RED BULL FINAL

PROJECT

JUSTIN FRANKNMDL 2014

OVERVIEW OF RED BULL

Origins: Red Bull is sold

by an Austrian company, Red Bull GmbH

It was invented and sold in Thailand in 1987, then first hit America in 1992.

“Red Bull gives you wings”

The Brand: 5.3 billion cans sold in

2013 Brand has been

operating for 26 years Over 9,500 employees Sold in 166 countries

around the world. 100% Recyclable cans

TARGET MARKET: Young active

males ages ranging from 14-30 years old.

Inspirational Musicians

Extreme Sports Athletes

Art aficionados

Hardcore Gamers

RED BULL S.W.O.T ANALYSIS

Strengths Huge Market Share Strong Brand Loyalty Mass Sports sponsorships Large Budget

Weaknesses Slightly more expensive than

competitors Linear product line

Opportunities Producing new products Healthier ingredient research.

Threats Potential

Health Risks Competitions’

pricing Other Energy

Supplements.

ONLINE MARKET SATURATION

1.42 Million Facebook likes.

43,216,470 Twitter followers Red Bull has 3,393,346 YouTube subscribers

1,286,839 Instagram followers

Red Bull Online Marketing Strategy

Search Engine Optimization: Seeking to spread awareness to all of Red

Bull’s Social Media websites Developing new software and mobile

application Improving Mobile website version Build Rich Content for high search engine

rankings

EXAMPLE OF RED BULL: GOOGLE AD WORDS THIS IS AN

EXAMPLE OF A GOOGLE AD WORDS POST, THIS WILL COME UP WHEN SEARCHING FOR “RED BULL ENERGY”OTHER

KEYWORDS TO USE: “RED BULL, ENERGY DRINK, SPORTS DRINK”

KEY PERFORMANCE INDICATORS

Tracking Target Customers buying habits Cost per Click Determining Website Traffic

TOOLS & TACTICS To utilize all social platforms to spread

awareness of our company. We are going to use all consumers to create

user generated media Red Bull will be promoted via Facebook Instagram picture contests will be

administered for content and to drive up user ratings.

BUDGETING A marketing expenditure of $2.1 billion (84% of gross profits) 

To generate profit with minimal expenses, Red Bull will revamp all social media accounts, such as Facebook, twitter, instagram.

Red Bull will construct instagram giveaways that we can budget for a measly $100,000 for prizes.

We figured to hire a digital agency to work for 150 hours times $250/hr coming to total in $37,500