The Coach Community

Asia Tennille November 24th, 2015

New Media Drivers License

THE COACH COMMUNITY WILL PROVIDE COACH CUSTOMERS WITH THE ULTIMATE EXPERIENCE

HERE THEY CAN CREATE THEIR OWN PRODUCTS AND SHARE THEM WITH COACH CUSTOMERS ALL OVER

THE WORLD IN THE CLICK OF A BUTTON

Target Audience

COACH’S TARGET AUDIENCE IS FASHION DRIVEN INDIVIDUALS

CHANNELING THE CLASSIC, EDGY LOOK OF NEW YORKERS. THOSE SEEKING THE BEST QUALITY HIGH FASHION LEATHER

GOODS.

The BIG Idea COACH SHOULD IMPLEMENT A

COMMUNITY CALLED THE COACH COMMUNITY WHERE CUSTOMERS CAN

POST AND DISCUSS THEIR EXPERIENCES WITH THE BRAND AS WELL AS BUILD

THEIR OWN HANDBAGS AND COLOR WAYS FOR OTHER LEATHER GOODS.

THIS PUTS THE POWER IN THE HANDS OF THE CUSTOMER SO THAT COACH CAN GIVE THEM

EXACTLY WHAT THEY WANT.

Coach & Social Media

EXPERIENCE THE COACH

COMMUNITY

COACH.COM

The App

Online Advertising

AdsEXAMPLES

Coach.com

BUDGET & KPI’s LAUNCH DATESeptember 23rd, 2016

KPI’s Cost Per Acquisition Cost Per Click

Budget: $110,000

45,000

30,000

30,000

Budget

Content Development Google AdwordsSponsored Posts

Misc

THE BEST LEATHER BRAND PUTS THE POWER IN YOUR

HANDS

THE COACH COMMUNITY COMING FALL 2016