Brandstories Magazine April 2016

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  • Editio

    n 03

    April 2

    016

    IDEASSPRINGFROMPLACESLEASTEXPECTED.FINDOUTHOWONESUCHIDEA

    INSPIREDTHISENTHUSIASTICENTREPRENEURTOSETHISSAILSINANEW

    DIRECTION.YonolotirariaBrandstories Magazine

  • Table ofContents

    04 Omoya & RecuperandoLo Antiguo

    05 Les Poulettes &Type 7

    06 Carmen Figueras &Book My Activity

    07 Desi Hangover &Happy Ideas

    08 PhotoPresta &Yonolotiraria

  • hello@brandstories.xyz

    Submityourstoryandgetfeaturedinournextmonth's

    edition

    are you a brand?

    Thestoriesthatspreadtodayempowerusandgiveusbeliefinourownheroicpotential.

    JONAH SACHS

  • 4

    https://www.facebook.com/omoya.jewellery

    Omoya

    "RecuperandoLoAntiguostarted3yearsago.Ihavealways

    lovedtransformingfurniture,adaptingittonewanddifferent

    waysofusingthem.Ialsoenjoyworkingwithwoodandafter

    creatingmanydifferentthings,mydaughtersencouragedme

    tocreatemyownwebpage.Theyhelpedtomeeditthe

    webpage,choosephotographsandorganizeeverythingwhileI

    wasbusywiththehandcrafting.Wetakeoldgoodsand

    furnitureandmakeadjustmentsandtransformtheminto

    modern,warmandcozyitems.Wedesignspecialpiecesthat

    strikethebeautifulbalanceofoldworldlycharmandmodern

    style."

    "Ifsomeonehadtoldme3yearsagothatIwouldbemaking

    jewelleryfulltime,Iwouldhavelaughed!Jewellerymakingis

    afterall,afarcryfrominvestmentbanking!Afterquittingmyjob

    in2013,Iwaslookingforotheropportunities.Notwantingtosit

    idle,IdecidedtopickupaZulubeadweavingbookmymom

    hadgiftedmefouryearsago.WhenIthinkaboutitnow,it

    almostseemslikedivinetiming!ThemoreImadethejewellery,

    themoreIknewthattherewasnoturningback.Iinitiallybegan

    bymakingjewelleryformyfamilyandfriends.Soon,mysister,

    Shriya,sawpotentialinwhatIwasdoingandthatiswhen

    Omoyawasborn.WhatIloveaboutbeadweavingisits

    meditativequality.AtOmoya,weneverceasetowonderhowa

    modestbunchofbeadscanbewovenintointricatearchitecture

    thatstunsandwows."

    Recuperando Lo Antiguowww.recuperandoloantiguo.com

    http://www.recuperandoloantiguo.com/https://www.facebook.com/omoya.jewelleryhttps://www.facebook.com/omoya.jewelleryhttp://www.recuperandoloantiguo.com/

  • http://www.type7.in

    Type 7

    "LesPoulettes,isthestoryoftwosisters,mysisterVictoireandme,

    Colombe.Crazyabouttravellingandmeetingpeople,inAugust

    2014wedecidedtoopenaconceptstoreinNantes.WhileVictoire

    isahardcoremerchant,Iamthecommunicatorandtheglobetrotter

    oftheproject.Designedlikeanapartment,ourshopoffersoriginal

    itemsthatarefabricatedintraditionalways.Asentrepreneurs,we're

    constantlystrivingtokeepreciprocityattheheartofourbusiness.

    Believingthatashopkeeper'sjobisthebestjobintheworld,wego

    theextramiletopleaseourcustomersandmakethemcomeback

    totheshopagainandagain!Wedothisbyawarmandfriendly

    welcome,byorganizingnewevents,collaboratingwithlocal

    designersanddevelopingourownbrand...Thisisbecausewe

    knowthattomorrow'sbusinesswillnotatalllooklikewhatitis

    today.Itisonlytheexperiencethatwillalwaysmatter."

    "Afterworkinginthecorporatefieldofcontentprogrammingfor8

    years,IrealizedIammorecreativelyinclinedandwouldbe

    happiermakingacareerindesign.So,Ijoinedadesignschoolat

    theageof28andcompletelychangedmycareerpath.My

    struggledidnotendafterfinishingmyschooling,asIknewthatI

    wantedanindependentworkenvironment,whichisdifficultifyou

    areworkingforsomeone.Atthesametimemyhusband,Jatin,

    waslookingforcreative&innovativebusinessideasandwegot

    talkingaboutdesigningeneralandhowgooddesigncombined

    withgoodtypography&illustrationcanmakemundaneproducts

    lookalotmoreinteresting.Thisconversationledtotheideaof

    Type7.Welaunchedourfirstdesignsthroughourfavorite

    mediumPaper.Ourlineofpaperstationeryisinspiredby

    nature,food&travelandeachdesignhasastorytotell,makingit

    uniqueandidentifiable."

    Les Pouletteshttp://www.lespoulettes-nantes.com

    5

    http://www.lespoulettes-nantes.com/http://www.type7.in/http://www.lespoulettes-nantes.com/http://www.type7.in/

  • https://bookmyactivity.co.in

    Book My Activity

    "IandmyhusbandcamebacktoIndiaafter

    spending6yearsintheUS.Thistransition

    fromtheUStoIndiamadeusthinkhowto

    keepourtwodaughtershappyandengaged.

    Initiallyweinquiredourfriendsaboutthe

    activitiesinNasik,buttheinformationthatwe

    receivedwasverylimitedandunsatisfactory.

    Thentheselfexplorationstarted.Iwentto

    differentcoloniesandbeganlookingfor

    classes.Withinayearorso,Ihadcreateda

    hugerepositoryofdifferentactivitiesinthe

    city.Oneday,Idiscussedthisideawithmy

    husbandifIcouldstartsomethinglike

    websiteorwebportal/appforfinding

    classes?AsIspentmostofmytimelooking

    forthem.HesaidyesandIdecidedtocome

    upwithBookMyActivity.Sowiththehelpof

    localconsultantsandteamwestarted

    workingonthissinceAugust,2015."

    "Findmyplace,anoldshopatSarria

    neighborhoodwithasmallyardandahuge

    fernwiththefloorreflectingtheartthatits

    formerinhabitantshadbestoweduponit.

    Thisplacehaschangedthecourseofmylife

    anddefinedmyessence.Ithasbroughtme

    closertotheworldofdecoration,painting,

    art,photo,designandcreativity.Ithas

    inspiredandpromptedmetoexperiment,

    meetartenthusiastsandconnectwiththis

    infiniteworldofarts.Ithasalsotaughtmeto

    seebeyondtheobviousandtoleaveineach

    projectapieceofmysoul.Thesefewsquare

    meterstransformedoverthecourseof

    fifteenyears.Anindustrialplace,Itrytosee

    itinitspurestformeachmorningsothatI

    canadmireitsbeautiful,strongfoundation,

    andenjoythesurroundinglightthatlights

    meup."

    Carmen Figuerashttp://www.carmenfigueras.com

    6

    https://bookmyactivity.co.in/https://bookmyactivity.co.in/http://www.carmenfigueras.com/http://www.carmenfigueras.com/

  • "Itwasduringmyengineeringdays,whenIwentforan

    internshiptoEgypt,thatIgotmyEureka!moment.

    Thankstomydad,Ihadcarriedapairoflocal

    Kolhapuristhatservedasmyroomslippers.Ina

    housefullofinternsfromaroundtheworld,thisIndian

    footweargrabbedallthelimelight.Intriguedbythe

    product,IstartedmyresearchassoonasIwasback

    inIndia.WhatIfoundwaspreciselywhatIwaslooking

    for.Anancientartwaitingforrecognitionanda

    businessopportunitythatcouldmakeavillageself

    sufficient.Educatingthechildrenthroughour#Adopta

    SchoolcampaignandcreatinganIndiannameinthe

    worldofhandcraftedshoes,DesiHangover,todayis

    proudlyaSocialEnterprisewiththemottoof#Solefor

    Soul."

    "Ilovesayingthathappyideas.comisareflectionof

    happyideasfordailylife.Theideawasborn7yearsago

    whentherewerenotmanyonlinestoreswhichmade

    findingofuniquegiftsverydifficult.Bymeansofpublic

    fundingforyoungentrepreneursIstartedmyownonline

    store.Forthis,Ineededanamethatwaseasyto

    remember,withnowebdomainhassles(whichwasnot

    thecaseasIhadtobuythedomainfromaguyfrom

    Singapore)andaboveall,anamethatconveyed

    positivity.Theinitialdayswerenoteasyatall,Icannot

    countthenumberofhoursthatIinvestedfortheproject.

    Ievenrememberstockingproductsinmyown

    wardrobesandbasement.Butmorethanthat,I

    rememberthehopeIfosteredandthesatisfactionIgot

    everydayasIsawmyprojectgrow."

    Desi Hangoverhttp://www.desihangover.in

    Happy Ideashttp://www.happyideas.com

    7

    http://www.happyideas.com/http://www.happyideas.com/http://www.desihangover.in/http://www.desihangover.in/

  • "Atthetimewemet,backinDecember2015,weboth

    wantedtostartanentrepreneurialchallengeandwewere

    lookingforourpartnerincrimetobuildsomethinguseful

    forthesociety.Webothagreedthatlookingfora

    photographerwasarealpainandthatitwaspossibletodo

    somethinghere,inordertohelppeopleandphotographers

    atthesametime.Aftermorethanayearofdevelopment,

    wedecidedtoquitourjobsandtoworkfulltimeonour

    project,aswetrulyenjoyedthisentrepreneurial

    experience.Wehavebeenworkingwiththesame

    enthusiasmsincedayone.Today,PhotoPrestahelps

    peopleandcompaniesfindandbookonlinephotographers

    fortheireventsandprojectsveryeasily,&thisispossible

    becauseoftheeffortsofacommunityof250+

    photographersthatispresenteverywhereinFrance.And

    thisisjustastart.."

    http://www.photopresta.fr

    PhotoPresta

    8

    "ImJavi,DIYer,upcycler,bloggerandsomemoreweirdstuff

    thatendswither.EverythingstartedwhenIwasinmy20s

    andachievedoneofmydreams,whichwastoownahuge

    countryhouse.WhenIopenedmynewhome'sdoorIstarted

    topanic:itdidnothouseanythingotherthanacouchandan

    oldTV.TheechoreverberatedthroughoutthehouseandIwas

    mortgagedforlife.Thatsameday,accidentally,abunchof

    furnitureappearedjustinfrontofme.Afleetingthoughtof

    carryingitcrossedmymindbutIfeltashamedtodoso.But

    onceIrealizedIwasnotdoinganythinginappropriate,Itookall

    thefurnitureandcamebackhome.Outofthosewooden

    piecesIcreatedanewpieceoffurnitureformyentranceand

    thatwasparadoxicallythegatetoanewlifestyle:reusingwhat

    othersthrowaway.IthoughtitwouldbeusefultosharewhatI

    wasdoingwithotherpeoplelikemeandthiswashow

    Yonolotirariawasborn."

    http://www.yonolotiraria.blogspot.com

    Yonolotiraria

    http://www.photopresta.fr/http://www.yonolotiraria.blogspot.com/http://www.photopresta.fr/http://www.yonolotiraria.blogspot.com/

  • Thank you!

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