RED BULL FINAL

PROJECT

JUSTIN FRANKNMDL 2014

OVERVIEW OF RED BULL

Origins: Red Bull is sold

by an Austrian company, Red Bull GmbH

It was invented and sold in Thailand in 1987, then first hit America in 1992.

“Red Bull gives you wings”

The Brand: 5.3 billion cans sold in

2013 Brand has been

operating for 26 years Over 9,500 employees Sold in 166 countries

around the world. 100% Recyclable cans

TARGET MARKET: Young active

males ages ranging from 14-30 years old.

Inspirational Musicians

Extreme Sports Athletes

Art aficionados

Hardcore Gamers

ONLINE MARKET SATURATION

1.42 Million Twitter followers 43,216,470 Million Twitter

followers

Red Bull has 3,393,346 YouTube subscribers