2016 bpn media kit

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75 Years February 2015 BUTANE-PROPANE NEWS BPN Pumping Up Ag Sales March 2015 BUTANE-PROPANE NEWS BPN A Showroom With the ‘WOW’ Factor Gallon Grower$ BPN’s July 2015 BUTANE-PROPANE NEWS BPN Summertime: Safety Season May 2015 BUTANE-PROPANE NEWS Propane Forklift Outlook Propane Forklift Outlook June 2015 BUTANE-PROPANE NEWS BPN The New D.C.-Propane Alliance October 2015 BUTANE-PROPANE NEWS BPN Propane Trucks: Getting Smarter BUTANE-PROPANE NEWS BPN 2016 Media Kit The propane industry’s leading source for news and information since 1939

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Page 1: 2016 BPN Media Kit

75Years

February 2015 BUTANE-PROPANE NEWS

BPN

Pumping UpAg Sales

Feb2015 cover3.indd 1 1/27/15 4:42 PM

March 2015 BUTANE-PROPANE NEWS

BPN

A Showroom With the‘WOW’ FactorGallon Grower$BPN’s

March2015 supplement cover.indd 1 2/25/15 11:03 AM

July 2015 BUTANE-PROPANE NEWS

BPN

Summertime:Safety Season

JulyCover-final.indd 1 7/1/15 6:18 AM

May 2015 BUTANE-PROPANE NEWS

PropaneForkliftOutlook

PropaneForkliftOutlook

May2015 cover70c,30m.indd 1 4/30/15 8:45 PM

June 2015 BUTANE-PROPANE NEWS

BPNThe New

D.C.-Propane Alliance

June 2015 cover-FINAL.indd 1 5/29/15 12:39 PM

October 2015 BUTANE-PROPANE NEWS

BPNPropane Trucks:Getting Smarter

OctCover-crestwood-18k.indd 1 9/22/15 3:56 PM

BUTANE-PROPANE NEWSBPN

2016Media

KitThe propane industry’s leading source for

news and information since 1939

Page 2: 2016 BPN Media Kit

P.O. Box 660698, Arcadia, California 91066(800) 214-4386 • (626) 357-2168 • Fax (626) 303-2854

BPNews.com

In 1939, when Butane-Propane News (BPN) was first published, it was the only publication dedicated solely to the propane industry. Today, more than 75 years later, BPN remains the propane industry’s trusted and definitive source for timely industry news: in-depth reporting, expert analysis, regulatory, legal, and compliance updates; feature articles, and much more — information all vital to the continued growth and success of propane-related businesses.

BPN is also an effective advertising tool that drives your message across multiple media channels to reach prospects the way they prefer to access information — print, online, e-newsletters, database marketing services, social media, and more. BPN’s innovative marketing strategies increase awareness of your propane-related products and services among its lucrative subscriber base of nearly 13,000 propane professionals. Our strategic marketing approach puts you right in front of the right mix of owners and decision makers in the multibillion-dollar propane industry for increased name recognition and brand awareness — resulting in what really matters — increased sales and revenue.

As a well-respected industry publication for decades, BPN devotes countless volunteer hours as well as editorial coverage in support of organizations such as the National Propane Gas Association (NPGA), Propane Education & Research Council (PERC), Women In Propane (WIP) Council, state associations, and many other groups, to share information of importance to your business. BPN also provides advertisers additional value with more bonus copy distribution at trade shows, conventions, industry meetings, and international gatherings around the globe.

BPN continues to invest in the accuracy of its readership circulation by using industry-recognized BPA Worldwide to audit its circulation. Only BPA guarantees a premier, third-party independent review of data. All this translates into providing the most trustworthy value for your advertising dollar with BPN.

If you provide products or services for the propane industry, BPN’s team can provide the market, the audience, and the media services you need to increase brand recognition, lead generation, and growth. We repeatedly hear from advertisers that the majority of the responses they receive come from advertising with BPN. Please contact me to discuss a marketing program tailored to meet your 2016 sales goals. Let’s ensure that 2016 is your most profitable year yet!

Sincerely,

Tara Molina Advertising Sales Manager

P.S. To better serve you, BPN is excited to announce a new magazine layout and website redesign in 2016. BPN’s new layout will enhance readership, plus include more feature and opinion sections. The website will still provide all the pertinent information you depend on, plus be optimized for the latest in mobile browser technology. Some key features will include cleaner navigation to reduce the number of page clicks for quickly accessing information, as well as an extensive archival system. Please don’t hesitate to send us your input.

BUTANE-PROPANE NEWSBPN

The propane industry’s leading source for news and information since 1939

Page 3: 2016 BPN Media Kit

BPNews.com

What We Do…

Butane-Propane News Inc. — the propane industry’s leading source for news and information since 1939, also provides its advertisers an effective and integrated media platform that reaches decision makers how they prefer to access information — print, online, email, and more.

Butane-Propane News (BPN)Independently owned Butane-Propane News is dedicated exclusively to the propane industry, which has been its sole focus since its founding in 1939. Celebrating more than 75 years as an autonomous news source, BPN remains respected and relied upon by industry leaders and decision makers for its outstanding coverage of propane-related news and information vital to their businesses.

BPN has introduced a special quarterly section, BPN’s Gallon Grower$, to raise awareness of the products, trends, and emerging technologies that provide opportunities to increase propane gallons and burner-tip sales, in both the residential and commercial market sectors.

Include BPN in your marketing strategy and guarantee your message reaches a valuable target audience of nearly 13,000 subscribers, more than two-thirds in ownership and management positions. Advertising in BPN is a cost-effective solution to guarantee that your message receives recognition and credibility among decision makers in the multibillion-dollar propane industry.

Weekly Propane NewsletterBPN’s Weekly Propane Newsletter provides the latest posted and spot prices from all major terminals and refineries around the U.S. along with exclusive market analysis, commentary from leading industry experts, and items of interest to propane industry insiders.

The Weekly Propane Newsletter is delivered right to your “Inbox” and features a center spread of hundreds of postings that are completely updated each week. A premium subscription includes an additional pricing update every Monday. The Weekly Propane Newsletter is recognized as a reputable third-party pricing documentation for companies with indexed-pricing programs.

“Propane in America: The First 100 Years 1912-2012”The extraordinary first century of the propane industry is chronicled in “Propane In America: The First 100 Years 1912-2012” published by Butane-Propane News Inc. This handsome coffee table book highlights propane’s discovery at the turn of the 20th century, its initial use as a lighting fuel, and its evolution to a global source of clean energy for homes, businesses, and engine fuel.

October 2015 BUTANE-PROPANE NEWSBPN

Propane Trucks:Getting Smarter

OctCover-crestwood-18k.indd 1

9/22/15 3:56 PM

Gallon Grower$BPN’s

BPNThe propane industry’s leading source for

news and information since 1939

Page 4: 2016 BPN Media Kit

BPNews.com

By the Numbers…

Butane-Propane News’ Readers TAKE ACTIONNearly 90% of BPN subscribers are involved in one or more actions as a result of seeing an advertisement or article in Butane-Propane News.*

BPNThe propane industry’s leading source for

news and information since 1939

Butane-Propane News Is the Circulation Leader At nearly 13,000 subscribers and a pass-along rate of 3.8 people per issue, BPN has a reach of more than 50,000 propane industry professionals.*

*Signet Research AdProbe Study 2015

Page 5: 2016 BPN Media Kit

Display Advertising Options…

BPNews.com

As an added value for greater exposure, you receive a complimentary listing in the Advertisers Index on the Reader’s Service Page, plus you get more bonus copy distribution at major industry events than any other publication — more than 20 around the globe!

BPN advertisers are confident they get the biggest bang for their buck with its BPA Worldwide audited readership circulation. Only BPA Worldwide guarantees superior third-party verifiable review of this data. BPA has the largest membership of any media-auditing organization in the world.

Regardless of your marketing budget, you can tap in to the multibillion-dollar propane industry and drive your message across multiple media channels with BPN. BPN’s knowledgeable and responsive staff is happy to share its more than 150 years of combined industry experience with you to put together a plan that delivers the results you seek. If you sell propane-related products or services, BPN delivers the audience and the media mix to achieve your unique sales and marketing goals.

4-Color Display Ad Rates, NetSize 1 time 4 times 6 times 12 times

1 page $4660 $4370 $4100 $38002/3 page $3995 $3680 $3435 $31701/2 page Island $3375 $3200 $3050 $29401/2 page $3200 $3000 $2800 $26501/3 page $2900 $2730 $2620 $24501/4 page $2400 $2275 $2100 $19001/6 page $2335 $2100 $1900 $1800For additional ad sizes, color matches, or B&W rates, call Tara Molina at (800) 214-4386 or email [email protected].

For more information on displayadvertising, contact Tara Molina at(800) 214-4386 or email [email protected]

BPN

Page 6: 2016 BPN Media Kit

BPN Highlights e-NewsletterThe BPN Highlights e-newsletter delivers fresh propane-related news and revenue-generation ideas to more than 7,000 (and growing) opt-in subscribers twice monthly. These Highlights e-newsletters are the best opportunity to put your company in front of propane decision makers for thousands of additional impressions and qualified leads. We can offer customized solu-tions within our e-newsletter.

Digital Advertising Options…

Right Side Tower

250x600

Guidelines•  We accept GIF, JPEG or PNG files•  Ad file size maximum is 32 kb•  Animated GIFs are limited to 15 seconds in length

MetricsPast year (11/1/14-10/31/15)Visits: 181,850Pageviews: 494,602Monthly Unique Visitors: Nearly 4,500Annual unique visitors: 33,365

MetricsPer Campaign (2015)

•  Delivered: 7150

•  Open Rate: 1475 (24%)

•  Click-Through Rate: 130 (8.6%)

•  Average industry Click-Through Rate: 12.61%

•  Average industry Open Rate: 21.6%*

BPN outperforms average industry rate for Open Rate.*

Website (BPNews.com)Nearly 4,500 unique monthly visitors from a highly-targeted niche audience make BPNews.com a dynamic and cost-effective tool to increase brand equity, expand market share, generate leads and drive traffic to your website. Choose from several digi-tal options that put your brand in front of thousands of potential customers.In addition to overall site performance, BPN also focuses on the engagement of our website visitors. Average BPNews.com visi-tor frequency averages 3.65 times per month, while the average number of page views per visit is 2.72 pages. BPNews.com site metrics outperform other industry averages and our averages are quickly increasing.Plus, leverage exposure further with BPN’s soon to be rede-signed mobile-responsive and optimized website that will include several new features and extensive article archives.

Ad RatesTop Banner  $250Right Side Tower  $250Bottom Banner  $200All rates are Net per month

Ad RatesLeaderboard  $375Side Tower  $350Banner  $300All rates are Net per month

For more information on digitaladvertising, contact Tara Molina at(800) 214-4386 or email [email protected]

Top Banner728x90

Bottom Banner728x250

* Source: Average Industry Rates Comparison Chart, Publishing category, Constant Contact

Page 7: 2016 BPN Media Kit

Marketing Services…

Database List RentalBPN’s mailing list of nearly 13,000 pre-qualified subscribers is available for rental for your targeted direct mail campaigns. Utilize our full list or select the demographic that is right for your promotion. BPN can provide complete turnkey campaign services including metrics and lead reports.

For more information contact:Sheri Sinske, [email protected](800) 214-4386

ReprintsReprints are unique promotional pieces that are ideal for direct mail campaigns and trade show handouts. When your company, its products, or people are featured in BPN, you will want to capitalize on the opportunity and “spread the good news.” Custom reprints are high-quality reproductions of the original with customization available when space allows.

For more information contact:Julie Davis, [email protected](800) 214-4386

Marketing Services• Marketing Collateral: brochures, newsletters,

postcards, stuffers and more• Direct Mail: creative and complete turn-key

mailing services for direct mail promotions, including reduced postage rates

• Content Marketing: content development for website, collateral, social media, etc.

• Branding Identity: logo, collateral, content development and more

• Social Media: program and content development

For more information contact:Andrea Young, [email protected](800) 214-4386

eMail MarketingThere is no quicker or more cost-effective way to spread your marketing message than to send a customized email promotion. We will send emails for you so that users who are accustomed to seeing BPN content will open your email and increase the likelihood for participation.

For more information contact:Tara Molina, [email protected](800) 214-4386

BPN’s marketing expertise and team of editorial and creative professionals, combined with our audience database, provide all the resources you need to achieve your comprehensive marketing objectives.

BPNews.com

BPNThe propane industry’s leading source for

news and information since 1939

Page 8: 2016 BPN Media Kit

CLOSING DATESSpace Reservation: 8th of prior month Materials Due: 15th of prior month

MONTHLY FEATURESBONUS DISTRIBUTION

NPGA Board Meeting(Savannah, Ga.)

NPGA Benchmarking Council Meetings(Montgomery, Ala.)World Ag Expo

(Tulare, Calif.)NAHB International

Builders’ Show(Las Vegas)

MONTHLY FEATURESBONUS DISTRIBUTION

The Work Truck Show(Indianapolis, Ind.)

MONTHLY FEATURESBONUS DISTRIBUTION

NPGA TS&S Committee Meeting

(Mesa, Ariz.)

HPBA Show(New Orleans)

MONTHLY FEATURESBONUS DISTRIBUTION

NPGA Expo & Trade Show(Nashville)

PERC Meeting(Nashville)

NPGA Benchmarking Council Meetings(Kansas City, Mo.)

Alternative Clean Transportation Expo

(Long Beach, Calif.)

MONTHLY FEATURESBONUS DISTRIBUTION

Western Propane Convention & Trade Show

(Reno, Nev.)North Central Propane Industry Convention &

Trade Show(LaCrosse, Wis.)

NPGA Board Meeting/Propane Days

(Washington, D.C.)

`)

MONTHLY FEATURESBONUS DISTRIBUTION

Mid-States Propane Expo(Branson, Mo.)

Colorado-New Mexico Propane Convention(Colorado Springs, Colo.)

MONTHLY FEATURESBONUS DISTRIBUTION

PERC Meeting(Napa Valley, Calif.)

TPGA Expo(Fort Worth, Texas)

MONTHLY FEATURESBONUS DISTRIBUTION

Northeast Propane Show(Boxborough, Mass.)

MONTHLY FEATURESBONUS DISTRIBUTION

World LPG Forum(Istanbul)

NPGA TS&S Committee Meeting

(Pittsburgh, Pa.)

NPGA Benchmarking Council Meetings

(Las Vegas)

MONTHLY FEATURESBONUS DISTRIBUTION

NPGA Board Meeting(Asheville, N.C.)

MONTHLY FEATURESBONUS DISTRIBUTION

PERC Meeting(Naples, Fla.)

MONTHLY FEATURESBONUS DISTRIBUTION

While BPN’s editorial staff strives to cover the scheduled subject matter in each issue, since it is primarily a news publication it may be necessary to deviate from this schedule to cover important subjects in a timely and appropriate manner.

P.O. Box 660698, Arcadia, California 91066(800) 214-4386 • (626) 357-2168 • Fax (626) 303-2854

BPNews.com

2016 MEDIA PLANNER 75YearsThe propane industry’s leading sourcefor news and information since 1939

BPNJANUARYAg/Irrigation

JULYManagement/Marketing 101

AUGUSTSupply/Logistics &

Infrastructure

SEPTEMBERInternational

OCTOBERSafety

NOVEMBERTechnology/Products

DECEMBERPreparing for a

New Year

FEBRUARYTrucks &

Truck Equipment

MARCHResidential

APRILWhat’s New?

MAYAutogas/Fleet

JUNERegulatory/Legislative

Gallon Grower$BPN’s

Gallon Grower$BPN’sGallon Grower$BPN’s

Gallon Grower$BPN’s

Gallon Grower$BPN’s

Page 9: 2016 BPN Media Kit

Who We Are…

P.O. Box 660698, Arcadia, California 91066(800) 214-4386 • (626) 357-2168 • Fax (626) 303-2854

BPNews.com

Natalie Peal President and Publisher

John Needham Editor

Daryl Lubinsky Managing Editor

Tara Molina Advertising Coordinator

Andrea Young Marketing Manager

Julie Davis Office Manager

Sheri Sinske and Brenda Lieswald Subscription Department

Natalie is president and publisher of both Butane-Propane News and the Weekly Propane Newsletter. After more than 45 years in the organization, she has gained an intimate knowl-edge of the propane industry. [email protected]

John is a veteran journalist and has covered a wide array of topics for the magazine over the past 13 years, ranging from industry news to NPGA and PERC business. He is the anchor of our aggressive writing staff. [email protected]

Daryl has more than a dozen years of experience editing and writing for various trade mag-azines, including Automotive Fleet, where he covered the alternative fuel market. [email protected]

Contact Tara with your questions on advertising as well as reprints and other special proj-ects. With 16 years of experience working exclusively in the propane industry and with BPN’s advertisers, Tara has a wealth of knowledge and is able to help your company reach its growth objectives. [email protected]

Andrea brings nearly 21 years of propane-related marketing and communications experi-ence to BPN, including writing and editing for a variety of audiences. In addition to her marketing expertise, she brings a wide range of industry knowledge.

[email protected]

Office manager Julie has been with BPN for more than 11 years. She oversees the com-pany’s accounts payable and handles the advertising department’s billing and receivables. She is also the contact for sales of BPN’s “Propane in America” book, which provides an in-depth look at the first 100 years of the propane industry. [email protected]

Sheri Sinske, BPN magazine circulation manager; Brenda Lieswald, Weekly Propane Newsletter circulation manager. With a combined 70 years of industry experience, Sheri and Brenda ensure that magazine and newsletter readers receive prompt and efficient subscription services. [email protected]

Page 10: 2016 BPN Media Kit

6—SPECIAL POSITIONSpecified positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15% extra

7—CLASSIFIED ADVERTISING AND SHOPPER’S MARTa . Rates for undisplayed classified: $1 .50 per word, $2 .00 per word for bold type or all capitals . Minimum charge $70 .00 per insertion . Ads will be set in 7 pt . type without border in magazine style unless otherwise specified . If blind box is used, add $35 .00 .

b . Classified advertising and Shopper’s Mart do not qualify as rate holders .

1—PERSONNELOwner: Butane-Propane News, Inc .President and Publisher: Natalie Peal

2—REPRESENTATIVESTara MolinaButane-Propane NewsP .O . Box 660698, Arcadia, CA 91066338 E . Foothill Blvd ., Arcadia, CA 91006(626) 357-2168 (800) 214-4386 Fax (626) 303-2854 email: [email protected]

3—COMMISSION Net rates include agency discount of 15% .

4—INSERTSPrinted inserts are charged at black & white earned space rate, plus insert charge . We recommend that you verify mechanical require-ments with us before beginning production of inserts.a . Rates: Insert charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$800 Back-up charge as appropriate . . . . . . . . . . . . . . . . . . . . . . .$450 (Insert and back-up charges are non-commissionable)

5—ADVERTISING RATES, 4-Color Process

For matched color or B&W rates, call Tara Molina at (800) 214-4386 or email [email protected].

Rate earned is determined by the number of insertions, regardless of size, placed in any one or more issues within one year of the first insertion .

4/C Display Ad Rates, NetSize 1 time 4 times 6 times 12 times1 page $4660 $4370 $4100 $38002/3 page $3995 $3680 $3435 $31701/2 page Island $3375 $3200 $3050 $29401/2 page $3200 $3000 $2800 $26501/3 page $2900 $2730 $2620 $24501/4 page $2400 $2275 $2100 $19001/6 page $2335 $2100 $1900 $1800

Rate Card #150Effective January 1, 2016

The propane industry’s leading source for news and information since 1939

2016 Advertising RatesBUTANE-PROPANE NEWS

Display Classified Rates (per column inch)1 time 6 times 12 times 24 times

4/C* $175 $160 $135 $1202/C** $150 $135 $110 $95B&W $125 $110 $85 $70

Shopper’s Mart Rates1 time 4 times 6 times 12 times 24 times

4/C* $545 $510 $475 $425 $3852/C** $395 $360 $325 $275 $235B&W $320 $285 $250 $200 $160

*Denotes 4-color process ** Matched color not available

*Denotes 4-color process ** Matched color not available

BPN

Page 11: 2016 BPN Media Kit

P.O. BOx 660698, Arcadia, Calif. 91066338 E. Foothill Blvd., Arcadia, Calif. 91006(626) 357-2168 (800) 214-4386Fax (626) 303-2854 BPNews.com

8—MECHANICAL REQUIREMENTSa. Publication trim size . . . . . . . . . . . . . . . . . . . . . . . . . . 81⁄8”x107⁄8”b. Standard unit sizes in inches: 1 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7”x10” 2/3 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41⁄2”x10” 1/2 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7”x47⁄8”, 33⁄8”x10” Island 1/2 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41⁄2”x71⁄2” 1/3 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41⁄2”x47⁄8”, 21⁄8”x10” 1/4 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7”x23⁄8”, 33⁄8”x47⁄8” 1/6 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21⁄8”x47⁄8”, 41⁄2”x21⁄4”

c. Full page bleed size . . . . . . . . . . . . . . . . . . . . . . . . . . 81⁄4” x 111⁄8”

This allows 1⁄8” trim top, bottom and outside. Keep live matter at least 3⁄8” away from trim and binding edges.

d. Width of column . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21⁄8” Double column . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41⁄2”e. Kind of printing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . web offsetf. Method of binding . . . . . . . . . . . . . . . . . . . . . . . . .saddle-stitched

10—ISSUANCE AND CLOSING DATESa. Closing date: Insertion orders in Arcadia office 8th of month

preceding issue date. Ad materials must be in Arcadia office by 15th of month preceding issue date.

b. Issuance date: 1st of month.

11—CIRCULATIONa. Audit: BPA Worldwideb. General character of medium:

BUTANE-PROPANE NEWS is edited to serve the companies and personnel actively engaged in the sale and distribution of liquefied petroleum gases or both liquefied petroleum gases and the appliances and/or equipment necessary for their use. Principal divisions are: LPG distributor-dealers, operating bulk plants; LPG bottle gas dealers; LPG piped town systems and gas utilities with bulk LPG storage facilities; LPG producers and marketers; LPG design and construction engi-neers; and all aspects of propane autogas.

c. Locality of circulation:United States and possessions, Canada, Mexico, Central and South America, and other foreign countries.

12—CONTRACT AND COPY REGULATIONSa. The publisher reserves the right to refuse libelous or unfair copy.

The advertiser agrees to indemnify BUTANE-PROPANE NEWS against any loss, damages, or expenses resulting from libelous copy or the unauthorized use of any name, photograph, sketch, or words protected by copyright or registered trademarks, labels, etc., in conjunction with his advertising. The publisher is not responsible for errors occurring in key numbers or wrong files unless proofs of the same are provided as hard copy proofs.

b. Advertising which simulates editorial content must carry the word “Advertisement” at the top.

c. Short rate and rebate:Space orders (except for covers) are subject to cancellation by either party upon 30 days notice in writing. If more or less space than contracted is used within one year (12 issues), the actual space used is to be paid for according to the rates printed on this form.

d. Rate protection policy:We reserve the right to change rates upon notice. Contracts may be cancelled at the time a change in rates becomes effective without incurring a short rate adjustment provided the contract rate has been earned up to the date of cancellation.

e. A 1.5% per month service charge will be added to past due bal-ances. Classified and Shopper’s Mart advertisements are Net.

f. In the event an account is placed for collection, customer agrees to pay publisher for all reasonable collection costs and/or attor-ney’s fees incurred.

g. Prepayment by new customers or customers without verified credit rating will be required until such time as credit can be established.

9—DIGITAL REQUIREMENTSa. Preferred File Format: PDF/X-1a

Files should be press-optimized, converted to CMYK (if appli-cable), and all fonts embedded. Use Acrobat Distiller, not PDFWriter, to create files to ensure that all elements are saved in high-resolution Postscript language. We recommend that Postscript fonts be used—no TrueType, Windows or printer-embedded fonts.BUTANE-PROPANE NEWS will be relieved from any form of responsibility if an ad is supplied in non-preferred or non-accept-able formats, such as native application files. Cost of conversion of non-preferred or non-acceptable formats will be passed on to advertiser. BUTANE-PROPANE NEWS cannot guarantee the accuracy of reproduction of any ads supplied in non-preferred or non-acceptable formats or without hard copy proofs.

b. Content and Position Proofs: BUTANE-PROPANE NEWS will not supply a faxed or soft proof of advertiser-supplied files. We assume due diligence has been taken—by the client and/or its agency—to preflight and proof all advertisements prior to submission. If we detect an error before going to press, we will make a reasonable effort to contact you to correct and resubmit your file before publication. Supply hard copy proofs for each digital file; b&w for 1/c ads, 4/c SWOP-certified from the supplied ad file for 4-color ads. We cannot guarantee the accuracy of reproduction of your ad with-out a SWOP proof. No makegoods will be issued on ads run without a SWOP proof. PDF files may be e-mailed but a hard copy proof must also be sent. Hard copy proofs must be clearly marked as in Section 11(a.) above. Fax and PDF proofs will not be accepted.

c. Build Ad to Size: Document size must be 83⁄8”x111⁄8” for a full-page ad (this includes 1⁄8” trim on 4 sides); float non-bleed full-page ads. Do not position type or non-bleed items closer than 1⁄4” to trim.Other size ads should be built to the dimensions in Section 8 above. Cost of conversion of ads to proper size will be passed on to adver-tiser.

Rate Card #150Effective January 1, 2016

BPN

Page 12: 2016 BPN Media Kit

THE CRITERION SOCIAL MEDIA

EXECUTIVE SUMMARY

www.bpaww.com

6 Issues in the period 11,733 average circulation

Butane-Propane News Inc. 338 East Foothill Boulevard Arcadia, CA 91066-0698 Tel.: (626) 357-2168 Fax: (626) 358-7198 [email protected]

CHANNELS

BUTANE-PROPANE NEWS

BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2015

No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.

BUTANE-PROPANE NEWS is a B2B brand intended for individuals with broad-based interests in the liquefied petroleum gas (LP-gas) industries. The brand content and editorial scope of the publication and website includes news and industry comment, in-depth articles, industry round-up, and special features.

BUTANE-PROPANE NEWS serves: LPG distributor dealers; LPG piped town systems and gas utilities, LPG producers, transporters, wholesalers, and pipe-line companies. Also qualified are LPG design and construction engineers, safety and advisory services, appliance equipment SLS/SVC/distributors, propane auto-gas managers, installers and servicemen, manufacturers of equipment and appliances used in the LP-gas industry, building contractors/developers/mfg housing, libraries, schools, and government bureaus. Qualified recipients include Companies by name only, Corporate officers, Owners, GeneralManagers and Directors, Managers, Superintendents, Supervisors, Engineers, Agents and Dealers,Salesmen and Servicemen, Drivers, Deliverymen and Dispatchers as well as Other Titled and NonTitled Personnel.

DEFINITION OF RECIPIENT QUALIFICATION

FIELD SERVED

Below are the Average contacts per occurrence, including frequency per period reported

Non-Paid Paid Average

BUTANE-PROPANE NEWS (6 issues in the period)

11,170 563 11,733

No. 5

98

/06

-15

Com

parable

Page 13: 2016 BPN Media Kit

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD

Total

Qualified Qualified Non-Paid

Qualified Paid

QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent

Individual 11,733 100.0 11,170 95.2 563 4.8 Sponsored Individually Addressed

- - - - - -

Membership Benefit - - - - - -

Multi–Copy Same Addressee - - - - - -

Single Copy Sales - - - - - - TOTAL

QUALIFIED CIRCULATION

11,733 100.0 11,170 95.2 563 4.8

MAGAZINE CHANNEL Official Publication of: None/Established: 1939/Issues Per Year: 12

BUTANE-PROPANE NEWS / June 2015 2www.bpaww.com

3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2015 This issue is 1.6% or 189 copies above the average of the other 5 issues reported in Paragraph 2. This publication conforms to the uniform business/industry/occupational breakdown which was developed by the BPA advertiser, agency and publisher committee for the LP Gas Energy Market in June 1986, requiring participating publications to report their circulation on a comparable basis by June 1989. A copy of the comparability brochure can be obtained from BPA.

CLASSIFICATION BY TITLE

BUSINESS AND INDUSTRY TOTAL

QUALIFIED PERCENT OF TOTAL

Company Name Only

(A)

Corporate Officers, Owners, General

Managers, and

Directors (B)

Managers, Super-

intendents, Supervisors, Engineers, Agents and

Dealers (C)

Salesmen and

Servicemen (D)

Drivers, Deliverymen,

and Dispatchers

(E)

Other Titled and Non-

Titled Personnel

(F)

1. LPG Bulk Gas Distributors/ Dealers 6,797 57.2 724 2,462 2,222 501 205 683

2. LPG Bottled Gas Distributors/Dealers 659 5.5 4 392 160 47 20 36

Appliance/Equipment SLS/SVC (Note 1) 317 2.7 - 208 56 42 1 10

Appliance/Equipment Distributors (Note 1) 797 6.7 282 108 76 26 2 303

3. LPG Producers, Pipeline Companies, Transporters and Wholesalers 522 4.4 10 212 160 63 12 65

4. Manufacturers and Manufacturers' Representatives of Appliances & Equipment 1,739 14.6 460 449 235 66 2 527

5. LPG Piped Town Systems & Gas Utilities 46 0.4 - 21 19 6 - -

6. Propane Autogas managers, Installers and Servicemen 164 1.4 3 91 25 23 5 17

Building Contractors/Developers/Mfg Housing (Note 1) 68 0.6 - 48 15 3 - 2

7. LPG Design or Construction Engineers, Safety and Advisory Services 537 4.5 6 312 147 24 2 46

8. Government Libraries and Schools 244 2.0 13 95 94 7 1 34

TOTAL QUALIFIED CIRCULATION 11,890 100.0 1,502 4,398 3,209 808 250 1,723

PERCENT 100.0 12.6 37.0 27.0 6.8 2.1 14.5 Note 1: Non-comparable additional classification added at the option of the publisher.

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2015 Qualified Within

QUALIFICATION SOURCE 1 Year 2 Years 3 Years Total

Qualified Percent I. Direct Request: 4,845 2,352 1,327 8,524 71.7 II. Request from recipient’s company: 212 109 49 370 3.1 III. Membership Benefit: - - - - - IV. Communication from recipient or recipient’s company

(other than request): - - - - -

V. TOTAL – Sources other than above (listed alphabetically): 1,521 205 1,270 2,996 25.2 *Association rosters and directories 936 205 1,137 2,278 19.2 *Business directories 585 - 133 718 6.0 Manufacturer’s, distributor’s, and wholesaler’s lists - - - - - Other sources - - - - -

VI. Single Copy Sales: - - - - - TOTAL QUALIFIED CIRCULATION 6,578 2,666 2,646 11,890 100.0

PERCENT 55.3 22.4 22.3 100.0 *See Additional Data

AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED

Not Included Elsewhere

Copies

Other Paid Circulation -

Advertiser and Agency 71

Allocated for Trade Shows and Conventions 334

All Other 3,543

TOTAL 3,948

2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD

2015 Issue Total

Qualified

January 11,617

February 11,631

March 11,657

April 11,678

May 11,890

June 11,924

Page 14: 2016 BPN Media Kit

BUTANE-PROPANE NEWS / June 2015 3www.bpaww.com

Kentucky 147 Tennessee 217 Alabama 275 Mississippi 193

EAST SO. CENTRAL 832 7.0 Arkansas 149 Louisiana 87 Oklahoma 207 Texas 614

WEST SO. CENTRAL 1,057 8.9 Montana 134 Idaho 47 Wyoming 59 Colorado 194 New Mexico 106 Arizona 128 Utah 69 Nevada 66

MOUNTAIN 803 6.7 Alaska 10 Washington 135 Oregon 60 California 658 Hawaii 18

PACIFIC 881 7.4 UNITED STATES 11,368 95.6

U.S. Territories 26 Canada 461 Mexico 1 Other International 34 APO/FPO -

TOTAL QUALIFIED CIRCULATION 11,890 100.0

Maine 157 New Hampshire 215 Vermont 117 Massachusetts 256 Rhode Island 46 Connecticut 170

NEW ENGLAND 961 8.1 New York 379 New Jersey 148 Pennsylvania 412

MIDDLE ATLANTIC 939 7.9 Ohio 288 Indiana 289 Illinois 360 Michigan 921 Wisconsin 367

EAST NO. CENTRAL 2,225 18.7 Minnesota 401 Iowa 233 Missouri 400 North Dakota 267 South Dakota 134 Nebraska 240 Kansas 288

WEST NO. CENTRAL 1,963 16.5 Delaware 44 Maryland 129 Washington, DC 16 Virginia 296 West Virginia 74 North Carolina 388 South Carolina 181 Georgia 255 Florida 324

SOUTH ATLANTIC 1,707 14.4

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2015

AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS

Audited Data Audited Data Audited Data Audited Data Circulation Claim Circulation Claim

6-Month Period Ended: July – December

2012 January – June

2013 July – December

2013 January – June

2014 July -December

2014* January – June

2015*

Total Audit Average Qualified: 14,453 14,634 14,595 13,673 12,709 11,733

Qualified Non-Paid: 14,453 14,634 14,595 13,673 12,130 11,170

Qualified Paid: - - - 620 579 563

Post Expire Copies included in Total Qualified Circulation: **NC **NC **NC **NC **NC **NC

Average Annual Order Price: **NC **NC **NC **NC **NC **NC

*NOTE: July 2014 – June 2015 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.

State Total Qualified Percent State Total Qualified Percent

Page 15: 2016 BPN Media Kit

BUTANE-PROPANE NEWS / June 2015 Copyright © 2015 BPA Worldwide. All rights reserved. www.bpaww.com Recycled Paper

PUBLISHER’S AFFIDAVIT

About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

We hereby make oath and say that all data set forth in this statement are true. Natalie Peal, Publisher Sheri Sinske, Circulation Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.

Date signed July 8, 2015

State California

County Los Angeles

Received by BPA Worldwide July 8, 2015

Type BJ

ID Number B067B0J5

PARAGRAPH 3b: Association rosters and directories include 15 sources of circulation for quantities of 4 copies or -% to 985 copies or 8.3%. Business directories include 1 source of circulation for a quantity of 718 copies or 6.0%.

ADDITIONAL DATA