Under Armour do Brasil

Ryan BrozKristen Consolo

Caroline GardnerAlan Loprete

Philip Ng

The Challenge

“The time between $500M and $1B is a weird time…a dead zone….it’s the Bermuda Triangle for

apparel companies. Companies get caught.”

- Kevin Plank, CEO, Under ArmourJanuary 2010

I WILLeu vou

PROTECT THIS HOUSEproteja esse corpo

Why Brazil?

• Stability of Political System• Independent Central Bank committed to

fighting inflation• Growing middle class with expendable income• Member of MERCOSUR• Upcoming “mega” sports events indicate

continued trade liberalization

Under Armour do Brasil, Ltda.• Structure– Limitada

• Operations– Rio de Janeiro and Sao Paulo– Local Sales Force– 3rd Party Distribution

• Marketing Strategy

Under Armour do Brasil, Ltda.

Under Armour do Brasil, Ltda.• Structure– Limitada

• Operations– Rio de Janeiro and Sao Paulo– Local Sales Force– 3rd Party Distribution

• Marketing Strategy

Projected Financial Impact on UA

• Forecasted Annual Revenues in 2015– BRL 155.2M

• Forecasted Annual Profit in 2015– BRL 11.2M

• Estimated Market Share by 2015– .07% (10% annual growth of market share)

• Full recovery of initial $20 - $25M investment by 2014

One Billion.

We Will.