nmdl final walmart

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1970 2008 2010 1 SEARS WALMART WALMART 2 JCPenney Home Depot Kroger 3 KMART TARGET TARGET 4 Woolworth Kroger Walgreens 5 McCrory Costco Home Depot SALES DOWN FOR LAST 8 QUARTERS the next kmart?

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Page 1: NMDL Final Walmart

  1970 2008 20101  SEARS WALMART WALMART

2  JCPenney Home Depot Kroger

3  KMART TARGET TARGET

4  Woolworth Kroger Walgreens

5  McCrory Costco Home Depot

SALES DOWN FOR LAST 8 QUARTERS

the next kmart?

Page 2: NMDL Final Walmart

On-the-street interviews

Page 3: NMDL Final Walmart

must improve opinion

DIVERSITY

CUSTOMER SERVICE

COMMUNITY EFFORTS

Customer service

line in #walmart

almost as bad as #DMV“

Every time I go to Walmart, I'm reminded why I

should never go to Walmart #

peopleofwalmart

Why doesn’t Walmart treat its'

employees fairly w/

fair wages &

benefits??? Can't they afford to?

Page 4: NMDL Final Walmart

share your story

HOW HAS WALMART HELPED YOU?

Page 5: NMDL Final Walmart

employment

FIND PEOPLE WHO HAVE BEEN SAVED BY

WALMART

SPECIFICALLY FEMALES, AFRICAN AMERICANS, AND HISPANIC/LATINO/LATINA

PEOPLE

“Walmart gave me a job when nobody else

would”

Page 6: NMDL Final Walmart

HOW CAN WE HELP?

just ask

CREATE WEBSITE FOR SUBMITTING COMMUNITY REQUESTS

VOTINGDOING

TELLING

Page 7: NMDL Final Walmart

implement

“My friend fell on hard times…

she

needs some help for food.”

“My son needs school supplies,

and someone to help him with math.”

“Every year we have a town carnival, but this year our funds

fell short…”

Page 8: NMDL Final Walmart

share

WINNERS SUBMIT VIDEOS OF THANKS

TWEET HELP GIVEN

PRESS RELEASES

Page 9: NMDL Final Walmart

survey

BEFORE AND AFTER OPINIONS

MUST INCREASE OPIONIONS TWO POINTS (1-10 SCALE)

PROFIT INCREASE IN EVENT AREAS BY 5% DURING HOLIDAY

SEASON

Page 10: NMDL Final Walmart

budget

$100,000

10% FOR WEBSITE

5% FOR MODERATING

85% FOR PR EVENTS

SUMMERTIME BEFORE HOLIDAYS