BRICs - Challenging the Status Quo
Post on 13-May-2015
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DESCRIPTIONDynamic, fast-growing, much hyped and increasingly powerful Brazil, Russia, India and China present significant opportunities and challenges to marketers. If youre planning to enter one or all of these markets, this presentation will help you to understand some of the issues involved. In examining four perceptions marketers might hold towards BRICS, including the nature of the market(s), digital channels, global leadership and investment potential, we help to formulate an approach that will lead to greater business success in these regions.
- 1.BRICS Challenging the Status Quo
2. One marketDigital channelsGlobal leadersInvestment 3. Referring to BRICs as one market 4. In marketing we often refer to BRICs as one singular region 5. BRICs coversYou would have to fly for nearly 24 hours to visit them all 6. BRICs covers has 4 different languages 7. BRICs covers has 4 different languages and 4 very different cultures 8. Treat BRICs as 4 entities 9. Digital channels do not work in BRICs 10. Marketers believe only traditional channels of communication to be effective in BRICs 11. Indian smartphone users access social media 12. China is the worlds smartphone market 13. has more mobile subscriptions than people (195 240m) 14. has more mobile subscriptions than people (195 240m)andof their internet population usesocial media 15. Businesses are more likely to use social media in BRICs than counterparts in the UK, Australia, Germany or Canada 16. Develop a SoLoMo strategy 17. Develop Content that has community interest 18. Develop Content that has community interest is locally relevant 19. Develop Content that has community interest is locally relevant and highly consumable 20. Stick with global leaders 21. Marketers assume in BRICs we should use Google and Facebook as they are global leaders 22. Local markets have different leaders 23. Baidu 24. Yandex.ru64% 25. Orkut40%market share 26. Localise channels, medium and platforms 27. Research each market as a unique environment Re-purpose content for use across many platforms Localise search terms, do not just directly translate 28. Dont invest in BRICs as growth has slowed 29. has led to a return in focus on domestic markets 30. BRICs is now seen as a: 31. BUT at worstBRICs is set to grow by more than G20 in 2012 32. UK20110%2012ANNUAL GROWTH2% 33. 6% 4%UK20110%2012ANNUAL GROWTH2% 34. Treat each investment opportunity on its individual merit 35. Understand the: opportunities values risks of each country 36. www.lbdga.com