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#3Shots. What It’s Not 3

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copy and paste image from image bank here Social Media: Challenging the Status Quo 23 April 2012 Hong Kong #3Shots. What It Is. Monthly Dialogue B2B Social Media Short, sharp insights Sharing Insights & Experiences Dialogue, Drinks & Networking 2 #3Shots. What Its Not 3 Who am I? Returned to Kreab Gavin Anderson in December Leads the Hong Kong Social Media Practice. Also experienced in corporate, financial and crisis communications. Recently used on-line community engagement program for a highly controversial multi-million dollar infrastructure project. Previously ran global communications at Ford Motor Credit Company. Lived and worked in New York, Sydney, Hong Kong and Detroit. 4 Walter Jennings Partner FacingChina copy and paste image from image bank here Social Media: Challenging the Status Quo in Japan 23 April 2012 Hong Kong Who am I? Joined Kreab Gavin Anderson in August Leads the Japan public affairs practice; specialist in social media, CSR, corporate and financial communications. Task Force chairman of the American Chamber of Commerce in Japan (ACCJ) and Vice-Chairman of TELL, a Japanese non-profit that provides mental health services to Japans international community. Previously ran communications and external relations at AIG/Chartis in Japan and Korea. Worked at Microsoft in corporate affairs and government facing roles across Asia based in Tokyo and Singapore. 6 Jonathan Kushner Partner jonkushjp copy and paste image from image bank here The blossoming of a social revolution in Japan? Japan: Digital Statistics 100 million internet users (out of 128 million total population) 100% mobile penetration, 100 million mobile internet subscribers More people now connect to the internet via mobile than from PC (29% versus 27%) 99% of the population has a 3G enabled phone Top social networks are Mixi (24.7M), Twitter (17.6M) and Facebook (5.2M) and growing! Roughly a quarter of worldwide tweets emanate from Japan (April 2011) 81% of Japanese web users visit blogs every month, spending over an hour on average Japanese blog more than anyone else with over a million posts every month Internet industry contributes about $250 billion to the Japanese economy annually Consumer e-commerce is worth $86 billion and online social gaming is worth $2.6 billion 8 The world changed with 10 A magnitude 9.0 earthquake and tsunami struck northeastern Japan on 11 March 2011, resulting in nearly 20,000 lives lost Communications interrupted as telephone service and mobile mail services went down. Twitter and other social media became an essential lifeline to contact loved ones. In the days and months that followed, social media became a tool for sharing information about the ensuing nuclear crisis. The Great East Japan Earthquake (3.11) and Social Media Companies employed social media for the first time 12 Japanese government increased its social media presence Special home page set up by the Prime Ministers Office for earthquake information (http://www.kantei.go.jp/foreign/incident/index.html)http://www.kantei.go.jp/foreign/incident/index.html The Prime Ministers Office began tweeting in English and secured over 53,600 followers. Other public figures in Japan such as US Ambassador John Roos also developed substantial followings. English version of Facebook also set up (Prime Ministers Office of Japan). Chinese language homepage and Sina Weibo account created. Before After Social Media: Challenging the Status Quo in China 23 April 2012 Hong Kong China: Digital Statistics 10 million new Internet users every month 58% of Internet users spend 3 hours daily; 17% spend 3 hours watching Television 41% of time online spent in social networks 465 million watch videos on-line 26.5 million visit YouKu daily 40% are Content Creators More than twice the rate of the USA million Internet users in China 413 million people live in Europe 16 distance. time. distance. time. lack of trust. Ready for Speed 66% of Chinese Internet Users access via Mobile Phones China Mobile: The worlds largest wireless network operator million subscribers Most on 2G network based on the GSM standard 3G networks send data 10x faster than 2G networks 3G speeds are 14Mbps downlink & 5.8Mbps uplink 17 China is investing US$11 billion over next three years in 4G roll-out To qualify as 4G speeds of up to 100Mbps must be reached for a moving user and 1 Gbps for a stationary user. Asia-Pacific mobile internet users will nearly double from million in 2011 to more than 1.22 billion in 2015 eMarketer Asia-Pacific mobile internet users will nearly double from million in 2011 to more than 1.22 billion in 2015 eMarketer 19 USA population reached 300 million in European settlers arrived in USA population reached 300 million in European settlers arrived in Sina Weibo reached 300 million last month. It was launched in August 2009. Bo Xilai: Synopsis Previously Prominent CCCP leader of Chongqing municipality High Profile Populist Bully Pulpit Crack Down on Crime Maoist Ideologue Red Revival Suggested appointment to Central Committee Currently Stripped of all CCCP roles Wife Gu Kailai imprisoned on murder charges No public appearances Already under some degree of control 20 The most dramatic political event since the sacking of Chen Liangyu in Shanghai in 2006 22 ONE RUMOUR, WHICH HAS NOW BEEN DISCREDITED BY MOST ANALYSTS, HAD IT THAT ZHOU AND BO TOGETHER ATTEMPTED A MILITARY COUP THAT CULMINATED IN A SHOOT-OUT AT ZHONGNANHAI. Rumour Mill In Overdrive! Social media platforms such as Sina Weibo and Baidu Tieba are filtering posts with keywords such as "Bo Xilai", "Gu Kailai" and "Heywood". Attempts to search these phrases return no results. - BBC News 11/4/12 Around the Blockade Hashtags #ImportantNews #Wood VPN subscription 23 China's internet users have managed to tweet - and re-tweet - some 1m posts on the latest developments so far. dialogue: what really happened to Bo? china spring? what is the future of The Great Firewall? does it strain our relations? how did social media influence politics in Hong Kong? implications for SE Asia? questions? 31 Corporate Communications Media relations Change management Corporate branding and positioning Reputation management Crisis communications Issues management CSR programmes Internal communications Financial Communications Investor Relations Financial reporting Mergers & Acquisitions Corporate Defense Management Buyouts IPOs/Listings/Capital raisings Private Equity communications support Restructuring Public Affairs Government Relations Competition issues Merger control issues Regulation issues Litigation support European Affairs Opinion building Policy and legislation monitoring now a word from our sponsor Social Media Listening and Analysis Policy Development Stakeholder Engagement Program Development Training Outreach Crisis Communications Over 350 highly experienced professionals Over 40 nationalities Blue-chip clients Global Footprint, Local Knowledge, Coordinated Across the World 31 offices, 25 countries, 6 continents, 1 firm If you dont like change, youre going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army