how small businesses can compete with bigger brands
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@DamonGochneaur
@DamonGochneaur
How the right strategies can help your local business compete and
dominate like a larger brand
@DamonGochneaur
The right focus can crush your
competition
@DamonGochneaur
75% of USAdults access
Facebook monthly
@DamonGochneaur
50 Million Business
PagesOnly
2.5 Million Advertising
@DamonGochneaur
The funnel still matters
@DamonGochneaur
Social can’t carry your business
@DamonGochneaur
People don’t buy
from strangers
@DamonGochneaur
Local is Personal@DamonGochneaur
Know whom you’re
looking for@DamonGochneaur
Audience Insights
@DamonGochneaur
Local Awareness
Ads
Allow you to tell your
story
@DamonGochneaur
Target Competitors
@DamonGochneaur
Custom Audiences
@DamonGochneaur
Phone Numbers, Emails, Name, etc@DamonGochneaur
Pool Similar Users
@DamonGochneaur
Remarket for Reviews@DamonGochneaur
A few quick social media
pointers
@DamonGochneaur
Use local relationships@DamonGochneaur
Have fun &
be positive
@DamonGochneaur
Don’t be afraid to ask for help@DamonGochneaur
Celebrate your victories
@DamonGochneaur
Don’t be a phony
@DamonGochneaur
@DamonGochneaur
Don’t run from the shit storm
@DamonGochneaur
Don’t chase shiny things
@DamonGochneaur
So how do you look bigger?
@DamonGochneaur
Local Awareness Ads
@DamonGochneaur
@DamonGochneaur
Awareness
@DamonGochneaur
Awareness
Consideration Ads
@DamonGochneaur
@DamonGochneaur
Consideration
Purchase Ads
@DamonGochneaur
@DamonGochneaur
Purchase
Let’s go slay!@DamonGochneaur
@DamonGochneaur
@MartyWeintraub - Aimclear
@SusanEDub – Susan Wenograd Five Mill
Damon GochneaurAspiro Agency@damongochneaur
@DamonGochneaur