bpn 2018 media kit 2018-01-05آ  bpn integrated media reach butane-propane news (bpn) delivers your...

February 2015 BUTANE-PROPANE NEWS

BPN

Pumping Up Ag Sales

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July 2015 BUTANE-PROPANE NEWS

BPN

Summertime: Safety Season

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May 2015 BUTANE-PROPANE NEWS

Propane Forklift Outlook

Propane Forklift Outlook

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BUTANE-PROPANE NEWS

BPN 2018Media Kit The propane industry’s leading source for

news and information since 1939

The Propane Industry’s Trusted Advisor

As the oldest and most trusted publication in the propane industry, Butane Propane News (BPN) celebrates nearly 80 years as the propane industry’s leading source for news and information among propane industry professionals. Look to BPN for exclusive feature articles, analysis, and extensive coverage of all aspects of the propane industry including residential, commercial, agricultural, legal, regulatory, safety, autogas, and more.

Today, BPN is read by more than 45,300 industry professionals each month, with 91% reporting BPN as their primary source for comprehensive propane-related coverage, pertinent indus- try news, and key information vital to their businesses. Year after year, BPN consistently delivers the strongest readership among competing publications according to third-party surveys and reputable BPA Worldwide circulation data. BPN values its readers as industry partners and continually seeks ways to provide new information and services to increase our partners’ opportunities for success. One example is BPN’s Gallon Grower$ initiative that showcases new products, trends, and emerging technologies to increase gallons delivered.

BPN is also trusted by you, our valued advertising partner, to provide media solutions in the propane marketplace, to connect your business with future customers, and put your company at a competitive advantage. Advertisers depend on BPN to deliver the largest audience of owners, decision-makers, and professionals in the multibillion-dollar propane industry whether in print, digital, or social media platforms. Thank you for your partnership. We look forward to working with you in 2018.

Sincerely,

Natalie Peal Publisher

Dear Valued Partner,

BPN’s Weekly Propane Newsletter — A Trusted Resource That Delivers More ROI. BPN’s Weekly Propane Newsletter is a comprehensive source for coverage of posted and spot propane prices from virtually all major terminals and refineries across the U.S. The Weekly Propane Newsletter, with its center spread of hundreds of pricing updates, is delivered directly to the “inbox” of subscribers each week, or twice weekly with a Premium Subscrip- tion. This valuable investment pays for itself time and again — one single pricing update, news tip, or commentary can easily boost revenue!

Each week subscribers receive exclusive market analysis, insightful commentary from leading industry experts, plus items of interest not found elsewhere.

The Weekly Propane Newsletter is recognized as a valued and reputable source for third-party pricing and audit documenta- tion among companies with indexed-pricing programs.

Propane In America: The First 100 Years 1912-2012. The extraordinary first century of the propane industry is chronicled in Propane in America: The First 100 Years 1912- 2012, published by BPN. This attractive coffee table book includes historical photographs and highlights of propane’s discovery at the turn of the 20th cen- tury, its initial use as a fuel for lighting, and its evolution to a global source of clean energy for homes, businesses, and as engine fuel. A “must-have” for all industry professionals, hardback and quality paperback copies are available at BPNews.com.

BPN MAGAZINE AUDIENCE

Butane-Propane News (BPN) magazine has been the propane industry’s leading source for in-depth news and information since 1939. The first publication dedicated solely to the propane in- dustry, BPN offers its advertisers the largest number of print subscribers in the propane in- dustry. This means more pass-along readership—and more bonus copy distribution at industry-related events—to height- en the impact of

your ad. The majority of propane professionals, 91%, report turning to BPN as their primary source for industry news2. Advertisers consistently reach the

largest audience of propane industry professionals, 77% of whom are owners and decision makers, as reported by Signet Research. Align your advertising message with professionals in the multibillion-dollar propane industry who regularly turn to BPN each month for the in- dustry information they trust and need.

OUR READERS

12,584 BPN magazine subscribers1

45,302 Total monthly BPN readership2

More Propane Decision-Makers Turn to BPN Magazine

1. BPA Worldwide Circulation Audit, June 2017 2. Signet Research, AdProbe Study June 2017 3. Signet Research, AdProbe Study June 2017 BPN Decision-Makers: Owner, Executive, General Manager 4. Signet Research, AdProbe Study June 2017 BPN Propane Professionals: Supervisor, Buyer/Purchasing Agent, Safety Officer, Autogas Service, Engineer

91% Report BPN as their primary source for industry news2

More decision-makers read BPN magazine 77%

Owners & decision-makers3

23% Propane industry professionals4

80% of readers take action2 as a result of seeing an ad in BPN

Print Advertising Still Works Research tells us: • Reading on paper is slower and deeper • Paper-based reading results in more focused attention • Paper readers comprehend and remember more • Reading on paper is multisensory • Print advertising makes products more desirable

77%

23%

BPN INTEGRATED MEDIA REACH

Butane-Propane News (BPN) delivers your adver- tising message to the most influential and engaged propane professionals in the industry. With more cutting-edge content and information for the propane industry than any other

media outlet, BPN’s integrated media platform allows advertis- ers to reach the largest audience of decision- makers in the propane community and gives advertisers more value than ever before.

TOTAL REACH

12,584 Qualified BPN magazine subscribers1

45,300+ Total Monthly BPN Readership2

98,084 BPNews.com Page Views3

32,694 BPNews.com Unique Visitors4

11,100+ Opt-In Email Subscribers5

Reach Your Target Audience With BPN’s Integrated Media Platform

1. June 2017 BPA Worldwide Circulation Audit 2. June 2017 Signet Research, AdProbe Study, 3.6 Pass-Along Readership rate 3. Google Anayltics, Sept. 2016-Sept. 2017 4. Google Anayltics, Sept. 2016-Sept. 2017 5. Constant Contact 6. Combined Facebook/Twitter Post Reach

To discuss a customized marketing solution that achieves your sales objectives contact Tara Molina-Partika at (800) 214-4386 or email Tara@BPNews.com

91% of propane professionals report BPN magazine as their primary source for

industry news2, compared to only 68% reporting another trade publication.

Take advantage of more than 68,977 opportunities each month to reach your target audience.

Subscribers

Pass-Along Readership

Opt-In Email Subscribers

Social Media Reach

Unique Website Visitors

BPN magazine subscribers - 12,584 Pass-Along Readership 3.6 people - 32,718 Opt-in Email subscribers - 11,100+ Social Media reach6 - 9,850 Unique monthly website visitors - 2,725

32,718 12,584

11,100+

9,850

2,725

68,977 opportunities to connect with a

highly-targeted propane audience each month.

BPN ONLINE AUDIENCE

BPNews.com is the No. 1-visited

website by propane decision-mak-

ers. In 2017, new visitors to the site

grew 57%1. Making BPN part of your marketing program will increase your

branding and awareness, cultivate

lead generation prospects, increase

sales, and drive traffic to your website

or promotion. BPN’s digital advertising options are a powerful, cost-effective tool

to position your business as an industry

leader and increase your revenue.

BPNews.com Metrics The Online Home of Propane Decision-Makers

1. Google Analytics, Sept. 2016-Sept. 2017 2. Constant Contact 3. Combined Facebook/Twitter Post Reach avg.

To discuss a customized marketing solution that achieves your sales objectives contact Tara Molina-Partika at (800) 214-4386 or email Tara@BPNews.com

BPNews.com THE ONLINE HOME OF PROPANE DECISION-MAKERS

57% of BPNews.com website traffic

in 2017 was from new visitors.

98,084 BPNews.com page views1

61,800 BPNews.com visits1

32,694 BPNews.com unique visitors1

11,100+ Opt-in Email subscribers2

9,850 Social media reach3

1

By aligning your brand with BPN’s trusted online content, your message will reach tens of thou- sands of pro- pane industry professionals who need and purchase your products and services.

Industry mem- bers turn to BPNews.com for the most up-to-date industry infor- mation, breaking propane news, announcements, commentary, analysis, and other resources.

Banner advertising provides a cost-effective op- portunity to expand your advertising reach and drive traf