PMBA6004 Creative and Business Innovation

iCareTeam KiWi

Wireless health monitoring service

Lincoln ChanAlan SoChris Lam Amy KwokWinnie Lee YJ Kim

iCare

Team KiWi

Introduction (Problem statement)

How’s the performance of current market products / services? Can they satisfy all people’s needs?

Personal Emergency Link (PE Link) Mobile Link (M Link)

They provide a ‘help seeking’ function only!

Q: Have you ever experienced the following?

I care about our elderly parents but I cannot afford a ’24-hr registered

nurse’ to take good care of them.

Whenever my baby is sick, I worry about him even when I am working

at the office.

iCare

Team KiWi

Intended Users, Uses and Featured Functions

1. Family/Guardians ↔ elderly people

Real-time physiological information Auto alert system Follow up calls Vibration sensors GPS function

2. Parents ↔ their babies/kids

Real-time physiological information Auto alert system

3. Doctors ↔ Family and patients

Real-time physiological information Auto alert system Valuable to patients with high blood pressure Prevent Stokes

Wirstwatch type

Armband type

(For babies)

iCare

Team KiWi

How it operates?

•System •Supervisor

•User

• Blood pressure

• Pulse rate

• SpO2

• Glucose

• Body temperature

Sensor Transmission Terminal

• Database

• Web connection

• Wireless (WiFi / GPRS)

• Web access

• Emergent alarm

• Graphical display

• Analysis

Accuracy Accuracy / Promptness Conveinence

iCare

Team KiWi

How it functions?

http://kiwi.lincolnchan.com 

iCare

Team KiWi

How it functions?

Demonstration

iCare

Team KiWi

Business Model-Financiali) Research and development cost -start our development centre at Science and

Technology Parks (get HKSAR Gov's Innovation & Technology Fund )-we only integrate existing technologies, so our initial budget is around HK$2-3M only

ii) Fixed Assets and depreciation -plan to out-source the production lines at early stage, so the

budget of our fixed investment will be low which is mainly for computer equipments for call centers

iCare

Team KiWi

Business Model (cont’d)-Financialiii) Sales Budget for Elderly 1st yr: 0 (R & D stage) 2nd yr: 20,000 users (around 2 % of elderly population in HK) 3rd yr: 50,000 users (around 5 % of elderly population in HK) 4th yr: 80,000 users (around 8 % of elderly population in HK) 5th yr: 100,000 users (around 10 % of elderly population in HK)iv) Gross and net margin -target gross and net margin are 55% and 15% respectively v) Payback period -as of low initial capital investment around HK$3M,

the expected payback period is around 3.5 years (1st yr: R &D, 2nd yr: launch)

iCare

Team KiWi

“Open” Business Model (can increase revenue & decrease costs)

~create value by leverage more ideas by external concepts &

~utilizing the resources of own company and other companies as well

Government Subsidies Telecom Companies Insurance Companies

Approach Get subsidies from HKSAR Gov’t to run our successful product

Make use of the already built facilities of Telecom Companies

Put the company logo of the Telecom Companies on iCare as advertisement

Provide discounted or even free iCare services for those insured

Pros Much lower the costs Poor can afford to use

Enjoy big promotion Increase our distribution channels

Fixed turnover

Cons Have many restrictions Difficult to induce Telecom Companies (heavy responsibilities )

Insurance companies may squeeze our profits

iCare

Team KiWi

“Open” Business Model (can increase revenue & decrease costs)

Sources:http://www.mobilelink.hk/index.php?option=com_content&view=article&id=51&Itemid=60&lang=en

-Original prices of purchase and rent is according to the current price of mobile link. -offer “less price more services” in first 3 months promotion period and offer “same price more services” afterwards.

Purchase Rent

Original Price HK$1,680 Original Monthly

Rental Fee

HK$78

Special Price HK$999 Special Monthly

Rental Fee

HK$58

Monthly Service Fee

HK$168 min. services for

6 mths

HK$168 min services

for 12 mths

iCare

Team KiWi

Future Development – iCare @ 2nd Generation

1st Generation iCare

2nd Generation iCare

Authorized supervisor Parent FamilyStaff in Elderly home

Doctor

Insurance

Company

PoliceDietitia

n

Campsite

supervisor

User Baby/Kid

ElderlyElderly Home

Patient Insured DriverFitness lover

Mountain

Climber

Basic Functio

ns

1. Blood pressure x x x x x x x x2. Pulse rate x x x x x x x x3. SpO2 measurement x x x x x 　 x x4. Glucose monitoring x x x x x 　 x x5. Body temperature x x x x x x x x6. Microphone & Speaker x x x 　 　 　 　 x7. Vibration Sensor x x x 　 　 　 x 　

Enhanced

functions

8. Alcohol consumption level 　 　 　 　 x x 　 　9. Global Positioning System x x x 　 x x 　 x

10. Body water moisture content 　 　 　 　 　 　 x 　11. Altitude & Pressure sensor 　 　 　 　 　 　 　 x