before they are even ready to buy. It’s one of the most cost effective ways to generate leads and increase revenue. Ultimately its about establishing your business as a thought leader and then using that position to both attract new prospects and to help move your current prospects or customers through your sales funnel.TRANSCRIPT
The 4 Types of Companies that Need an Inbound Marketing Makeover
Hosted by Your Friendly, Neighborhood LeadG2 Team
BRIAN HASENBAUERMATT SUNSHINE
#inboundmakeover
Today You’ll Learn About…
The 4 Types of Companies that NEED an Inbound Marketing Makeover: 1) Companies That Haven’t Started (Learning Phase)2) Companies Just Starting Out (Planning Phase)3) Remodeling (Refining Current Activities)4) Overwhelmed (Giving Up)
What is Inbound Marketing and Why Does It Matter?
What is Inbound Marketing?
#inboundmakeover
What is Inbound Marketing?
What is Inbound Marketing?
Inbound Marketing Methodology and Mindset
What is Inbound Marketing?
LeadG2’s 7 Step Lead Generation Process
Why Inbound Matters?
#inboundmakeover
Why Inbound Matters?
Inbound Produces ROI in Many Ways
The Six Types of Inbound Marketing ROI:1. Uncover new leads through your inbound marketing efforts
2. Close more existing (non-inbound) leads
3. Close more overall business with superior lead intelligence
4. Increased online visibility and brand recognition
5. Establish thought leadership (as a company and as individuals)
6. Ability to nurture “dead” or not-ready-to-buy leads and know when to re-approach them
The Four Types of Companies that Need Inbound Marketing Makeovers
#inboundmakeover
THE 4 TYPES OF COMPANIES THAT NEED AN INBOUND MARKETING MAKEOVER: 1) COMPANIES THAT HAVEN’T STARTED (LEARNING PHASE)2) COMPANIES JUST STARTING OUT (PLANNING PHASE)3) REMODELING (REFINING CURRENT ACTIVITIES)4) OVERWHELMED (GIVING UP)
1Companies That Haven’t Started (Learning Phase)
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1
1Companies That Haven’t Started (Learning Phase)
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B2B companies that blog generate 67% more leads on a monthly basis than companies that don’t blog.
HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
67%
Learning Phase
Why a Company Needs a Makeover in the Learning Phase:
• Overwhelmed by “information” and need help with determining fact from fiction.
• Not sure how to get started or what’s required.
• No one taking the lead.
2Companies Just Starting Out (Planning Phase)
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2
2Companies Just Starting Out (Planning Phase)
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of companies surveyed said that the lack of an effective strategy and the creation of content are the most challenging obstacles to reaching the next level of inbound marketing performance.
Ascend2 Research
46%
Planning Phase
Why a Company Needs a Makeover in the Planning Phase:• Requires a roadmap
• Determination of required resources
• Determination of available resources
• Need to define rolesBlog Manager Blog Publisher
3Remodeling (Refining Current Activities)
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3
3Remodeling (Refining Current Activities)
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Companies with >51 blog articles experience a 77% lift in median monthly leads.
HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
77%
Remodeling Phase
Why a Company Needs a Makeover in the Remodeling Phase:• Not generating enough leads
• Not generating enough quality leads
• Lack of content creation • Failure to promote the blog
• Uncertain of best practices
• Not sure how to improve
The Real Way Inbound Marketing Happens at MOST
Companies
INBOUND MARKETING MAKEOVER#inboundmakeover
The 3 Phase of Being Overwhelmed
INBOUND MARKETING MAKEOVER#inboundmakeover
We should start a blog to generate leads. I am sure that EVERYONE
will want to help. It will be easy, I know how to write and use social
media.
The 3 Phase of Being Overwhelmed
INBOUND MARKETING MAKEOVER#inboundmakeover
The 3 Phase of Being Overwhelmed
INBOUND MARKETING MAKEOVER#inboundmakeover
The 3 Phase of Being Overwhelmed
INBOUND MARKETING MAKEOVER#inboundmakeover
The 3 Phase of Being Overwhelmed
INBOUND MARKETING MAKEOVER#inboundmakeover
The 3 Phase of Being Overwhelmed
INBOUND MARKETING MAKEOVER#inboundmakeover
4Overwhelmed (Giving Up)
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4
4Overwhelmed (Giving Up)
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a majority (58%) of companies outsource all or part of their Inbound Marketing campaigns to supplement internal capabilities and improve campaign performance.
Ascend2 Research
58%
Overwhelmed Phase
Why a Company Needs a Makeover in the Overwhelmed Phase:• Lack direction and need a strategic plan in place to move forward
• Additional resources required, potentially from an external resource.
• Organization is not committed to an Inbound Marketing Culture or Methodology.
Overwhelmed Phase
3 Ways to Overcome Being Overwhelmed by Inbound Marketing:
1. Review your processes
2. Look for supplemental resources
3. Get some outside help
Overwhelmed Phase
3 Tips to Keep from Giving Up:1) Strategy Review
2) Staffing Changes
3) Get Outside Help
The Benefits of an Inbound Makeover for your Company?
INBOUND MARKETING MAKEOVER#inboundmakeover
1. Receive Expert Help
2. Review Current Progress and Processes
3. Refine or Define Strategy
4. Develop Target Personas
5. Learn about Best Practices
6. Receive Expert Recommendations
7. Set Goals and define roadmap
The 3 Phase of Being Overwhelmed
INBOUND MARKETING MAKEOVER#inboundmakeover
INBOUND MARKETING MAKEOVER#inboundmakeover
The 3 Phase of Being Overwhelmed
INBOUND MARKETING MAKEOVER#inboundmakeover
The 3 Phase of Being Overwhelmed
INBOUND MARKETING MAKEOVER#inboundmakeover
Win an Inbound Marketing Makeover
If you find that YOUR company is in need of an Inbound Marketing Makeover…
You can register to win at: www.inboundmakeover.com
Q&A
UNTIL NEXT TIME…HUBSPOT ON! #inboundmakeover