Menna’s Joint“Recipe For Greatness”

By: Evan Donahue

Big IdeaA new “Dub”

recipe competition open

to college students.

The BreakdownThis will be an annual recipe competition open to college students

It will be promoted using digital marketing.

Contestant will submit their recipes and submissions will be reviewed and voted on.

Target Audience

The Game Plan

The campaign will be promoted through facebook, twitter, and google adwords.

FacebookCreate posts promoting the competition

Post new recipe submissions to be voted on

Get “Likes”

TwitterTweet about the competition

Tweet new recipe ideas and listen to feedback

Respond to customer feedback

Award people for following us with coupons

Google Adwords

Search engine optimization

Pay per click

Promoted advertisements

Budget$5,000 for Facebook

$2,000 for Twitter

$7,000 for google adwords

$1,000 grand prize

$15,000 total

Summary

Target Market- college students

Game Plan- generate buzz about menna’s joint and the “recipe for greatness” competition through digital marketing

Mission- gain awareness about menna’s joint, build a closer relationship with our customer, increase revenue, and add menu items in a fun way