acrbo oct mag
DESCRIPTION
Association of Computer Repair Business Owners MagazineTRANSCRIPT
The Owen Lea Foundation….
Let’s Make A Difference!
www.OwenLeaFoundation.org
Simplify Your
Marketing – A 3 Step
Guide Pg..14
How To Develop an Effective
Digital Marketing Solution Pg..9
ACRBO MAG
WHAT’S INSIDE Computers, Networking, Websites, Advertising, Marketing & Sales
ISSUE 010 | Oct 2012
Get More Sales
Leads From Your
Website Pg..6
Get More Sales Leads From Your Website
How to Develop an Effective Digital Marketing
Solution
How to be Interesting Online
How to Simplify Your Online Marketing - A 3 Step
Guide
5 Ways to Use Your Website to Get Clients and
Increase Your Income
What Do You Need For a Better Facebook Future
What The Budding Entrepreneur Should Do To
Ensure Success
6
9
10
14
16
17
21
Association of Computer Repair Business Owners
CONTENTS
CONTENTS
Network Marketing; How To Use It To Make Money
Social Media and its Role in Internet Marketing
Strategies in the Future
22
25
OFFLINE MAGAZINE
Are you a writer? Do you enjoy writing down your
experiences?
If so feel free to contribute to the magazine. Credit
is given to all writers in the form of links to your
website or any other way you would like.
Share your experiences!
Editor’s Note Welcome to the latest edition of the
Association Magazine. I'd like to welcome
our new contributors this month.
We have some great contributions from
innovators contributing some great articles
that you should get a lot out of.
By following what you learn here each
month, you should definitely be starting to
see the fruits of your labor.
I hope you enjoy this month's issue of the
magazine, and as always please email me
if you have any comments, contributions or
feedback.
Dan ACRBO Keep your valuable feedback coming. I try to reply to every email, I appreciate your input as it helps to make the ACRBO magazine possible. Write to me at: [email protected]
ACRBO Magazine Fredericksburg Virginia
Advertising enquires: Send an email to [email protected]
Contribute articles: If you would like to be a contributing author for the magazine then send an email to [email protected] and let us know what you would like to write about. Copyright 2012 ACRBO. All rights reserved. Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the publisher
ACRBO Magazine
Director: ACRBO [email protected]
Contributors Various experts in their fields
The instructions and advice in the
Magazine is for entertainment purposes only. The creators, producers,
contributors and distributors of the ACRBO Mag disclaim any liability for
loss or lack of results from following the advice expressed herein
Should I have a chat feature
on my website?
This is going to vary on a few things. If your thought is people going to your website that may have questions and want to be able to chat with you then yes that is a good thought. But, you also have to be realistic and think are you going to actually be available to answer any chat requests? I really dislike when I go to a website and it says “Offline” or “Not Available”. Of course most of those chat scripts you can put on your website even if you are not available then customers or possible customers can at least send you a message, but they can also do that from a contact form on your website.
Dan
ACRBO
Do I need an answering
service?
This really depends on why you would need one. Do you think you are missing calls? Do you find yourself too busy during the days or not available to answer the phone? There are some good companies out there to select from if you go that route. It’s important to make sure you are aware of all charges i.e. $0.50 per text message to alert you to a call and things like that. Personally, I don’t like missing calls. To me if you miss a call it gives the potential customer time to just call the next person.
Dan
ACRBO
TO
P E
MA
ILS
TO
P E
MA
ILS
ACRBO inbox
Have a question? If so email it do
[email protected] and we will be glad to
answer it.
It can be business related pertaiing to
marketing, setting up your business, growth of
your business or anything you can think of.
Get More Sales Leads From
Your Website
3. Offer something for free.
People love freebies! You might try a free consultation or a free
e-book. As long as it's something that benefits your potential
customers or clients, you've given them another reason to fill
out the form.
How can you add a form like this to your website? If you are
using a content management system, most will let you set up a
simple contact form, or they at least have a plugin that will let
you do so. If not, the top email newsletter providers like
aWeber and Constant Contact can supply you with the HTML
code to drop into your site. And most of them cost $20 a month
or less, often with a free trial. (Constant Contact discount thru
ACRBO)
So spend a couple hours beefing up your website and add a
lead generating form, or tweak the one currently on your
website. You will see more leads from your website.
Using a form on your website to possible customer
information can be a great way to generate leads. In
fact, you may already have one on your website. But
are you using it as effectively as possible? Here are
three tips that will help your web form bring in more
sales leads.
1. Keep it simple.
Expedia's website once had an optional field on their
checkout page that said "Company." Many customers
were confused by this, and thought that Expedia was
asking for their bank's information. They then went on
to fill out the next part of the form with their bank's
address instead of their own, causing their credit card
verification to fail. Once Expedia realized this, they
removed the field.
The result? An additional profit of $12 million per year.
So ask yourself if you really need to know the size of
their business right now, or the square footage of their
backyard, or the age of their children. You're better off
just asking for basic contact information, so they'll be
more likely to fill out the form. You can always get the
rest of the information when you actually follow up with
them. Keep it simple!
2. Sign them up for a newsletter.
Naturally, you shouldn't do this without making it clear
on the form. But when you sign someone up for a
newsletter, you no longer have to win them over as a
customer in one fell swoop. Instead, you get the
opportunity to make an impression over a period of
time.
I've met with potential clients in the past who decided
they could not afford my business's services. But
because I still stayed connected to them, they ended up
referring clients who could afford our services.
People love freebies! As long as it's something
that benefits your potential customers or
clients, you've given them another reason to
fill out the form.
ACRBO 6
This month’s winner will receive the
video series Learn To Use My PC from
Lalo!
http://www.learntousemypc.com/
We will randomly choose a winner and e-
mail the winner.
Just send an email to [email protected]
and in the Subject line put: Lalo
Last Months winner is: Talnet Solutions
located in Guyana South America
Visit
www.Podnutz.com
Learn To Use
My PC
From Lalo
How to Develop an Effective
Digital Marketing Solution
In this rapidly changing world, the digital arena is growing vastly. Millions
of people are using the internet on a daily basis. That could be for work
or leisure. Almost 32.7% of the total population uses the internet. Most of
these people are present online for the entire day. Thus Digital
marketing proves to be more effective as compared to traditional.
Billboards, television ads, newspaper ads all come under the domain of
traditional marketing. These could not only cost you a bomb but does not
even give you a decent ROI. Also this form of marketing is not very
quantifiable.
On the other hand, every aspect in digital marketing is properly
measurable. There is a digital marketing solution to every marketing
problem your business could have. So, what are the various factors you
must keep in mind when you have to develop an effective digital
marketing solution?
Market research: Market research involves knowing exactly who your
customers are. In this there is a quantitative and qualitative analysis.
This research tells you what is the demand for your product? How your
competitors are faring? Which platform is more suitable for you? By this,
I mean if you are a B2B, LinkedIn is a more suitable platform as
compared to Facebook and twitter. Again, this is no hard and fast rule as
marketing in itself is a very dynamic field.
Crowd sourcing: Market or advertise your brand. Publicize it. Let people
know that you exist. However big or small your business might be,
marketing gives a notion that it must be a big brand.
Create Awareness: Realization is the first step of the
purchase cycle. Here people are made aware of their need
for a particular product. For instance, consider someone
who has just begun working. He sees an ad for a mobile
phone with an email feature and realizes that he would need
one. If this ad belongs to your brand, you have taken the
first step and the user would like to search more on your
brand.
Lead generation: After all of the above, target your niche
audience and interact with them. This can be done via
forums, discussions etc. Scout for potential customers.
Probably someone is looking for a product in your industry
or someone looking for your services and asks a question
online.
Engagement: Now, as the person is already aware of your
brand, get him to engage with you on a more personal level.
People respond better or prefer the brand when they feel a
personal connect with it.
Customer loyalty: This develops the customer's loyalty
towards the brand. This is the best part of an effective
marketing technique. This will not only get you one sale but
will help you keep your sales consistent. It gives you one
more loyal customer if done in the right manner.
Customer Service: After all this, do not just take it for
granted that you have a dedicated customer and great sales.
Keep up your brand name by delivering excellent customer
service to your clients. Your existing customers would
recommend you to their own friends and family. This will not
only help in getting new customers but plays a major role in
customer retention.
Market or advertise your
brand. Publicize it. Let
people know that you
exist.
ACRBO 9
• Dare to be wrong! - So many people are trying to do
the right things in the right way nowadays that it often
becomes a bit, well... boring. If you're brave enough to
do or say the wrong thing (within reason!) you'll find a
lot of people willing to take notice.
• Make a prediction - If you have any authority on a
subject, making a prediction about the future of that
subject can really get people's attention. Especially if
you turn out to be right... You could always do a follow
up to this looking at how right (or wrong) you were!
• Introduce yourself – Put a bit of yourself if any content
you produce. The idea behind this point is that you take
this a step further and add a page/post/section about
yourself. Just doing this small thing can create a great
personal connection that your audience will be sure to
appreciate.
• Put your audience first - While it's true that you are the
one with the talent and expertise who has slaved away
for countless hours creating, editing, re editing and
distributing your content you are precisely nothing
without your audience. If you fail to put them first, you'll
fail to be interesting.
Being consistently interesting can be a challenge. Ensuring that the
content you create is of interest to your prospective audience will
make sure that they come back again and again. And bring their
friends.
It goes without saying that if no one finds what you're doing
interesting they won't stick around.
So what can you do? How can you "be interesting?"
• Be Unique: What can you do that others can't? If everyone
in your area is pushing or advertising “virus removal” then do
you really thing that is very unique for you to post about it
daily? Probably not…Do you offer a “free consultation?” If so
that might be unique compared to others in your area.
• Be your own guinea pig - 99% of people online are trying to
tell you something important but not many are DOING
something of importance. Take your own advice. Practice what
you preach. If you can show evidence of you getting fantastic
results with your own methods you'll reap the benefits of truly
standing out from most everyone else. And people will want to
talk about it.
HOW TO BE INTERESTING ONLINE
If you have any
authority on a subject,
making a prediction
about the future of that
subject can really get
people's attention.
ACRBO 10
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Not only do you get a
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ACRBO 11
In business time is one commodity that you do not ever have enough of. There will always be enough projects, meetings, loose ends, appointments and more, but never enough time. How to make time for things that you never found time for before.
How to not stress out at the end of each day because you did not finish what you started.
Start Today “Time Is Precious”…www.TimeIsPrecious.info
ACRBO 12
Inside this article we are going to examine what
needs to be implemented to be successful
online. This system is really easy and one that
people don't bother about too much. By telling
you what to search for online, this is going to
be a smart way for you to master how to set up
a small online business.
How to Simplify Your Online
Marketing - A 3 Step Guide
1. Make the consumer the centre of your attention
In order to improve your brand it's a good idea to move away from metrics and
strategies that have no real impact on developing your online brand. Too many
brands make attempts to justify the money they spend on online marketing by
trying to apply some kind of statistical data. Things like click through rate (CTR),
view through or Facebook likes, whilst they look good, they are not wholly relevant
to building an online brand or reputation.
Before the days of online marketing, brands didn't worry about measuring the
impact of full page advertising spreads via the printed media by attributing the
success to statistics.
It's all too common nowadays for a business to focus on advertising that delivers
results in terms of numbers whilst losing sight of generating advertising that
stimulates the interests of consumers. In order for consumers to be attracted to a
brand by a unique online marketing campaign, they need choice, control and
relevance applied to their experience.
Give the audience what it wants by making online campaigns mysterious and
intriguing make the experience relevant to the website page encouraging visitors
to click, view and interact. Allow interaction with your website to be instigated by
your audience, give them the control in terms of how much they want to engage
with your site. As some marketing experts put it 'instead of real-time bidding
(RTB), how about applying real-time relevance'?
2. Remember, 'content is king'
Whilst flashy images, fancy videos and eye-catching
colours may 'WOW' the consumer, ultimately it's the
words on your website that sell. Indeed, writing
styles have had to adapt in order to meet the
demands of an online audience, however, content
still has a major impact on the 'decision-making
process.'
However, it's important to remember that content
needs to remain focused on where consumer
attention is focused. Don't dive into a full blown sales
pitch about how great your company is or make your
copy too pushy. Instead create copy that is suitable
for current media platforms such as mobile phones,
tablets and other forms of mobile media because
current consumer attention is focused on information
that they consume whilst on the move.
Bring your content to life through advertising
technology that gets your words and images
alongside an established brand, as this will enhance
the content experience and will make a lasting
impression upon consumers.
3. Above all, simplify the strategy
Rather than developing an online marketing strategy
for the mobile phone, a separate strategy for tablets
and another for the standard desktop, focus on one
specific platform, then revise that strategy to
correspond with other strategies. This will create
brand consistency and help to eliminate
overreaching by trying to do everything at once.
Brands are now able to respond directly to how
consumers interact with a whole host of devices. In
an age where consumers swipe, expand and share
adverts or interesting brand content, it's no longer
viable to revert back to traditional approaches
to online marketing.
Brands need to flaunt their assets through fresh, fun
and invigorating new concepts that capture the
imagination and leave lasting impressions that are
unique to devices, contexts and formats.
Don't dive
into a full
blown sales
pitch about
how great
your
company is
or make
your copy
too pushy.
ACRBO 14
ACRBO marketplace
PC Dice Contact: [email protected] A great gift for that tech you know. Or even better take them on site with you and amaze your customers.
Linux For The Rest Of Us
- Do you want to stay ahead of the computer curve so that you don't feel left in the dust?
- Do you want to expand your knowledge so that YOU are that technician who people go to for advice?
- Do you want to learn an operating system so powerful and fun you'll wonder how you lived without it?
Your Ad here Contact
[email protected] Let Us Know
> Want to see your ad here? Drop us an email.
5 WAYS TO USE YOUR WEBSITE TO GET
CLIENTS AND INCREASE YOUR INCOME
Your business website can't be successful
without a plan. Before you launch, you need to
have a clear and focused vision of what you want
visitors to do. This way, you can create a plan for
you and any service providers you hire to follow.
How do you develop a plan? You start with
setting goals.
Business website goals are statements about
what you want visitors to do, the experience you
want them to have and the accomplishments you
want to achieve. Just like you can't increase your
income without a goal, you can't build a
successful website without a goal in mind.
There's no one-size-fits-all approach to creating
a business website. Your goals are going to differ
based on the nature of your business, the type of
marketing you're doing and your overall business
goals.
It all comes down to asking one basic question -
what do you want your website to do for you?
Here are a five different common website goals that you can use in developing your own plan:
• You want to establish your expertise - Everyone "Googles" a company or service provider before they buy. What are your potential customers
finding when they are searching for your name or company? If your goal is to make a great impression with potential clients or contacts that you've
already made, you'll want to make sure that your site has a clear brand identity and displays that you are an expert at what you do - focus on the
specific problems you solve and how.
• You want to educate your audience - If your business involves something highly technical or not easily understood, you'll want to make sure there's
an educational component to your website. Consider adding helpful articles, resource guides, checklists and other assets to educate your potential
clients and build your credibility.
• You want to gather leads - If your main goal is to gather leads to nurture and sell to later on, you'll want to design your website so it is easy to
connect with each person who stops by. You can give away a free report or resource guide in exchange for your prospects' email address and name.
Then you'll want to set up an automated follow-up system to stay in touch and build the relationship.
• You want to sell products or services directly - Selling directly from your site, rather than having a consultation with a client, means that you'll need
an e-commerce platform with a shopping cart to make ordering easy. You'll want clear descriptions of your products or service packages. Put all of the
focus benefits and results your offerings create and you'll boost your sales potential.
• You want to build your social media followers - Creating more connections on social media can lead to more sales. If this is your goal for your
business - to gather lots of pre-qualified followers and build a relationship with them over time - you can use your website to encourage visitors to
clickthrough to Twitter, Facebook and LinkedIn.
Most business websites have one specific goal, but yours may have a combination of the above. Review your options, decide which goals are best for
your website and make any changes you need to in order to transform your website and increase your profits.
Creating more connections on social media can
lead to more sales.
ACRBO 16
What Do You Need For A Better
Facebook Future?
Facebook Ad Units
These days, Facebook Ad units have become a sure short solution to
success. Whether you are focusing on extensively targeting the audiences or
you want to have a great measurable metrics for your advertisements,
Facebook Ad units are a one-stop solution. There are different types of
Facebook ads available these days, but you need to understand which options
can work best for your products & services.
These are some of the most powerful Facebook ad units that are in trend,
these days.
• Page Ads: These ads are designed to drive fans to your Facebook
page. This unique option allows users to directly like a page from the
advertisement.
• Website Ads: These are like web advertisements that take you to
the advertiser's landing page or website, as you click it.
• Event Ads: These ads work great for promoting a sale, product,
trade show, webinar or even the company events. Event ads are
integrated with Facebook events and include an RSVP call to action,
which displays the event details when clicked.
• Video Ads: Video ads allow you to integrate videos in the
advertisement that can be played online, thus enabling the audience to
like the video and share their comments. This ultimately generates a
news-feed story for other people to see.
• Application Ads: This option facilitates Facebook application
developers to have more engagements for their application. They can
direct the audience to the advertisement, as soon as they click on it.
• Comment Ads: This is a latest feature designed by Leo Burnett.
Comment ads allow the advertisement to look like a conversation,
where companies can ask a question and even make a statement.
Whenever people respond to it, a news-feed is generated.
• Sponsored Stories: SS (Sponsored Stories) allows you to create a
social content into a marketing message. In this unique Facebook ad
unit, advertisers have to pay for making user interactions with their
brand.
Apart from these, there are Facebook House Ads also that are used to backfill
inventory with advertisements which promotes Facebook features. There is no
doubt about the fact that with the ever-increasing and changing marketing
needs, these ad units will also change over time. So, keep in track with us to
know about the latest social media marketing trends.
Being an entrepreneur, how would you define
Facebook? Is it just a social networking portal for you?
Well, if you have this perception, you are definitely
missing a big piece of cake in this competitive market.
Do you know why Facebook has become world's
largest social network? It appeals people of all ages, is
absolutely easy-to-use, offers variety of features for
communication, user-friendliness and the ease to
communicate in whatever language you want, unlike
other web applications. All these things make it
popular in the world of Social Media.
Why You Should Invest In Facebook?
If you notice, the user demographics of Facebook
have improved dramatically, thus making it absolutely
uncomplicated for marketers and advertisers. So,
there are plenty of reasons for you to consider
investing in Facebook. Let's see a few advantages of
having Facebook Business pages:
• Facebook is public. Having a Facebook
Business page will help you link it from your
website.
• Your Facebook page can appear in Google,
thus enhancing your website ranking on search
engines.
• This is a two-way communication channel
between you and your prospects and customers.
• You can administer and manage your
Facebook Business page all by yourself and
share it using the administrator feature,
whenever you want.
Comment ads allow the advertisement to look
like a conversation, where companies can ask a
question and even make a statement.
ACRBO 17
The Industry
Site: www.TechNibble.com
Who Is Technibble For?
Technibble is a free resource for Computer
Technicians and Computer Business Owners.
Technibble helps computer technicians with
information and how-to-articles published a few
times a week and has a strong community of
Computer Technicians to help one another.
Technibble helps you by covering topics such as:
- How to start a Computer Business
- Advertising, how to get clients and keep them
- Business and legal issues
- Streamline your computer repair work
- Technician related product reviews and discounts
- New opportunities to look out for
- Stories from “the trenches” from your fellow
Computer Techs
Technibble also has a large database of Computer
Repair tools and adds a new on to its database
every week.
Be sure to check out the Archives, Computer
Repair Tools section and the Computer
Technician forum. .
www.Technibble.com
Site: www.TheForceField.net
What is The Force Field?
The Force Field is the name of a podcast for IT Service Professionals, IT consultants, VARs, computer shops and anyone else in the technology field, particularly those who offer products and services to end users.
The half hour show is produced by Savoia Media and hosted by Rick Savoia, an IT Service Professional who is also a veteran in the broadcast industry.
Have a favorite
show or site that
you would like to
see here? If so drop
us a line and we will
check it out and see
what we can do.
Dennis Drew [email protected] Now available for Android and iPhones
Put simply, an app makes things easier; they make accessing information quicker and more
convenient for the user. The app market caters for everyone, apps can help customers find you,
find out more about your business and interact with you. Businesses are now putting faith in
apps to generate revenue, raise brand awareness and increase user engagement. I compare it
to the internet came about and people were wondering “Do I really need a website?”. The same
can be asked of apps, and to me the answer is yes. If it’s affordable and doable why not
implement it into your business.
Pricing is: $50 for just the Android app, $125 for the iPhone version, or $150 for both
(Prices reflect ACRBO membership discount)
Contact Dennis Drew [email protected] for more information
Business App for Your Business
WHAT THE BUDDING ENTREPRENEUR
SHOULD DO TO ENSURE SUCCESS
A question often asked by the budding entrepreneur is,
"How can I reach millions of targeted customers?"
Of course, advertising wisely is the answer. But how can
this be achieved with little or no capital? The usual 'Newbie'
to marketing is not usually someone who has millions to
spend on advertising!
Now one of the biggest problems for the 'Newbie' to internet
advertising is the vexed question of designing an advert. If
you get this wrong all the efforts you put into building,
marketing and otherwise trying to spread the word about
your business will be wasted. However, if you get it right,
then you could be well on your way to internet success. The
margins are that fine!
To help you get your advertising right there are two
important questions to keep in mind: 'What is my target
market?' and 'How do I reach them?'
Your target market is composed of all those people who
want to buy what you have on offer. But how do you find
them and when you have found them how do you let them
know that you have what they want? Many new enterprises
have floundered in their infancy because these questions
have been either overlooked completely or only given scant
thought. However, if you can answer these questions
successfully, then your internet marketing career will
definitely lift off.
Once you are up and running successfully, you might think
it's time to relax a little bit and enjoy the fruits of your
labours so far.
Wrong!
Now is the time to push on and 'tweak' your advertising
campaigns to squeeze the maximum result out of each and
every one of them. You keep testing and refining until every
last drop of profit is funneled into your bank account! The
process of improving your results is something that you
should always be working on. Relax too much and your
business will start to go down the proverbial drain.
Perseverance is the name of the game for you now. There
will be plenty of time to relax once your business is truly up
and running on autopilot. But you have to work hard to put
all that in place so that you will have many years of
success.
However, the very beginning of your internet career is so
vitally important. So many people start out by making
exactly the same mistakes when advertising on the internet
(or anywhere else for that matter). You must learn how to
avoid these mistakes so that your business will start to
prosper from the very beginning.
The process of improving
your results is something
that you should always be
working on.
ACRBO 21
Develop a plan for yourself. This gives you focus and helps you avoid
making mistakes that generally come from "going with the flow." By
setting deadlines you are more likely to make your goals and make the
business work for you. Stay focused and success will come.
Now that you have brushed up on the best and brightest of the marketing
tips, look for new and exciting ways to apply that knowledge to your own
plan.
Building your network will include using:
Newsletters
Chamber of Commerce
Networking Groups
Forums (maybe there are even some in your community)
Network Marketing:
How To Use It To
Make Money
When using techniques to generate leads,
focus on one technique at a time. Social media,
blogs, video marketing, and article marketing
are all great ways to build contacts, but if you
try to do everything at once you'll end up
overwhelmed. Focus on a single aspect, make it
successful, then move on to another.
Make it a family thing. Your closest network
remains your family. Talk to them about what
you do, and what you are trying to accomplish.
Ask them to help you broadcast your update by
re-posting them on social networking websites.
Do not force your family to help you, but make
them understand this is an important source of
income for you.
In today's society, it is important to multi-task
when you can. Everyone is increasingly more
busy, and it can be hard to attend to the things
you need to. When it comes to network
marketing, find ways to multi-task. Perhaps you
can listen to books on tape about network
marketing while you are driving.
A thorough knowledge of your field is needed
for marketing success. Be ready to answer
every possible question. Remember that having
to admit your ignorance can hurt - even cripple
- a potential sale.
When it comes to overcoming obstacles with
network marketing, you need to stick with it and
not be discouraged. You will find the biggest
discouraging thing is the time you might have
to put into it and not see instant results, but if
you continue to work on it you will see results.
Do not just try to sell your services;
spend time to learn everything you
can about them.
ACRBO 22
Social Media and Its Role in Internet
Marketing Strategies in the Future
Social Media marketing is the latest and the most innovative
internet marketing tool available for online businesses. The
term reflects sharing of relevant information and opinions
through social networking portals. The objective of this form
of passive online marketing is to build communities and
groups, keen on interacting and sharing information that is
of common interest.
Currently, the most popular social networking sites are
Facebook, Twitter, LinkedIn, and YouTube. Google+ is fast
making major inroads into the Social Media arena with its
innovative marketing strategies and creative tools. It is
generally perceived as the space of the younger generation,
but online businesses have smelt the opportunity to use the
extreme popularity of these portals to their own advantage
in what is seen as the most complex and creative form of
internet marketing.
The platform is no longer the domain for friends to stay
connected and share views in real time. It has a critical role
to play in the marketing plans of major organizations. Social
Media marketing is used to engage with other media tools to
generate greater exposure for the company and create
better opportunity for sales.
No more are people just logging into Facebook or the other
social media platforms and just putting a post out here like
“going to work today” or “going out tonight”…
In today’s society you have to be more creative and utilize
these resources to their full potential.
You should be posting things like;
10% discount today only on all service calls!
Call today for a free diagnostic
Contact us today for a no obligation network security audit
As you can see there are many different things you can put, just
make sure you are being creative and unique.
The rampaging growth of the sector and its
growing popularity shows that this media is
going to be the prime focus area of online
businesses for many years to come.
Professionals specializing in online marketing,
especially on social networking sites, can look
forward to a deluge of exciting job
opportunities.
The bottom line is that business owners with
high creative talent in Social Media marketing
will see results overtime.
The rampaging growth of the sector and its
growing popularity shows that this media is
going to be the prime focus area of online
businesses for many years to come.
ACRBO 25
