GENERAL MILLS: DIGITAL STRATEGY TIME SAVING IDEAS “Saving Time One Product at a Time”

THE BIG IDEA – LETS TELL THEM OUR IDEA

Together we will track how much time we can save

by using General Mills products rather than cooking from scratch, or than using other products of different brand. We will have a total number of minutes saved that can be found on the General Mills website and new app.

TARGET

We are targeting a group of 100 busy moms always on the go! Family is so important and we want our families to

have the best but sometimes we may not always have the time to offer them the best quality meals.

Over the course of a week we will be tracking these moms to see how much time they are saving together total and through an app everyone can get involved.

THE MASTER PLAN

Through an account with a username and password and track what meals they’ve made for their families over a course of a week. The application will automatically calculate time of a similar meal someone else is making with other products, or a mealtime with going out to eat.

WHATS THE POINT.

This app will compare the hours/minutes to what you can do with that time instead, such as running 9 marathons, a full semester of college courses, etc.

RESULTS

Using the products of General Mills 100 house moms saved a total time of 7,800 minutes. Get involved and see how much time you’ve saved in a week by using our products.

OTHER MEDIA

Other social media platforms will be used to target the audience, other platforms include Facebook, Twitter and GeneralMills.com

TRACK AN INDIVIDUAL

General Mills will create the app as a tool to implement the campaign with a homepage of the constant timer and includes a profile for an individual to get involved and track how much time one might be saving with racking what they made for meal and which General Mills products they’ve used.

TIME AND COST TO IMPLEMENT

It will take about 2 months to plan and implement that includes digital and media planning. Total the budget for the ‘How Much Time Will you Save’ for General Mills will be roughly around 2.5 million [2,422,000 exact].

ARE YOU SOLD? Join General Mills to track just how much time were

saving a week by cooking with our products, download our app, follow busy parents who are saving time while tracking your own! Lets get the world involved and see how much time we can save together to spend on other things we love such as spending more time with our family!