acrbo mar magazine 2013
DESCRIPTION
Association of Computer Repair Business Owners MagazineTRANSCRIPT
The Owen Lea Foundation….
Let’s Make A Difference!
Association of Computer Repair
Business Owners…Now over
3,900 members!
ACRBO MAG
WHAT’S INSIDE Computers, Networking, Websites, Advertising, Marketing & Sales
ISSUE 015 | Mar 2013
Success is not final, failure is not
fatal: it is the courage to continue
that counts….Winston Churchill
A New Upsell Opportunity
Tactics Every Business Should Implement
Define Social Marketing
Small Business
What To Do About Java
Small Business Marketing
Avoid This 4 Letter Word
Reputation Changer
7
9
14
16
20
23
24
28
Association of Computer Repair Business Owners
CONTENTS
Contribute
ACRBO
Are you a writer? Do you enjoy writing down your
experiences?
Would you like to be able to contribute each
month regarding your business model and give tips
to other business owners?
If so feel free to contribute to the magazine. Credit
is given to all writers in the form of links to your
website or any other way you would like.
Share your experiences!
Editor’s Note Welcome to the latest edition of the
Association Magazine. I'd like to welcome
our new contributors this month.
We look forward to bringing you more articles this coming year that can help you grow your business. Lastly I’d like to congratulate you for investing your time to educate yourself by reading this magazine. We are proud to be able to help all our readers, and look forward to serving you for many years to come.
Dan ACRBO Keep your valuable feedback coming. I try to reply to every email, I appreciate your input as it helps to make the ACRBO magazine possible. Write to me at: [email protected]
ACRBO Magazine Fredericksburg Virginia
Advertising enquires: Send an email to [email protected]
Contribute articles: If you would like to be a contributing author for the magazine then send an email to [email protected] and let us know what you would like to write about. Copyright 2012 ACRBO. All rights reserved. Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the publisher
ACRBO Magazine
Director: ACRBO [email protected]
Contributors Various experts in their fields
The instructions and advice in the
Magazine is for entertainment purposes only. The creators, producers,
contributors and distributors of the ACRBO Mag disclaim any liability for
loss or lack of results from following the advice expressed herein
Finders Fee
I typically have businesses
contact me for support but I
do not provide support for
businesses I only do
residential clients. If I refer
them to another business
should I get a fee?
Absolutely…But, you need to
establish yourself with this
other company ahead of time
not the day the referral comes
in. Get it setup ahead of time
so you know that you are
going to get a fee and
determine what that fee is
going to be in advance.
Dan
ACRBO
Subcontracting
I am looking at
subcontracting to places like
OnForce and others. Is it
worth my time?
Well it really depends on how
busy you are. If you are busy
then I don’t see it being
beneficial to you. If you have
slow period then I can see it
filling in gaps. I personally
feel that time would be put to
better use marketing yourself
and your business vice doing
sub work.
Dan
ACRBO
TO
P E
MA
ILS
TO
P E
MA
ILS
ACRBO inbox
Have a question? If so email it do
[email protected] and we will be glad to
answer it.
It can be business related pertaiing to
marketing, setting up your business, growth of
your business or anything you can think of.
With 2012 ending the Association has shown that
A New Upsell Opportunity
dMaintenance
As business owners, we put a lot of effort into
growing our customer base. As important as this
is, we often overlook the simple services and
products we can provide our existing customers in
order to generate more income.
Anti-virus software is a common upsell, and given
the right vendor and volume it can be a very
profitable revenue stream. Unfortunately, a lot of
businesses stop there. There are many products
and services we can resell to generate more
income, some more profitable than others, but all
increase our bottom line. There are many choices
such as uninterruptable power supplies, wireless
devices to cut the cord, external hard drive
enclosures, tune-up services, even configuration
of 3rd party DNS servers for extra protection from
malware. Hopefully we are all familiar with these
common upsells, but I would like to introduce a
new potential revenue stream.
dMaintenance is an inexpensive, white label, fully
automated maintenance application which can be
branded with any company name and logo and
resold. Originally designed as an automated
maintenance application for network
administrators to push out a scheduled
maintenance routine to workstations, it also
serves as the perfect stand-alone maintenance
application for home and small business users.
The feature set within dMaintenance is massive,
including reporting and email capabilities, and it
optionally has the ability to work with (and control)
3rd party applications of your choice, with
preconfigured functionality for apps like CCleaner,
Defraggler, and PatchMyPC and some Nirsoft
reporting apps.
Believe me, our customers ARE looking for PC
maintenance applications. We frequently see
‘maintenance’ software on our customer’s PCs;
some are legitimate while others are more like
snake oil. Many of our customers purchase these
apps (legitimate or otherwise) from other
companies – there are plenty these of companies
out there selling maintenance applications. Why
aren’t we doing the same?
As business owners we can benefit greatly
because unlike reselling products with per-PC
licenses such as anti-virus software, or having
monthly fees associated with managed services
platforms, dMaintenance is a one-time purchase.
Once the initial investment is recouped, there is
no additional overhead on future sales; every
additional sale is pure profit. It may be resold
as a one-time deal or as part of a packaged
maintenance bundle with other products and/or
services; and we set the rates. We can choose an
inexpensive model so it practically sells itself to
every single customer, or we can price it
competitively with similar products and make up
the overhead in just a few sales. With an optional
and inexpensive dCloud account from Foolish IT,
which adds subscription based functionality, we
can even resell it to our clients as part of a
monthly or annual subscription based service.
Our customers benefit by purchasing software
from people they trust, with no risk involved.
Often the search for a miracle maintenance
application is why our customers get malware and
virus infections, so by providing the application for
ours customer we help secure them against future
threats by removing their need to seek out
alternatives.
To learn more, visit
http://www.foolishit.com/?ap_id=acrbo, click on
the dMaintenance link, and explore a new way to
generate more revenue from your existing
customer base!
This month’s winner will receive the
eBook “Computer Repair Business
Lessons Learned”.
We will randomly choose a winner and e-
mail the winner.
Just send an email to [email protected]
and in the Subject line put: WinBook
Last Month’s winner is Ken Pennington
of Ken’s PC Repair
ACRBO 8
ACRBO 9
3 EFFECTIVE
TACTICS EVERY
BUSINESS SHOULD
IMPLEMENT Do you remember your first day as a business owner? You were probably just like the rest of us... pretty darned happy and a bit on the proud side. Yeah, back then we thought we could conquer the world. Now we're too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world... unless it's to learn a few tips from successful owners.
1. Create a Special Offer
A special offer is exactly that... an offer that is special. Normally, customers would not be able to purchase this product or combination of products, and once the products are gone... sorry!
You don't have to go out and order a bunch of new products to put together a special offer. It doesn’t take a whole lot... just use what you've got. Grab a few items that are related, group them together, discount the price, and your customers will be excited to be getting a good deal. Think about it from your standpoint... you've sold three or four items rather than one. Yeah, combination offers are winning deals for everyone! Could be as simple as a computer tune-up WITH a year of virus software included.
2. Address the Small Customer Groups
Niche markets are everywhere, right under your nose! Within the customer audience that you serve right now are groups of people who share common traits. Think about it... maybe you have a group who speaks Spanish, a group of teens, and a group of middle class family men and women.
Evaluate these classes of people, and discover the unique needs and desires they share. That will set you up to customize your advertising campaign directly to them. It’s not hard to take your current ads, and make a few changes to adjust to the niches. They’ll be impressed that you understand THEM, and the increase in your profits will be the best thanks you can get.
3. Set Up a Winning Referral Program
Successful owners develop the ability to turn their customers into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.
Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you - whether it's a discount, special gift item, or a simple thank you card - and watch the referrals spiral!
You can get two birds with one stone by implementing customer surveys. A few quick questions about what the customer does and doesn't like about your product, followed by a request for the names and addresses of friends and family who would benefit from the product, and you're all set to go with the contact information of a prospective customer!
ACRBO Deals
View and control remote
PCs from anywhere
without preinstalled
software. Full featured,
up to 10 concurrent
sessions, branded with
your company logo.
Subscription or one-
time prurchase. Easy
for your customers.
Powerful for your
business
Free Trial:
www.instanthousecall.com/free-trial
More Information:
www.instanthousecall.com
Contact: 1-888-838-4050/
Have a story
to share with
others about
your computer
business that
might help
them in the
future. Submit
it and we will
publish it in
next month’s
issues right in
this location.
Send to
ACRBO 11
In business time is one commodity that you do not ever have enough of. There will always be enough projects, meetings, loose ends, appointments and more, but never enough time. How to make time for things that you never found time for before.
How to not stress out at the end of each day because you did not finish what you started.
Start Today “Time Is Precious”…www.TimeIsPrecious.info
ACRBO 12
Inside this article we are going to examine what
needs to be implemented to be successful
online. This system is really easy and one that
people don't bother about too much. By telling
you what to search for online, this is going to
be a smart way for you to master how to set up
a small online business.
ACRBO 14
Define Social
Marketing- Old Wine
Generally, social marketing can be defined as a new concept (not so new though) to market or promote an endeavor using the internet and the web2.0 based tools. Started with this small approach, social marketing has now gained a new level as many people across the world are joining the worldwide business chain with several new ideas and strategies. The purpose of social marketing is to provide fast and quality service using the World Wide Web. All the enterprises of online business market are aiming to be part of global economy and take their business to next level with the help of social media marketing. In essence, social marketing is the key word to get a worldwide platform and succeed in business. Apart from this brief definition social marketing has different other wings that needs a proper co-ordination for proper marketing.
Social media sites were basically created an online network of people who wanted to communicate with each other and stay in touch. Business owners and corporate houses used the social media tools for marketing their businesses, services or products. Just from its beginning, social marketing has succeeded to create a difference in the world of business. Businesses houses that made careful and strategic use of social media sites created a revolution in the marketing world but at the same time careless and casual dealing spelled doom for many businesses.
If you are a newcomer to the world of social media marketing then you need not worry a lot about the results of your efforts because there are thousands of online resources from where you would be able to learn some vital tips and tricks to crack the social networking or social marketing nut. Online reviews, e-books available on "social marketing" would provide you with a comprehensive picture of social media marketing world. The pros and cons of this business and survival strategies are also discussed thoroughly in these books, journals or articles. Here, in this blog we will discuss the two most potential social media - Facebook and Twitter and strategies that would get surprising fast results from.
Facebook:
Let's start with Facebook that has been ranked as the second most popular (Google is still number 1) social media site for its popularity. With the introduction of Facebook, social marketing has taken a new turn and the generation now defines social marketing in a single word, which is Facebook.
Business owners are making the most out of Facebook and taking the opportunity to measure their performance from both positive and negative comments on their products and services. Using Facebook, clients can research on the needs and demands of customers, which changes frequently. At the same time one can provide updates on the upcoming services or products fan pages to keep the visitors engaged. Spending a few extra dollars on Facebook and let visitor's know about your company directly from Facebook.
Twitter:
As a social media site, Twitter has been ranked tenth and is being used widely to deliver short messaincredible speed. A short message of 140 characters reaches the inbox of your consumers in a minute and the tweets will spread to the mass in an explosive manner. There is no other cost-effective and timesaving marketing idea than tweeting about a
Twitter has more preference among the busy users who prefer to get product updates just right to the point. The most important fact about twitter is that it always contains relevant messages, so the customers will read them thoroughly, instead of justhem.
Now, it depends on your business and th
Facebook:
Let's start with Facebook that has been ranked as the second most popular (Google is still number 1) social media site for its popularity. With the introduction of Facebook, social marketing has taken a new turn and the generation now defines social marketing in a single word, which is Facebook.
Business owners are making the most out of Facebook and taking the opportunity to measure their performance from both positive and negative comments on their products and services. Using Facebook, clients can research on the needs and demands of customers, which changes frequently. At the same time one can provide updates on the upcoming services or products fan pages to keep the visitors engaged. Spending a few extra dollars on Facebook and let visitor's know about your company directly from Facebook.
Twitter:
As a social media site, Twitter has been ranked tenth and is being used widely to deliver short messages at incredible speed. A short message of 140 characters reaches the inbox of your consumers in a minute and the tweets will spread to the mass in an explosive manner. There is no other cost-effective and time-saving marketing idea than tweeting about a product.
Twitter has more preference among the busy users who prefer to get product updates just right to the point. The most important fact about twitter is that it always contains relevant messages, so the customers will read them thoroughly, instead of just ignoring them.
Now, it depends on your business and the product when you get down to choosing between Facebook and Twitter - choose the one that suits your business needs perfectly.
ACRBO marketplace
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- Do you want to stay ahead of the computer curve so that you don't feel left in the dust?
- Do you want to expand your knowledge so that YOU are that technician who people go to for advice?
- Do you want to learn an operating system so powerful and fun you'll wonder how you lived without it?
Your Ad here Contact
[email protected] Let Us Know
> Want to see your ad here? Drop us an email.
Owning and running your own small business
Owning and running your own small business is a great thing to do, but it is not always easy. If you want to have success with your small business, there are some ways to do it, though. Here are some small business tips to maximize your profits and minimize your headache, even early on with the business.
The first of the small business tips that you need to remember is that in the early time of the business, you want to keep your profits as high as possible. This is not always an easy thing to do because often, especially when your business has first opened, your customers are pretty low, and therefore your money is pretty low. In order to make this happen, keep your spending as low as you can. Avoid buying anything that is unnecessary in order to keep all the money that you can.
Another of the great small business tips that you can use is about advertising. If you want to get customers, which are necessary for the success of many businesses, you will have to advertise in order to get them. Advertising is something that you should always make room for in your budget. Of course, finding the most affordable methods of advertising early on will make quite a bit of difference. It may take more work, though.
If you want to start your own small business, the market for a business is something you should consider. If there is no market for your business, you will not have any success with it. So, make sure that the people in your area will want to purchase the products or services that you will offer them. This is a very important part of having any sort of success with a business - possibly the most important in some cases, because it can often determine the success or failure of a business.
Another of the great business tips that you can use is to always take advantage of the Internet. Even if your business is not one that would benefit in any way from a website, it is a great idea to advertise on the Internet. This can greatly expand your ability to get customers. And what's even better - Internet advertising is far more affordable than many local newspapers. This is advantageous for additional advertising at a great price, which is especially great for young businesses that don't have a lot of money to spend on advertising.
If you have a successful small business,
then you will experience all of the great
advantages of it. But, you have to have
a successful small business in order for
that to happen. These small business
tips will help you make your business
more successful so that you will actually
make money. Keep all of these in mind
when you buy a business or when you
start one of your own. They will be
helpful in both cases to get your
business established and help you
actually make money.
The Industry
Site: www.TechNibble.com
Who Is Technibble For?
Technibble is a free resource for Computer Technicians and Computer Business Owners.
Technibble helps computer technicians with information and how-to-articles published a few times
a week and has a strong community of Computer Technicians to help one another.
Technibble helps you by covering topics such as:
- How to start a Computer Business
- Advertising, how to get clients and keep them
- Business and legal issues
- Streamline your computer repair work
- Technician related product reviews and discounts
- New opportunities to look out for
- Stories from “the trenches” from your fellow Computer Techs
Technibble also has a large database of Computer Repair tools and adds a new on to its database
every week.
Be sure to check out the Archives, Computer Repair Tools section and the Computer
Technician forum. .
www.Technibble.com
ACRBO 20
In recent months the programming language Java has been
in the news a lot, mostly because of its association with
virus infections. By most reliable accounts, over one-half of
all recent malware infections have been accomplished by
exploiting vulnerabilities in Java.
Java was first released by Sun Microsystems in 1995, which
was subsequently acquired by database software company
Oracle. According to the Oracle web site, “Java runs on
more than 850 million personal computers worldwide, and
on billions of devices worldwide, including mobile and TV
devices.
Contrary to a widely-held belief, Apple computers are not
immune to virus infection. In fact, the most widespread
infection of Macs to date involved 670,000 infected
computers that unwittingly became members of a botnet
known as Flashback.
The Flashback virus was actually a Trojan Horse, installed
as a “drive-by download,” without the user’s knowledge or
permission. The virus accomplished this objective by taking
advantage of known security holes in Java, adjusting its
behavior as necessary to fit the environment of the target
computer.
These vulnerabilities are commonly exploited on Windows-
based PCs, and many IT professionals question whether
Java will ever be secure enough to be trusted on the
average user’s computer. As much as Oracle tries to find
and patch all the holes in Java, the bad guys keep finding
more of them.
Further complicating the issue is the fact that some
applications are incompatible with Java 7 altogether and still
require the older Java Version 6. Oracle has continued to
update Java 6 as well as Java 7, with the latest update
being Java 6 Update 41. But they have announced that
there will be no new public updates of Java 6 after
February, 2013.
So, what should you and your users do about Java? You
will hear various opinions on the subject. The right answer,
of course, is “it depends.”
The unfortunate reality is that many programs, devices, and
web sites use Java in one form or another. While some
experts recommend removing Java from your computers
altogether, that approach may not be practical in some
cases. But a reasonable first step might be to uninstall Java
from your computer and see whether you lose any
functionality.
.
Do all of the programs you normally use continue to run
normally without Java installed? If so, that’s a promising
sign. What about web sites? Any of your favorites quit
working when Java isn’t there? Here’s a hint –
GoToWebinar won’t work without Java. And there are many
others.
One of the improvements in the recent Java updates is a
wider range of options related to security. There is now a
Security tab in the Java dashboard, with a slider that allows
you to select a Security Level from Low to Very High. The
default setting is High (recommended), and an Advanced
option gives you more granularity in the detailed settings.
There is also an option to “Enable Java content in the
browser,” with a check-mark in that box by default.
Deselecting that option will greatly improve the security of
that computer, albeit at the risk of breaking some web
pages. But this is a prudent step for you to take if possible.
Another new option allows you to specify how often to have
Java check for updates. The default was originally once per
month and has since been increased to once per week. But
now you can set it to check for updates every day if you like.
Considering how frequently new exploits are discovered,
you may want to set all of your computers to check for Java
updates daily. The increased overhead is minimal, and the
potential for keeping the computer secure against Java-
based attacks is significant.
It’s important to note that there is no option to install Java
updates automatically, only to notify the user that a new
version is available. So be sure your users know to look in
the System Tray on a regular basis and allow a Java update
to install any time it is offered.
Keeping Java up to date is every bit as important to security
as a serious, commercial-grade (not free, in other words)
anti-virus program and Windows Updates. Disabling or
removing it altogether is a more secure solution, but one
that may not be practical for many users.
What To Do About Java?
Copyright 2013 by Ken Dwight, “The Virus Doctor™,” Houston, Texas. All rights reserved. Ken is a Computer Consultant, Speaker, and Trainer, and creator of the Virus Remediation Training workshop for computer support technicians. For reprint rights, information about upcoming workshops, or to inquire about booking Ken for your next Conference, Convention, or Company Meeting, contact us at www.thevirusdoc.com or phone (281) 537-0252.
Spend on Publicity – As I mentioned before,
publicity is free and offers your business a
great chance to get local recognition. But it
won’t work without well-crafted news releases.
So don’t be afraid to spend a few bucks to get
a writer working for you on a freelance basis if
you need that support to generate news
releases and spot story ideas.
NEGOTIATE AD PRICE – Buying ads is a bit
like buying a used car. The price really isn’t
the price. It’s the starting point. So be sure to
negotiate on the asking price for the ad.
SMALL BUSINESS
MARKETING:
SAVING MONEY
ON
ADVERTISEMENT
Every form of advertising has an element of
waste. As soon as you buy the ad, there’s a
certain percentage of people that will see your
message but simply will not care. As I leaf
through the newspaper and spot an ad for a new
car, I don’t really look at it since I’m not currently
in the market for a new car. That advertising
money is gone up front. As soon as you buy the
ad, you can almost hear some of the money
being blown out the window.
So for all that you probably hear about targeting
your advertising and marketing efforts, what you
really need to know is which advertising
opportunities have the least waste.
STAY LOCAL – Before you go and place an ad in
the newspaper or on radio, ask yourself: Who
will hear or see this ad? If you service a relatively
small area, don’t buy ads on a radio station that
reaches far beyond the area in which you do
business (your “trade area”.) Same goes for the
newspaper. You are paying for coverage that you
are not interested in. Buy local ads that local
customers will be exposed to.
Don’t be afraid to spend a
few bucks to get a writer
working for you on a
freelance basis if you need
that support to generate
news releases and spot
story ideas.
ACRBO 24
AVOID THIS 4-LETTER WORD
So what is spam? According to Wikipedia, Spam is the use of
electronic messaging systems to send unsolicited bulk
messages, especially advertising, indiscriminately. However,
reality is that spam is anything the reader thinks it is.
Maybe you've sent out an ezine and it's been marked as spam
and you want to yell, "I'm not a spammer! I didn't spam you!
You signed up to receive this information!" Do you know that
feeling?
There are some common reasons people report emails as
spam.
• Length of time between emails. If you haven't sent to
your list in several months, chances are they've
forgotten who you are.
• Change in sender. Did you change your email address
or have emails coming from a different address? They
don't recognize you.
• Content is not what they expected. Set clear
expectations of what they're signing up for and what
they will receive. In my instance, I have a Virtual
Assistant company. My ezine includes business tips for
entrepreneurs. I also co-founded a non-profit that does
equine assisted therapy. If I started emailing my
entrepreneurs about the therapy, they might not be too
happy!
• Recipient didn't ask for email. If you've purchased a list,
then the recipient definitely did not ask to receive emails
from you. Make sure you're only emailing to people who
WANT to hear from you.
Along with the above tips, there are a few more things you can
do to alleviate the possibility of someone reporting you as
spam.
• Use double opt-ins. When someone signs up, have them to confirm
their email address.
• Set expectations. If someone is signing up for a monthly ezine, and
you decide you want to do weekly tips, ask the subscriber to opt into
that list. Don't just assume because they signed up for the monthly
ezine that they want to receive weekly tips.
• Make sure your email looks reputable.
• Don't try to hide your unsubscribe link. Make it visible so someone
can easily unsubscribe rather than report you as spam through their
ISP.
• Brand your subject line. Be sure to include your company name or
initials or your ezine title in the subject line so people know what
they're opening. For example, this week's subject line of my ezine
was "[GCOS] Avoid this 4-letter word".
• Avoid known spam triggers. When creating your content, be sure
your content and formatting do not trigger the spam filters. For
instance, if your picture ratio outweighs your word ratio, it could
trigger the spam filters. And of course, we know certain words will do
that, which I won't include here!!
• Check your spam rating. Several email marketing providers offer a
spam score before you send your email. Make sure you're within the
limits and make changes to reduce your spam score.
While there's no set and sound rule to avoid being reported as spam,
following these tips will lessen those chances! What things do you do to
avoid the spam trap?
Several email marketing
providers offer a spam score
before you send your email.
Make sure you're within the
limits and make changes to
reduce your spam score.
ACRBO 26
HAVE SOMETHING
TO SAY?
THIS CAN BE YOUR
SPOT EACH AND
EVERY MONTH IN
THE MAGAZINE
INTERESTED?
CONTACT US
ACRBO 28
Reputation Changer - When Is It
Time to Call A Reputation Defender? Keeping your name positive, protected and well managed
online is not an easy task. To protect their name, a lot of
people opt for online reputation management firms.
However, a lot of other steps exist to take matters into
your very own hands. Here are some of the best
strategies in protecting your reputation. Follow these
reputation changer steps to begin making positive
changes in your online reputation now.
Get your brand name under control. Your competitors
would love to squat onto sites that haven't been
registered. Even more so, they might create defamatory or
fake accounts making use of your actual name. A lot of
new laws that protect against these practices are
beginning to emerge, but making the changes frequently
takes a long time and is also a very daunting process.
Make it a point to fully
comprehend and manage your
social media privacy. You have to
know how to remove negative
reviews, feedback, comments, etc.
The best thing you could do is to get your brand name
under control across multiple sites by registering your
name and related information across various websites.
This may include social networking sites, other websites
and more. You must be aware about which social media
sites are frequently used and are also currently hot.
Use your social media connections. Plenty of companies
out there today do not completely understand social
media. Direct interaction beyond promotional posts is
how social media defines itself. Utilize these sites as
mediums to interact directly with your customers.
Resolve a potentially negative scenario directly and
professionally, if there are any. Doing so will add real
value to both your name and brand.
Monitor your privacy online. Promoting, discussing and boosting your
brand's image are what a social media site is great for. But do you have
any idea about how privacy works in sharing for sites such as these?
Managing your privacy online has earned somewhat of a bad name in
the recent years. However, the good news is that it's only served to help
people, businesses as well as organizations protect their privacy even
more. Make it a point to fully comprehend and manage your social
media privacy. You have to know how to remove negative reviews,
feedback, comments, etc. A preventive measure such as this one grows
increasingly more important each day.
Be aware of any changes, new posts, etc. Do you realize that social
media isn't actually a "once and you are done" phenomenon? Neglected
or under-posted accounts could prove extremely dangerous for your
image. You need to be absolutely active in interacting, posting and
responding to your customers, but you also need to be aware of new
posts, responses as well as other various information.
A targeted reputation management account, in the end, can accomplish
all of these for you and more. However, that doesn't necessarily mean
you are actually off the hook in taking the important reputation
defender steps outlined above. You may need to find a reputation
management specialist that will help you place control back into the
palm of your hands.
