building brands that scale businesses with social media
TRANSCRIPT
The 5 E’s of Social Business
• Educate with Content
• Enchant by being
Relevant
• Engage with Authenticity
• Embrace with Intent
• Empower Your Customers
Timothy Huges @OracleTimEMEA Business Development Director Oracle
Koka Sexton Head of Social MediaMember Marketing & CommunicationsLinkedin Corporation
Twitter - @KokaSexton
The Roots of SFA/CRM
• GoldMine was Founded on $5,000
• Zero funding - Bank, VC, Seed, Angel
• No Marketing Dept. for 1st Five Years
• #1 Rated Product for 10 Years
• 2 Million Users Worldwide
• 5,000 VARS
• 500+ Third Party Apps
• Pioneered Relationship Management
The Problem With Contact Management
• Metrics for Management!
• Value geared towards reporting
• Little Value to Sales Reps
• Have to force Reps to use
• Tons of Manuel Data Entry
Contacts in Outlook, Address Book and Google Contacts have no Context cause they are not linked to emails and calendar activities.
*Transactional *Stale *Analytical *Un-Social *Manual
The Problem With CRM
• Metrics for Management!
• Value geared towards reporting
• Little Value to Sales Reps
• Have to force Reps to use
• Tons of Manuel Data Entry
We need to move beyond account-driven paradigm where customers are merely numbers and engagement is lacking.
*Transactional *Stale *Analytical *Un-Social *Manual
Are Sales Tools Helping Sales People
or Slowing Them Down?
Is This How Most Sales People See Their CRM and Management?
Ensure that every seller has the required knowledge, skills, processes and behaviors to optimize every interaction with buyers.
Sales Enablement #1 Goal
The Emerging Sales/Marketing Technology Stack
• Too Many Tools
• Too Much Complexity
• Too Much Costs
• Tools Don’t Talk to Each Other
• Too Much Focus on Sales
• Service is The New Sales
• Experience Drives Success
Building Your Brand
• Be Relevant
• Be Authentic
• Be Personal
• Support Others
• Pay it Forward
• Content Attracts
• Build a Sustainable Community
About @Jon_Ferrara• Jon is a Relationship Management entrepreneur
who helped create the CRM market with his company GoldMine.
• He is also a noted speaker on Social Sales and Marketing. His most recent venture is Nimble.com, a leading social relationship manager.
• He has recently been recognized on Forbes as one of the Top 10 Social Salespeople In The World and The Top 10 Social Chief Executive Officers (CEOs) on Twitter
@Jon_Ferrara @nimble #SocialSelling