nmdl final

KleenexShelby Exel

NMDL Final Presentation

History 1925 Kleenex was advertised in Ladies

Home Journal; marketed towards women only

Kimberly- Clark corporation is the creator of the original “Kleenex” brand

The word Kleenex is now used to describe any facial tissue

Expanding the Brand!

Our goal is to expand the brand using digital marketing

There are many facial tissues but I want Kleenex to be on top!

Creating a signature phrase or icon will help spread the brand

Target Audience Men AND Women over the age of 30

They are more likely to have families to take care of

Big Idea Kleenex would be based more towards

families

Women and men over 30 can relate to family based ads

Using children can catch peoples hearts

KPI Sales would prove how my digital

marketing is affecting the campaign

My main goal would be to make a profit while outselling other facial tissues

Twitter Twitter is a fast and cheap way to advertise

Interacting with twitter users catches peoples attention and sets you apart from other Twitter users

Retweets help easily spread your brand

Blogging Blogs are a great way to get feedback

I would interact with bloggers to see what they want out of my product

Negative feedback will only help you

Facebook Facebook is an easy way for people to “like”

a brand

Once the brand is “liked” small ads will show up on peoples screens

Facebook can be used to share comments about the brand and to

YouTube YouTube can be used to show off

commercial

Contest can be created to advertise Kleenex

30 second ads before videos can be created

Budget Kleenex now = $51 million

My Kleenex campaign = $30 million

Commercial fees = $110,000.00 per commercial

The main goal is to spend less then the brand does now and to create a larger profit

Keep It Clean, Use A Kleenex!