content marketing in plain english -- content marketing + inbound marketing for coaches,...

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/



“Content marketing is a strategic marketing approach focused on

creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive

profitable customer action.”

~ Content Marketing Institute



Is Content Marketing right for me?

•  Build trust + Relationship •  Expert Positioning •  Price Elasticity •  Small Marketing Budget •  Measurable Results



“Content marketing is a strategic marketing approach focused on

creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive

profitable customer action.”

~ Content Marketing Institute



business-soulwork.com/pbbook/



Intuitive Brainiac

Copywriting Alchemist

Creativity | Individuality No BS | Do What Matters

Create Meaning in Business Cyclist | Runner | Chocoholic



WTF is Inbound Marketing?

Image source: hubspot



Content Creation + Distribution Lifecycle Marketing

Personalization Multi-Channel

Integration



Stage1 :: ATTRACT

Generate Quality Traffic



business-soulwork.com/pbbook/



1. Drive Inbound Traffic with SEO

business-soulwork.com/seo-copywriting/

Gather helpful resources from reputable authority sites to support your content, provide information that’s valuable

& relevant to your audience and write in an engaging style so your readers will spend time reading your articles,

bookmark your site and share your content.



2. Get Visitors Through Social Media



3. Guest Posting

How to Write an Intriguing Bio: business-soulwork.com/elevator-pitch/

Guide to Blogging for Business Growth:

business-soulwork.com/blogging-for-business/



4. Publish a Book

Write, Publish and Market a book in 4 weeks: business-soulwork.com/get-published-bootcamp/



Stage 2 :: CONVERT

Lead Generation (Lead Magnet)



1. Dedicated Landing Page



2. Content Upgrade



3. Optimal CTA Placement



Stage 3 :: CLOSE

Showcase your offering Address objections Provide social proof



1. Email Marketing

Lead nurturing Initiation sequence



2. How-To Content/Demo Video



3. Cast Studies

Storytelling – the hero’s journey

business-soulwork.com/content-marketing-enemy/



Stage 4 :: DELIGHT

Word-of-mouth Social Proof

Referral



1. Content Based On Lifecycle



2. Social Media Engagement



PHEW!



1. 30-min Content Strategy Brainstorm

business-soulwork.com/content-session-special



Copywriting with Clarity Coaching baked in…

business-soulwork.com/copywriting/ [email protected]