Under Armour Holiday Playbook

By: Spencer Hinton

Agenda

Target Audience

Key Performance Indicators

Big Idea

Tool and Tactics

Budget

Target Audience

Male and Female Age

Winter Athletes

15-30

Key Performance Indicators

Cold Gea

r

Online Sales

Facebook Likes

Twitter Follower

s

Instagram

Followers

Big Idea

Use Social Media to Link Success to Under Armour

Big Idea

Outdoor SportCold Weather

Need to PreformNeed to Stay Warm

Under Armour = Warmth & Success

Tools & Tactics

Facebook

Instagram

Google AdWord

sTwitter

Pinterest

Google AdWords

Under Armour Cold Gear Holiday Playbook Winter Apparel Snowboarding Gear Skiing Vacation Sporting Goods

Instagram and Pinterest Examples

Budget

$200,000

Placement

$50,000Contest Winners

$250,000 Total

Summary

Under Armo

ur

Winter

Sports

Unstoppable &

Successful Athletes