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Association of Computer Repair Business Owners magazine.

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  • The Owen Lea Foundation.

    Lets Make A Difference!

    Association of Computer Repair Business OwnersNow over

    4,000 members!

    ACRBO MAG

    WHATS INSIDE Computers, Networking, Websites, Advertising, Marketing & Sales

    ISSUE 015 | Apr 2013

    Success is liking yourself, liking what

    you do, and liking how you do

    it. Maya Angelou

  • Benefits of Market Research

    Marketing Basics

    Positioning Your Business For Success

    Old (MS-DOS) Commands Never Die

    Hourly Rate

    Keyword Search Strategy

    Blogging To Market Your Business

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    14

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    Association of Computer Repair Business Owners

    CONTENTS

  • ACRBO

    Are you a writer? Do you enjoy writing down your

    experiences?

    Would you like to be able to contribute each

    month regarding your business model and give tips

    to other business owners?

    If so feel free to contribute to the magazine. Credit

    is given to all writers in the form of links to your

    website or any other way you would like.

    Share your experiences!

  • Welcome to the latest edition of the

    Association Magazine. I'd like to welcome

    our new contributors this month.

    We look forward to bringing you more articles this coming year that can help you grow your business. Lastly Id like to congratulate you for investing your time to educate yourself by reading this magazine. We are proud to be able to help all our readers, and look forward to serving you for many years to come.

    Dan ACRBO Keep your valuable feedback coming. I try to reply to every email, I appreciate your input as it helps to make the ACRBO magazine possible. Write to me at: dan@acrbo.com

    ACRBO Magazine Fredericksburg Virginia

    Advertising enquires: Send an email to dan@acrbo.com

    Contribute articles: If you would like to be a contributing author for the magazine then send an email to dan@acrbo.com and let us know what you would like to write about. Copyright 2012 ACRBO. All rights reserved. Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the publisher

    ACRBO Magazine

    Director: ACRBO dan@acrbo.com

    Contributors Various experts in their fields

    The instructions and advice in the

    Magazine is for entertainment purposes only. The creators, producers,

    contributors and distributors of the ACRBO Mag disclaim any liability for

    loss or lack of results from following the advice expressed herein

  • Advertise Specials How often should I have specials and advertise them? Sometimes less is better. If you are going to be doing specials on a daily basis then are they really special? I try to do them maybe weekly and make them enticing enough that they actually come across as a true special, otherwise people will tend to ignore them. Dan ACRBO

    Hourly Wages Read the article this month that covers hourly wages. Dan ACRBO

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    P E

    MA

    ILS

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    ILS

    ACRBO inbox

    ACRBO 6

    Have a question? If so email it do

    dan@acrbo.com and we will be glad to

    answer it.

    It can be business related pertaiing to

    marketing, setting up your business, growth of

    your business or anything you can think of.

    With 2012 ending the Association has shown that

  • Do You Market

    Your Business Here are just a few things that you should be doing weekly/monthly

    Customer Follow-Ups

    Newsletters

    Social Media Postings

    Blogging

    Updating Web Site

    Are you doing these on a continual basis? If not why?

  • This months winner will receive the eBook MSPorFail. We will randomly choose a winner and e-mail the winner. Just send an email to dan@acrbo.com and in the Subject line put: WinBook Last Months winner is Black-Cat-Computers

    ACRBO 8

  • ACRBO 9

    Making your small business venture successful is a difficult but achievable task. You need to look for ways to improve your bottom line profitability, and to market your business in innovative and inexpensive ways to take your small business to new heights. Before spending the first cent on starting a small

    business, the first thing to do is conduct market

    research. Why? Read on.

    Identifies consumer needs: Small businesses tend to have small starting capital and usually a limited geographic consumer focus. A small business usually starts with an idea that grows until a person feels the need to perform this activity as a source of income.

    The computer industry is no different. You need to check things in your area. Are there already quite a few computer repair businesses? Are they store fronts or just mobile businesses? What is going to set you apart from them in order to get a customer base?

    If you live in the area drive around and see what is there. Or look in the phone books and see who is advertising there. You can even go online and do some searches and see who is coming up in your area you are interested in.

    The key is to do your research so you know exactly what you are going to market to.

    3. Set Up a Winning Referral Program

    Successful marketers develop the ability to turn their customers into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.

    Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you - whether it's a discount, special gift item, or a simple thank you card - and watch the referrals spiral!

    You can get two birds with one stone by implimenting customer surveys. A few quick questions about what the customer does and

    3. Set Up a Winning Referral Program

    Successful marketers develop the ability to turn their customers into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.

    Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you - whether it's a discount, special gift item, or a simple thank you card - and watch the referrals spiral!

    3. Set Up a Winning Referral Program

    Successful marketers develop the ability to turn their customers into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.

    Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive

    3. Set Up a Winning Referral Program

    Successful marketers develop the ability to turn their customers into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.

    Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you - whether

    Narrows the Focus:

    Analyzing demographic market analysis helps narrow the customer focus and the business focus. Products sold to universal markets are not usually successful, and conducting market data research will show a small business owner how often people will purchase similar items, people from which demographics purchase those items, how much money they spend and very specific spending habit information. Performing market needs analysis allows a small business owner to concentrate on his available piece of the pie and not spread out too thin trying to meet unnecessary needs of an unfocused market.

    To ensure the small

    business idea is valid and

    worthy of pursuing

    financially, do some

    market research to find

    out if anyone else is

    offering the same business

    or services.

    To ensure the small

    business idea is valid and

    worthy of pursuing

    financially, do some

    market research to find

    out if anyone else is

    offering the same business

    or services.

    To ensure the small

    business idea is valid and

    worthy of pursuing

    financially, do some

    market research to find

    out if anyone else is

    offering the same business

    or se