jeremiah caron, context, google+ for businesses and brands
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Outsmart Your Competitors
15 December, 2011
Jeremiah Caron, Vice President – Analysis
The Social BusinessGoogle+ context
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agenda
what’s going on? expectations demands success keys the players enter google+
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what’s going on?
consumer behaviour driving enterprise adoption replicating collaboration ideals of Facebook/Twitter “e-mail is on the way out as the best way to run a
company and do business” – Thierry Brenton, CEO Atos Origin
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expectations
customer care and insight workforce optimisation (i.e., f**k e-mail) ideation (product and service innovation)
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demands
real-time market segmentation personalization sales force enablement intelligence/knowledge transfer
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success keys
apply directly within a specific process social analytics: it’s about what you do about what you know must be mobile people engage with tools in context
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the players
IBM Connections: business outcomes
Cisco Quad: real-time and asynchronous communications
Microsoft Sharepoint: document management
Salesforce.com Chatter: micro-blogging with CRM
Jive Engage: the leader, social analytics
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enter google+
well placed to disrupt (especially those with weak cloud) but today can only be positioned relative to Facebook like Facebook -- a solution geared to the consumer market that
warrants close integration with: social media monitoring customer service call center solutions
business is still search, which may be out-moded interface as a collaboration platform for the enterprise, wait and see
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Questions?
Name: Jeremiah CaronTitle: Vice President - AnalysisEmail: [email protected]: +44 (0)20 8673 0662Twitter: @j_caronWebsite: www.currentanalysis.com