equinox 2017

TOGETHER WE’RECHALLENGING THESTATUS QUO

Join our movement to keep people and the

planet beautiful

GCS has diverted 385,000 lbs. of waste from North American landfills and waterways from January to June 2016.

360˚ of sustainable beauty

FEATURED IN THIS ISSUE

HAIR'S AN IDEA 3

CARBON OFFSETTING 3

THE COB SALON: 100% SUSTAINABLE 4

MAKING THE CUT: HAIR LEADERS OF TODAY 7

MEDIA SPOTLIGHT 5

HAIRSTYLISTS OF THE FUTURE 5

ecouture

AWARDS & RECOGNITION

Since 2009, GCS has diverted 1,663,825.86 lbs. of waste from North American landfills and waterways!

How incredible is it that we are seven years in the making with over 1,300 salons across North America! 1,663,825.86 pounds of waste have been diverted, we planted an entire forest in British Columbia and offset hundreds of tonnes of carbon emissions through developing countries. We are also grateful for being recognized by the Ministry of the Environment, Earth Day Canada and Green Heroes TV, as well as by the media including CTV, NBC and CBC. We are on a mission to make this industry sustainable, and it's only because of you, our salons, your staff and your guests that we are succeeding. I hope you enjoy this issue of eCouture and all the exciting developments in the Green Circle world!

the teamguess who's who?

shane priceCEO, Founder

Our mission is to make the North American salon industry sustainable by 2020. We are doing this in a way that is affordable and achievable and most importantly, impactful. We believe that over time - and with the help of guests and employees - small steps to transform each salon will make a green conversion possible and sustainable.

We are a movement for positive green change that has substance, style, and creative sprit. Together we work to understand the links between our actions and their consequences on the planet. We see value in sourcing locally and increasing efficiency, and we redirect, recycle, or repurpose materials once destined for landfill.

We are committed to giving back 5% of our pre-tax profits to work with local and international organizations to support programs that create positive social and environmental change.

mission statement

2 | Green Circle Salons

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■ mission statement ■ who’s who? ■ a word from the founder

■ carbon offsetting ■ hair's an idea ■ did you know?

■ coverage across the continent ■ become a green ambassador today ■ the cob salon

■ media spotlight ■ walk a mile ■ aspire to inspire ■ brain teasers

■ word search ■ oh deer ■ environmental facts ■ contessa semi-finalists

Driven by passion and fuelled by creativity, those who participated in our Earth Month Competition blew us away with originality and the desire to promote sustainable beauty.

congratulations to: 1st place Zazou Salon and Academy (BC) 2nd place designHouse Salon (BC) 3rd place Harper Salon (Los Angeles) Thanks to everyone for participating and showcasing your talent and love for the environment. Our team was overwhelmed by the amazing response this year.

TABLE OF CONTENTS

NAMES: Shane Price - CEO, Founder

Jennifer Henry - Marketing Director

Scott Moon - Director of Business Developement

Satoko Nakajima - VP of Operations

Barbara King - Member Accounts/Bookkeeping

Gary Kasper - Stratagy/Innovation Advisor

Brandy Atkinson - Business Developement Educator

Sharon Del Mundo - Manager of First Impressions

Nicola Eisen - Business Developement Educator

Will Simpson - Business Developement & Education

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earth month 2016 winners

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■ a snapshot of green circle movers & shakers

Green Circle’s hair innovation team has been hard at work this year, pioneering the way to put hair to its best use. We’ve seen firsthand how effective hair is in absorbing oil from water, but we’re not stopping there.

We’re doing the groundwork to begin a dual-focus 2-year study with the University of Victoria. The first goal of this research is to discover how hair mats can filter contaminants from stormwater, keeping our aquifers and waterways cleaner. The hair mats will be tested for their ability to capture hydrocarbons, heavy metals, nitrogen, phosphorus and sediment.

The second goal is to discover how hair, which boasts remarkable tensile strength, can be used to prevent concrete from cracking over time. If hair can help to make concrete more tensile, that means a longer-lasting infrastructure and less concrete in our landfills!

In late August 2016, GCS CEO Shane Price travelled to Indianapolis to attend StormCon, The Surface Water Quality Conference & Expo, where he met with industry leaders

who are seeking harm-free ways to cleaner, better water management systems in municipalities around the world.

As a result, we’ve connected with many like-minded corporations and innovators who share our vision of using hair for a cleaner planet. Most recently, we shipped hair booms to Environmental Development & Sustainability Inc. in Puerto Rico for experimental use in stormwater runoff filtration. Thanks to Sonia Cosme for deploying our booms in her outdoor laboratory. We will continue to donate our booms to Ms. Cosme, and look forward to learning how hair can benefit their local waterways and aquifers.

Lastly, we’re working with an Associate Professor at Virginia Tech to engineer a bio-composite made of hair and plastic. For every gram of hair we can substitute for plastic, that’s one less gram of oil used to create the products we use.

“Just imagine: recycling bins for your salon that are made of hair”It’s clear to us that hair is an amazing fibre with untapped capabilities and purpose. Stay tuned for updates on these and other hair innovations!

hair's an idea

Green Circle Salons | 3

hair booms

carbon offsettingAwe-inspiring landscapes and the majestic creatures who roam them never cease to inspire. Passionate about protecting nature in every capacity, GCS proudly supports Stand For Trees.

Our contribution to Stand For Trees helped to protect endangered forests. This is important because doing so assists in storing carbon, producing oxygen, providing habitat, and supporting local communities.

For each of these near-and-dear initiatives, GCS contributed 13 tonnes of CO2 offsetting:

did you know?We’re always excited at the opportunity to exercise our green thumbs! Our latest discovery? We found that seeds planted in just hair and moistened with water can sprout!

Tambopata Biodiversity Reserve (Peru) – Peruvian Amazon preservation

Chocó-Darién Forest Conservation Project (Colombia) – Sustainable future building

Congo Basin Rainforest Project (Democratic Republic of the Congo) – Bonobo protection

Kariba African Wildlife Corridor (Zimbabwe) – Wildlife protection

April Salumei Rainforest Conservation Project (Papau New Guinea) – Sustainable community building

Surui Indigenous Forest Carbon Project (Brazil) – Indigenous people support

Kasigau Wildlife Corridor Project (Kenya) - African elephant protection

Valpariso Amazon Conservation and Community Project (Brazil) – Biodiversity preservation

Lower Zambezi Community Forest Conservation Project (Zambia) – Community empowerment

ShanePrice

13tonne(s)ofCO2 8/2/2016

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bio-plastic

Known for its passionate green-minded community, Saltspring Island in British Columbia is the perfect setting for The Cob Salon, a project by Samantha Wilson that puts the environment first and promises to be 100% sustainable. Every meticulous detail has been planned with care, including: solar-powered hair dryers, energy-efficient wood-burning stove, cob sinks, reclaimed salon chairs and composting toilets.

The framing/roofing of the salon will be plastered and no paint or dry wall will be used. The building itself will be a unique structure made from cob and hempcrete. Cob is a material that is made from clay, water, straw, and/or lime. Hempcrete is a non-toxic and ecological renewable material made from hemp and lime. It has a negative carbon footprint, which

means that not only does it help to improve the air quality, but it also helps to alleviate the Greenhouse effect.

It is with great pleasure that Green Circle Salons will be participating in the building process of the salon. As we get our hands dirty, we will chronicle the process. Additionally, we will also be donating hair clippings for the wall structure, as hair lends tensile properties.

This exclusively Davines salon is a Green Circle certified member, and of course we’ll proudly be collecting 95% of their waste, including hair, foils, colour tubes, excess haircolour by-product and more.

The Cob Salon will be a one-of-a-kind green salon blazing the trail for a whole new generation of innovation!

Are you passionate about our movement to keep people and the planet beautiful? Have you ever considered working with Green Circle Salons? Know of a salon who may want to join our program?

If so, contact us to learn more! We’ll empower you with the right tools to help you spread the word about our movement and to facilitate positive green change.

No special experience is required, and we reward each referral. We encourage everyone who’s interested to get involved and to make a difference. Everyone can help the planet!

become a green

ambassador today

4 | Green Circle Salons

the cob salon:

coverage across the continent

100% SUSTAINABLE

GCS Certified

Spanning across North America, GCS is proud to serve clients who care about the betterment of the planet. Together, we’re committed to promoting sustainable beauty and a green impact that challenges the status quo.

From the beautiful coast of British Columbia and red-soil Prince Edward Island to yours-to-discover Ontario and land-of-the-living-skies Saskatchewan, you’ll find Member Salons in every single Canadian province.

For our American launch in 2014, we began in Chicago. Quickly, we expanded to cover 45 states from Washington to Maine.

A heartfelt thank you to all the salons, manufacturers, and distributors for contributing to our movement for positive green change!

North American salons waste enough bleach & hair colour per year to fill 1,825 dump trucks! By not rinsing this residual hair colour down the drain and instead sourcing more environmentally responsible methods, we are helping to keep our aquatic ecosystems clean and healthy.

KMBC 9 News Kansas City Oomph Salon in Leawood, Kansas goes green and recycles everything its stylists use.

The Barrhead Leader by Barry Kerton Barrhead, Alberta

This academy learns how to separate their salon-specific waste products, so that they can be disposed of in an environmentally responsible way.

KWQC by Aubrey Jackson Illinois and Iowa

Stacey Spillum, the owner of Pure Hair Studio, explains how everything from hair clippings to hair colour residue is recycled.

CTV Montreal Beaconsfield

Hoping to give the ugly side of the beauty salon a makeover, Revolution Hair Studio is participating in a program that helps salons to reduce the waste they produce.

Good4Utah Salt Lake City By partnering with GCS, Switch Salon has reduced its waste by 98%.

media spotlight

QUESTION: What did one frog say to the other?ANSWER: Time’s sure fun when you’re having flies.

QUESTION: Why do bees have sticky hair?ANSWER: Because they have honeycombs.

QUESTION: What time is it when 10 elephants are chasing you?ANSWER: Ten to one.

QUESTION: Where does a peacock go when it loses its tail?ANSWER: A re-tail store.

aspire to inspireTHE NEW GENERATION OF HAIRSTYLISTS

AB/SK: Est-elle Academy of Hair Design Memorial, Composite High School, Fort Saskatchewan, High School, Barrhead Composite High School

QC: Antoine de St Exupéry, Campus Brome Mississquoi, CFP des Riverains, Gordon Roberston Beauty Academy, La Cite, Algonquin College, Hair Design Center, Minto Centre Professionnel, Ecole de Coiffure Bon Genre, Nova Career Centre

“It is estimated that 1 in 4 women: your friends, family members or coworkers, had been women or will be a victim of violence in their lifetime.” - (SOURCE: YWCA EDMONTON).

WHY IS TONY RICCI WALKING A MILE IN RED PATENT LEATHER PUMPS? Throughout the 20 year history for Tony’s salon, Ricci Hair Company, most of his team had been women. Many of his friends in the industry are women. Most of the clients coming into the salon are women. Tony is well- known in the city of Edmonton as well as within the hairdressing community. By participating in Walk A Mile, Tony is raising awareness to the violence that his team, friends and clients might face. Tony is raising funds to help any of those who may have faced violence with their recovery.

Green Circle Salons | 5

brain teasers

We extend an enthusiastic shoutout to... the students and instructors at these academies who are GCS Salon Members. Take note - they are leading the charge of a new generation of talented green-minded hair stylists!

BC: John Casablancas Institute, Suki’s Academy, Vancouver Hairdressing Academy, Zazou Academy, Aveda Institute Victoria, Community College, Academy of Excellence, Craft Academy, Vancouver Island University, Gente Bella Academy, Foundations Hair Academy ON: Fiorio Academy, La Luma Academy, Career School of Hair & Nails, Louis Riel School Division, R.B. Russell Vocational High School Niagara College, Aveda Institute Winnipeg

The GCS program now accepts spa waste from wax sticks and strips to Q-Tips in Quebec and The Maritimes.

Ask us to learn more!

"We are grateful to Green Circle Salons for your support of

this great cause. " – TONY RICCI

6 | Green Circle Salons

Making the Cut: Hair Leaders of Today Congrats to the GCS members who are 2017 Contessa semi-finalists!

environmental facts:APPROXIMATELY:

40% of the rivers and 46% of the lakes in the United States are polluted

and are considered unhealthy for swimming, fishing or aquatic life.

OVER TWO MILLION gallons of crude oil was pumped into the Gulf of Mexico for an alarming 87 days, making the BP Oil Spill the biggest oil spill in U.S. history.

hair clippings played a role in shoreline cleanup

CHANGING TIMES In the second half of the 20th century, ecosystems changed more rapidly than at any other time in recorded human history. This shows the power we have to shape our environment and our responsibility to protect it.

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Green Circle Salons | 7

Canadian Hairstylist: Daniel Naumovski, Taz Hair Co. ● Tony Ricci, Ricci Hair Co. ● Kathy Simon, Mekka ● Stef Toews, A Michael Levine Salon Group ● Silas Tsang, Blushes

Canadian Salon Team: Cutting Room Creative ● Plush Salon & Spa ● Medicine Hat ● Oblic Villeray ● Suki’s Salon Spa and Academy ● Salon Cyan ● Supernova Salon ● Zoom Hair Studio ● A Michael Levine Salon Group ● Blushes ● Tim et Sim L’experience Coiffure

Elite Master Hairstylist: Melita Campellone, J’aime Coiffure ● Frank Cini, Taz Hair Co. ● Ludovic Leroy, Rayko Coiffure ● Kathy Simon, Mekka ● Silas Tsang, Blushes

Master Colourist: Eve Champagne, Rayko Coiffure ● Kelly Toms, Robert Dunne Salon ● Dana Lyseng, Supernova Salon

Canadian Colourist: Karly Menzies, Cutting Room Creative ● Michelle Pargee, Milica Salon Spa ● Danielle Barbey, Ricci Hair Co. ● Krysten-Ashley Garrod, Studio Fontana ● Dorothy Tsang, Blushes

Session Hairstylist: Thelma Bento, Taz Hair Co. ● Taylor Dubois, Daniel Christopher Salon ● Mathieu Jacob, local B ● Edwin Johnston, Cutting Room Creative ● Amy Laing, Ponytails + Horseshoes ● Silas Tsang, Blushes ● Mathieu Latour, J’aime Coiffure

Texture Hairstylist: Todd Omrod, Zazou Salon & Academy ● Dorothy Tsang, Blushes ● Sabrina Fetterkind, Supernova Salon

Men’s Hairstylist: Ben Barkworth, JustB Salon ● Pete Goupil, Salon Espace C ● Edwin Johnston, Cutting Room Creative ● Mathieu Mainville, local B ● Stef Toews, A Michael Levine Salon Group

Avant Garde Hairstylist: Frank Cini, Taz Hair Co. ● Jagoda Hall, Salon Cyan

● Ludovic Leroy, Rayko Coiffure ● Dorothy Tsang, Blushes

Multicultural Hairstylist: Danielle Barbey, Ricci Hair Co. ● Dara Crandall, Zazou Salon & Academy ● Amber George, Verve Hair Lounge

Makeup Artist: Annie DiNovo, Supernova Salon

New Hairstylist: John Seo, Taz Hair Co. ● Marcus Tignanelli, Taz Hair Co. ● Jaelyn Walker, A Michae Levine Salon Group

Student/Apprentice Hairstylist: Minseo Kim, Taz Hair Co. ● Kayla Zajes, Est-elle Academy of Hair Design ● James Valdez, Zazou Salon & Academy

Alberta Hairstylist: Danielle Barbey, Ricci Hair Co. ● Jenna Bosch, Plush Salon & Spa, Medicine Hat ● Jason Fournier, J. Fournier Hair Design

Atlantic Hairstylist: Leo Byrne, The Hair Factory ● Ali Pike, The Hair Factory ● Jessica Murphy, The Hair Factory

British Columbia Hairstylist: Travis Battaglia, Supernova Salon ● Amber George, Verve Hair Lounge ● Michelle Pargee, Milica Salon Spa

Ontario Hairstylist: Krysten-Ashley Garrod, Studio Fontana ● Anna Giannini, Mosaic Hair Group ● Daniel Naumovski, Taz Hair Co.

Quebec Hairstylist: Francis Bouchard, Oblic Villeray ● Pete Goupil, Salon Espace C

Saskatchewan/Manitoba Hairstylist: Taylor Dubois, Daniel Christopher Salon ● Aaron Macri, Satori Hair Studio ● Sara Whyte, Alchemy Salon

Salon Interior Design: Ludik Coiffure Inc.

John Steinberg Award for Community Service: Valentini Hair Design

word search

answers: earth, green, sustainable, reuse, waste, repurpose, earth, salon

oh deer!Our four-legged friends have found their way onto the pages of eCouture. Use your eagle eyes to locate all five additional deer heads with antlers that are hidden throughout this issue!

total daily north american salon waste

hair clippings63,180 lbs

hair colour 42,122 lbs

foil & colour 109,512 lbs

paper & plastics 206,392 lbs

= 421,206 lbs OUR DIVERSION GOAL!

CLUES: ● our planet

● our favourite colour

● opposite of disposable

● to use more than once

● another word for trash

● to use for a different purpose

● hairstylist's place of business

371-401 richmond st. westtoronto, on canada m5v 3a8

www.greencirclesalons.ca

t 647.341.6812tf 1.877.424.3327

info@greencirclesalons.ca

competition

Coiffure SPA Esthétique

W E S T C O A S T

B E A U T Y

Think Beautifully

International Beauty Services & Supplies

SALON SYSTEMS

partners for a sustainable salon industry

earth month 2017

share your passion and join our green movement in one swoop when you participate in our Earth Month Competition! Check our website, and follow us on social media. We'll give you the scoop on all the fun prizes and the entry rules.

what they’re saying about us:

“The amount of excess product, colour, water and waste that leaves the salon is astonishing. We need to keep our planet

healthy and beautiful!”

- Maurice Fiorio Owner/Founder, Fiorio Salon and Spa

“As part of the Green Circle Salons Movement, we can help salons reduce their waste and impact through practical, innovative and easy-to-implement solutions. It is a win, not just for our planet, but for everyone involved.”

- Michael Miller VP/General Manager, Joico Canada

Stay tuned for more info on our earth month campaign