1970 2008 20101  SEARS WALMART WALMART

2  JCPenney Home Depot Kroger

3  KMART TARGET TARGET

4  Woolworth Kroger Walgreens

5  McCrory Costco Home Depot

SALES DOWN FOR LAST 8 QUARTERS

the next kmart?

On-the-street interviews

MANY CITED NEGATIVE PRESS ABOUT CLASS-ACTION SUITE

must improve opinion

DIVERSITY

CUSTOMER SERVICE

COMMUNITY EFFORTS

Customer service

line in #walmart

almost as bad as #DMV

“Every time I go to Walmart, I'm reminded why I

should never go to Walmart #

peopleofwalmart

Why doesn’t Walmart treat its'

employees fairly w/

fair wages &

benefits??? Can't they afford to?

”

share your story

HOW HAS WALMART HELPED YOU?

employment

FIND PEOPLE WHO HAVE BEEN SAVED BY

WALMART

SPECIFICALLY FEMALES, AFRICAN AMERICANS, AND HISPANIC/LATINO/LATINA

PEOPLE

“Walmart gave me a job when nobody else

would”

HOW CAN WE HELP?

just ask

CREATE WEBSITE FOR SUBMITTING COMMUNITY REQUESTS

VOTINGDOING

TELLING

implement

“My friend fell on hard times…

she

needs some help for food.”

“My son needs school supplies,

and someone to help him with math.”

“Every year we have a town carnival, but this year our funds

fell short…”

share

WINNERS SUBMIT VIDEOS OF THANKS

TWEET HELP GIVEN

PRESS RELEASES

survey

BEFORE AND AFTER OPINIONS

MUST INCREASE OPIONIONS TWO POINTS (1-10 SCALE)

PROFIT INCREASE IN EVENT AREAS BY 5% DURING HOLIDAY

SEASON

budget

$100,000

10% FOR WEBSITE

5% FOR MODERATING

85% FOR PR EVENTS

SUMMERTIME BEFORE HOLIDAYS