enhance our current sales process? · oing inbound marketing oing outbound marketing mid-sized...
TRANSCRIPT
Data referenced from Hubspot’s State of Inbound Marketing 2014
Inbound marketing has become a popular buzzword in today’s business world, attracting the attention of many entrepreneurs, CEOs, and business development professionals. Because these leaders focus on other aspects of their business, they often want to know:
• How we can use inbound marketing to enhance our current sales process?
• Is inbound marketing something that can work for our business and industry?
• What is the most effective way to reach out to potential customers through inbound marketing?
Ultimately, what they really want to know is, “Is inbound marketing worth it?”
This resource answers some of the common questions about inbound marketing so you can see how inbound marketing can grow your business.
Table of ContentsPercent Of Marketers That Practice Inbound Marketing // pg. 3
Average Cost Per Lead By Company Size // pg. 4
Which Lead Sources Have Become More Important // pg. 5
Inbound Roi Impact Year Over Year // pg. 6
Inbound Marketing Roi By Company Type // pg. 7
The Impact Of Blogging On Inbound Roi // pg. 8
Mid-Sized Companies Marketing Budget By Inbound Vs. Outbound // pg. 9
How Knowledgeable Are Prospects About Your Company Prior To Speaking With Sales? // pg. 10
Primary Lead Source By Company Type // pg. 11
Are you ready to determine if inbound marketing can work for your business? Let’s get started.
Data referenced from Hubspot’s State of Inbound Marketing 2014
% o
f Res
po
nd
ents
Year
2013
0
20
40
60
80
100
2014
Yes, we do inbound marketing
No, we don’t do inbound marketing
PERCENTAGE OF MARKETERS THAT PRACTICE INBOUND MARKETING
Takeaway: The number of brands committed to inbound marketing has grown significantly over the past few years as marketers adapt to the changing reality in how people buy.
Data referenced from Hubspot’s State of Inbound Marketing 2014
COMPANY SIZE
TYPE OF COMPANY
1-25 51-250 1,000+
Inbound
Outbound
$37$27
$70
$102
$220
$45
AVERAGE COST PER LEAD BY COMPANY SIZE
Takeaway: Inbound marketing is an extremely effective way to decrease the cost-per-lead, especially for small and mid-size businesses.
Data referenced from Hubspot’s State of Inbound Marketing 2014
% o
f Res
po
nd
ents
Lead Source
SocialMedia
Blogs SEO EmailMarketing
PPC TradeShows
TraditionalAdvertising
DirectMail
Telemarketing0
20
40
60
80
100
Inbound Marketers
Outbound Marketers
WHICH LEAD SOURCES HAVE BECOME MORE IMPORTANT (OVER THE LAST 6 MONTHS)
Takeaway: Your website is your most valuable inbound marketing asset. It serves as the “campfire” you invite people around to learn more about your products or services.
Data referenced from Hubspot’s State of Inbound Marketing 2014
% o
f Res
po
nd
ents
Inbound Marketing ROI
Greater ROI thanthe previous year
Lower ROI thanthe previous year
About the same asthe previous year
0
5
10
15
20
25
30
35
40
INBOUND ROI IMPACT YEAR OVER YEAR
Takeaway: Inbound marketing works and can make an immediate impact in the ROI of your marketing efforts.
Data referenced from Hubspot’s State of Inbound Marketing 2014
% o
f Res
po
nd
ents
Inbound Marketing ROI
Greater ROI than the previous year Lower ROI than the previous year0
10
20
30
40
50
B2B
B2C
Nonprofit
INBOUND MARKETING ROI BY COMPANY TYPE
Takeaway: Inbound marketing is a valuable strategy for every type of business and is becoming increasingly popular in the nonprofit industry.
Data referenced from Hubspot’s State of Inbound Marketing 2014
THE IMPACT OF BLOGGING ON INBOUND ROI
13xMore impact with blogs.
Takeaway: Effective inbound marketing requires more than simply creating a resource and sharing it online. It takes constant and consistent communication with your audience.
Data referenced from Hubspot’s State of Inbound Marketing 2014
% o
f Res
po
nd
ents
Annual Marketing Budget
Less than$25,000
$25,000 - $100,000
$100,000 - $500,000
$500,000 - $1M
$1M - $5M
More than$5M
0
5
10
15
20
25
30
35
Doing Inbound Marketing
Doing Outbound Marketing
MID-SIZED COMPANIES MARKETING BUDGET BY INBOUND VS. OUTBOUND
Takeaway: Although inbound marketing is more effective for small and mid-sized businesses, many are still relying on traditional outbound methods. This provides a significant opportunity to stand out for brands who are willing to adopt the strategy.
Data referenced from Hubspot’s State of Inbound Marketing 2014
% o
f Res
po
nd
ents
Prospects’ Knowledge about Company
Very knowledgeable Moderatelyknowledgeable
Somewhatknowledgeable
Not at allknowledgeable
0
10
20
30
40
50
60Primary Lead Source = Inbound
Primary Lead Source = Outbound
HOW KNOWLEDGEABLE ARE PROSPECTS ABOUT YOUR COMPANY PRIOR TO SPEAKING WITH SALES?
Takeaway: Inbound marketing helps you educate prospective clients on the unique benefits your company can offer, effectively shortening the sales-cycle of outbound marketing tactics.
Data referenced from Hubspot’s State of Inbound Marketing 2014
% o
f Res
po
nd
ents
Company Type
B2B B2C Nonprofit0
10
20
30
40
50
60Inbound practices (e.g. SEO, Referrals, Social Media, Content Blog)
Outbound practices (e.g. Cold Calling, TV/Outdoor Ads, Trade Shows, Purchased Lists)
Paid media (e.g. PPC, Social Media Ads)
Self-sourced leads from sales team
PRIMARY LEAD SOURCE BY COMPANY TYPE
Takeaway: Inbound marketing provides twice as many leads as almost every other source.
Are You Ready to Grow Your Business with Inbound Marketing?
Here’s a look at how Green Apple’s process helps marketers and business development leaders grow their business by working smarter:Here’s a look at how Green Apple’s process helps marketers and
business development leaders grow their business by working smarter:
Growing your business is hard. Here are just a few reasons why…
GREEN APPLE ’S PROCESS FOR
GROWING YOUR BUSINESS
Plant Your Message in the Mind of Your AudienceContent marketing generates 3 times as many leads as traditional outbound marketing, but it
costs 62% less.
Green Apple can help you plant the seed and broadcast your message through a
comprehensive lead generation campaign.
It takes an average of 8 cold call attempts to reach a prospect.
80% of prospects say “NO” 4 times before they say “yes.”
44% of sales people give up after one “no.”
Challenge #1: Connecting with prospective clients or customers is difficult.
Challenge #2:Even when you do connect, most aren’t ready to buy.
Challenge #3: Nurturing leads is often ignored due to the pressure of meeting quotas.
Grow Your List of Qualified LeadsBusinesses that use marketing automation can experience up to a 450% increase in
qualified leads.
As a certified HubSpot partner, Green Apple uses marketing automation to deliver highly
qualified leads to you or your sales team.
Cultivate Your Leads to Improve Sales50% of leads are qualified but not yet ready to buy, so they require additional time to convert.
Green Apple works to maximize your time by delivering the highest quality leads and nurturing
prospects who aren’t yet ready to buy.
Harvest the Right Leads to Grow Your BusinessCompanies that automate lead management see a 10% or greater increase in revenue in
6-9 months.
Green Apple works to coordinate all of these efforts to lead to one goal — helping you grow
your business.
Are you ready to grow your business by working smarter? Green Apple can help you achieve your goals.
We do the hard work. You reap the rewards. greenapplestrategy.com | 615.305.3460
Ready to get started? greenapplestrategy.com | 615.305.3460
NO
You have two options: working harder or working smarter…
50%of leads are not ready to buy
10%or greater increase in revenue
450%increase in leads
3xas many leads astraditional marketing
Here’s a look at how Green Apple’s process helps marketers and business development leaders grow their business by working smarter:
Growing your business is hard. Here are just a few reasons why…
GREEN APPLE ’S PROCESS FOR
GROWING YOUR BUSINESS
Plant Your Message in the Mind of Your AudienceContent marketing generates 3 times as many leads as traditional outbound marketing, but it
costs 62% less.
Green Apple can help you plant the seed and broadcast your message through a
comprehensive lead generation campaign.
It takes an average of 8 cold call attempts to reach a prospect.
80% of prospects say “NO” 4 times before they say “yes.”
44% of sales people give up after one “no.”
Challenge #1: Connecting with prospective clients or customers is difficult.
Challenge #2:Even when you do connect, most aren’t ready to buy.
Challenge #3: Nurturing leads is often ignored due to the pressure of meeting quotas.
Grow Your List of Qualified LeadsBusinesses that use marketing automation can experience up to a 450% increase in
qualified leads.
As a certified HubSpot partner, Green Apple uses marketing automation to deliver highly
qualified leads to you or your sales team.
Cultivate Your Leads to Improve Sales50% of leads are qualified but not yet ready to buy, so they require additional time to convert.
Green Apple works to maximize your time by delivering the highest quality leads and nurturing
prospects who aren’t yet ready to buy.
Harvest the Right Leads to Grow Your BusinessCompanies that automate lead management see a 10% or greater increase in revenue in
6-9 months.
Green Apple works to coordinate all of these efforts to lead to one goal — helping you grow
your business.
Are you ready to grow your business by working smarter? Green Apple can help you achieve your goals.
We do the hard work. You reap the rewards. greenapplestrategy.com | 615.305.3460
Ready to get started? greenapplestrategy.com | 615.305.3460
NO
You have two options: working harder or working smarter…
50%of leads are not ready to buy
10%or greater increase in revenue
450%increase in leads
3xas many leads astraditional marketing
Here’s a look at how Green Apple’s process helps marketers and business development leaders grow their business by working smarter:
Growing your business is hard. Here are just a few reasons why…
GREEN APPLE ’S PROCESS FOR
GROWING YOUR BUSINESS
Plant Your Message in the Mind of Your AudienceContent marketing generates 3 times as many leads as traditional outbound marketing, but it
costs 62% less.
Green Apple can help you plant the seed and broadcast your message through a
comprehensive lead generation campaign.
It takes an average of 8 cold call attempts to reach a prospect.
80% of prospects say “NO” 4 times before they say “yes.”
44% of sales people give up after one “no.”
Challenge #1: Connecting with prospective clients or customers is difficult.
Challenge #2:Even when you do connect, most aren’t ready to buy.
Challenge #3: Nurturing leads is often ignored due to the pressure of meeting quotas.
Grow Your List of Qualified LeadsBusinesses that use marketing automation can experience up to a 450% increase in
qualified leads.
As a certified HubSpot partner, Green Apple uses marketing automation to deliver highly
qualified leads to you or your sales team.
Cultivate Your Leads to Improve Sales50% of leads are qualified but not yet ready to buy, so they require additional time to convert.
Green Apple works to maximize your time by delivering the highest quality leads and nurturing
prospects who aren’t yet ready to buy.
Harvest the Right Leads to Grow Your BusinessCompanies that automate lead management see a 10% or greater increase in revenue in
6-9 months.
Green Apple works to coordinate all of these efforts to lead to one goal — helping you grow
your business.
Are you ready to grow your business by working smarter? Green Apple can help you achieve your goals.
We do the hard work. You reap the rewards. greenapplestrategy.com | 615.305.3460
Ready to get started? greenapplestrategy.com | 615.305.3460
NO
You have two options: working harder or working smarter…
50%of leads are not ready to buy
10%or greater increase in revenue
450%increase in leads
3xas many leads astraditional marketing
Here’s a look at how Green Apple’s process helps marketers and business development leaders grow their business by working smarter:
Growing your business is hard. Here are just a few reasons why…
GREEN APPLE ’S PROCESS FOR
GROWING YOUR BUSINESS
Plant Your Message in the Mind of Your AudienceContent marketing generates 3 times as many leads as traditional outbound marketing, but it
costs 62% less.
Green Apple can help you plant the seed and broadcast your message through a
comprehensive lead generation campaign.
It takes an average of 8 cold call attempts to reach a prospect.
80% of prospects say “NO” 4 times before they say “yes.”
44% of sales people give up after one “no.”
Challenge #1: Connecting with prospective clients or customers is difficult.
Challenge #2:Even when you do connect, most aren’t ready to buy.
Challenge #3: Nurturing leads is often ignored due to the pressure of meeting quotas.
Grow Your List of Qualified LeadsBusinesses that use marketing automation can experience up to a 450% increase in
qualified leads.
As a certified HubSpot partner, Green Apple uses marketing automation to deliver highly
qualified leads to you or your sales team.
Cultivate Your Leads to Improve Sales50% of leads are qualified but not yet ready to buy, so they require additional time to convert.
Green Apple works to maximize your time by delivering the highest quality leads and nurturing
prospects who aren’t yet ready to buy.
Harvest the Right Leads to Grow Your BusinessCompanies that automate lead management see a 10% or greater increase in revenue in
6-9 months.
Green Apple works to coordinate all of these efforts to lead to one goal — helping you grow
your business.
Are you ready to grow your business by working smarter? Green Apple can help you achieve your goals.
We do the hard work. You reap the rewards. greenapplestrategy.com | 615.305.3460
Ready to get started? greenapplestrategy.com | 615.305.3460
NO
You have two options: working harder or working smarter…
50%of leads are not ready to buy
10%or greater increase in revenue
450%increase in leads
3xas many leads astraditional marketing
(Source)
(Source)
(Source)
(Source)
Are you ready to grow your business by working smarter? Green Apple can help you achieve your goals.
We do the hard work. You reap the rewards. greenapplestrategy.com | 615.305.3460