design thinking | marketing automation & inbound marketing | how to work with other consultants

EM MarketingLunch & Learn III

October 16, 2015

e-m-marketing.com

Agenda10:00-10:30: Arrival

10:30-12:00: Learn * Design Thinking - Anu Sanghvi * Marketing Automation - Suzy Deline * Working w/Other Consultants – Ken Chen

12:00-1:30: Lunch

1:30-3:00: Networking & Collaboration

Anu Sanghvi

Design Thinking - Three Habits of Great Design Thinkers

Suzy Deline

Hubspot Demo & Content Mkt.

Ken Chen

Working with Other EM Consultants – Five Cases for Collaboration

Design ThinkingAnu Sanghvi

Top 3 Habits of Great Design Thinkers

Design for Delight: Intuit’s Version

Fall in love with your customer’s problem, not your solution

• Meet customers face to face

• Get to the root cause - ask why 5 times

• Walk away knowing the customer better than they know themselves

1

MRI for Kids“Mommy, can we come

back tomorrow?”

• To get to the best idea, you have to create lots of ideas first

• Having the right criteria is critical to making better choices

Create options before making choices

2

Use data (not opinions) to make decisions

• Observe customer behavior

• Focus on what they do, not what they say

• Get feedback early and often

3

“The paint bucket works fine” “Better than sliced bread”

D4D Toolkit…What’s In Yours?

Marketing Automation & Inbound Marketing

Suzy Deline

Hubspot Demo & Talk

What is Marketing Automation?

A suite of tools that enables you to attract and engage potential customers through their

entire lifecycle.

Who’s Who?

What is Inbound Marketing?

What is Hubspot?

Step 1

Step 2

Step 3

Step 4

Next Steps?

Working with Other ConsultantsKen Chen

5 Cases For Collaboration

After the last Lunch &

Learn….

When Would I Work With Other Consultants?

“I don’t have the bandwidth, I already have a project.”

When Would I Work With Other Consultants?“I’ve done the foundational work, now what?”

• Competitive Analysis• Research • Brand Strategy

+• Win/Loss Study• Buyer Personas• Top 100 Sales

List

When Would I Work With Other Consultants?

“I don’t have that exact skill set.”

• Content Marketing Strategy• Social Media Management

• Writing (LI, Blog)• Design• Social Media • Photography• Analytics

+

When Would I Work With Other Consultants?

“I don’t have that right team members.”

• Interim VP of Marketing

+• Landing Page Design &

Optimization (Unbounce)

• Ruby Designer (HAML)

When Would I Work With Other Consultants?

“I don’t want to do that kind of work.”

• Social Media Management

+• Social Media Strategy• Competitive Analysis• SEO• Powerpoint

Pique Tea: E-Commerce Website

Pique Tea: E-Commerce Website

Expansion Capital: Content Marketing

Upcoming EM Marketing EventsMonth Event Activity (Location)October 26 Coffee Talk Group, Meeting

#2Networking Group (The PAD)

October 29 Tedx San Francisco Educational Event

November 12 PayPal + eBay Lunch Social (San Jose)

November (TBD)

When In-Between Meet-up Support Group(Virtual – Online)

November 20 Freedom Friday Activity(TBD)

November(TBD)

Content Marketing/CRM Training

TBD(Suzy Deline)

December (TBD)

Holiday Party Social(New RWC Work Space)

Networking & Collaboration

Break into Groups of 4

* Introduce each other* Why did you go into consulting?* What are your current challenges?* What are you hoping to get from our community?

Appendix

Ken Chen V1.0

1 client, 1 project at a time

Ken Chen V2.0

Multiple Clients, Multiple Projects

EM Marketing V1.0

Multiple Clients, Projects,

Consultants

EM Marketing V2.0 – A Future of Work AgencyMultiple Clients, Multiple Individuals & Teams

Home of the Future of Work

thank you!