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Social Media: Challenging the Status Quo 23 April 2012 Hong Kong

#3Shots.What It Is.

Monthly Dialogue B2B Social Media Short, sharp insights Sharing Insights

& Experiences Dialogue, Drinks

& Networking

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#3Shots.What It’s Not

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Who am I?

• Returned to Kreab Gavin Anderson in December 2011.

• Leads the Hong Kong Social Media Practice. Also experienced in corporate, financial and crisis communications.

• Recently used on-line community engagement program for a highly controversial multi-million dollar infrastructure project.

• Previously ran global communications at Ford Motor Credit Company.

• Lived and worked in New York, Sydney, Hong Kong and Detroit.

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Walter JenningsPartner

FacingChina

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Social Media: Challenging the Status Quo in Japan23 April 2012 Hong Kong

Who am I?• Joined Kreab Gavin Anderson in August 2011.• Leads the Japan public affairs practice;

specialist in social media, CSR, corporate and financial communications.

• Task Force chairman of the American Chamber of Commerce in Japan (ACCJ) and Vice-Chairman of TELL, a Japanese non-profit that provides mental health services to Japan’s international community.

• Previously ran communications and external relations at AIG/Chartis in Japan and Korea.

• Worked at Microsoft in corporate affairs and government facing roles across Asia based in Tokyo and Singapore.

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Jonathan Kushner Partner

jonkushjp

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The blossoming of a social revolution in Japan?

Japan: Digital Statistics• 100 million internet users (out of 128

million total population)• 100% mobile penetration, 100 million

mobile internet subscribers• More people now connect to the internet

via mobile than from PC (29% versus 27%)• 99% of the population has a 3G enabled

phone• Top social networks are Mixi (24.7M),

Twitter (17.6M) and Facebook (5.2M) and growing!

• Roughly a quarter of worldwide tweets emanate from Japan (April 2011)

• 81% of Japanese web users visit blogs every month, spending over an hour on average

• Japanese blog more than anyone else with over a million posts every month

• Internet industry contributes about $250 billion to the Japanese economy annually

• Consumer e-commerce is worth $86 billion and online social gaming is worth $2.6 billion8

The world changed with 3.11

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• A magnitude 9.0 earthquake and tsunami struck northeastern Japan on 11 March 2011, resulting in nearly 20,000 lives lost

• Communications interrupted as telephone service and mobile mail services went down.

• Twitter and other social media became an essential lifeline to contact loved ones.

• In the days and months that followed, social media became a tool for sharing information about the ensuing nuclear crisis.

The Great East Japan Earthquake (3.11) and Social Media

Companies employed social media for the first time

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Japanese government increased its social media presence ルメディアの活用• Special home page set up by the Prime Minister’s Office for

earthquake information (http://www.kantei.go.jp/foreign/incident/index.html)• The Prime Minister’s Office began tweeting in English （ @JPN_PMO ） and secured over 53,600 followers.

• Other public figures in Japan such as US Ambassador John Roos (@AmbassadorRoos) also developed substantial followings.

• English version of Facebook also set up (Prime Minister’s Office of Japan).

• Chinese language homepage and Sina Weibo account created.Before After

英語版 中国語版

Social Media: Challenging the Status Quo in China23 April 2012 Hong Kong

China: Digital Statistics• 10 million new Internet users

every month• 58% of Internet users spend 3

hours daily; 17% spend 3 hours watching Television

• 41% of time online spent in social networks

• 465 million watch videos on-line– 26.5 million visit YouKu daily

• 40% are ‘Content Creators’– More than twice the

rate of the USA

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485 million Internet users in China

413 million people live in Europe

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 distance. time.lack of trust.

Ready for Speed

• 66% of Chinese Internet Users access via Mobile Phones

• China Mobile: The world’s largest wireless network operator

– 667.19 million subscribers

– Most on 2G network based on the GSM standard

• 3G networks send data 10x faster than 2G networks

– 3G speeds are 14Mbps downlink & 5.8Mbps uplink

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China is investing US$11 billion over next three years in 4G roll-out

To qualify as 4G speeds of up to 100Mbps must be reached for a moving user and 1

Gbps for a stationary user. 

 Asia-Pacific mobile internet users will nearly double from 623.3 million in 2011 to more 

than 1.22 billion in 2015 eMarketer

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 USA population reached 300 million in 2006. European  settlers arrived in 1620. 

Sina Weibo reached 300 million last month. It was launched in August 2009.

Bo Xilai: Synopsis

Previously• Prominent CCCP leader

of Chongqing municipality

• High Profile– ‘Populist Bully Pulpit’

• ‘Crack Down on Crime’• Maoist Ideologue

– ‘Red Revival’ • Suggested appointment

to Central Committee

Currently• Stripped of all CCCP roles

• Wife Gu Kailai imprisoned on murder charges

• No public appearances• “Already under some degree of control”

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“The most dramatic political event since the sacking of Chen Liangyu in Shanghai in 2006”

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ONE RUMOUR, WHICH HAS NOW BEEN DISCREDITED BY MOST ANALYSTS, HAD IT THAT ZHOU AND BO TOGETHER ATTEMPTED A MILITARY COUP THAT CULMINATED IN A SHOOT-OUT AT ZHONGNANHAI. 

Rumour Mill In Overdrive!

‘Social media platforms such as Sina Weibo and Baidu Tieba are filtering posts with keywords such as "Bo Xilai", "Gu Kailai" and "Heywood".

‘Attempts to search these phrases return no results.’

- BBC News 11/4/12

Around the Blockade• Hashtags

–#ImportantNews–#Wood

• VPN subscription

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 China's internet users have managed to tweet - and re-tweet - some 1m

posts on the latest developments so far.

dialogue:what reallyhappened

to Bo?

china spring?

what is the future of The Great Firewall?

does it strain our relations?

how did social media

influence politics in

Hong Kong?

implications forSE Asia?

questions?

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