design thinking | marketing automation & inbound marketing | how to work with other consultants
TRANSCRIPT
EM MarketingLunch & Learn III
October 16, 2015
e-m-marketing.com
Agenda10:00-10:30: Arrival
10:30-12:00: Learn * Design Thinking - Anu Sanghvi * Marketing Automation - Suzy Deline * Working w/Other Consultants – Ken Chen
12:00-1:30: Lunch
1:30-3:00: Networking & Collaboration
Anu Sanghvi
Design Thinking - Three Habits of Great Design Thinkers
Suzy Deline
Hubspot Demo & Content Mkt.
Ken Chen
Working with Other EM Consultants – Five Cases for Collaboration
Design ThinkingAnu Sanghvi
Top 3 Habits of Great Design Thinkers
Design for Delight: Intuit’s Version
Fall in love with your customer’s problem, not your solution
• Meet customers face to face
• Get to the root cause - ask why 5 times
• Walk away knowing the customer better than they know themselves
1
MRI for Kids“Mommy, can we come
back tomorrow?”
• To get to the best idea, you have to create lots of ideas first
• Having the right criteria is critical to making better choices
Create options before making choices
2
Use data (not opinions) to make decisions
• Observe customer behavior
• Focus on what they do, not what they say
• Get feedback early and often
3
“The paint bucket works fine” “Better than sliced bread”
D4D Toolkit…What’s In Yours?
Marketing Automation & Inbound Marketing
Suzy Deline
Hubspot Demo & Talk
What is Marketing Automation?
A suite of tools that enables you to attract and engage potential customers through their
entire lifecycle.
What is Inbound Marketing?
What is Hubspot?
Step 2
Step 3
Step 4
Next Steps?
Working with Other ConsultantsKen Chen
5 Cases For Collaboration
After the last Lunch &
Learn….
When Would I Work With Other Consultants?
“I don’t have the bandwidth, I already have a project.”
When Would I Work With Other Consultants?“I’ve done the foundational work, now what?”
• Competitive Analysis• Research • Brand Strategy
+• Win/Loss Study• Buyer Personas• Top 100 Sales
List
When Would I Work With Other Consultants?
“I don’t have that exact skill set.”
• Content Marketing Strategy• Social Media Management
• Writing (LI, Blog)• Design• Social Media • Photography• Analytics
+
When Would I Work With Other Consultants?
“I don’t have that right team members.”
• Interim VP of Marketing
+• Landing Page Design &
Optimization (Unbounce)
• Ruby Designer (HAML)
When Would I Work With Other Consultants?
“I don’t want to do that kind of work.”
• Social Media Management
+• Social Media Strategy• Competitive Analysis• SEO• Powerpoint
Pique Tea: E-Commerce Website
Pique Tea: E-Commerce Website
Expansion Capital: Content Marketing
Upcoming EM Marketing EventsMonth Event Activity (Location)October 26 Coffee Talk Group, Meeting
#2Networking Group (The PAD)
October 29 Tedx San Francisco Educational Event
November 12 PayPal + eBay Lunch Social (San Jose)
November (TBD)
When In-Between Meet-up Support Group(Virtual – Online)
November 20 Freedom Friday Activity(TBD)
November(TBD)
Content Marketing/CRM Training
TBD(Suzy Deline)
December (TBD)
Holiday Party Social(New RWC Work Space)
Networking & Collaboration
Break into Groups of 4
* Introduce each other* Why did you go into consulting?* What are your current challenges?* What are you hoping to get from our community?
Appendix
Ken Chen V1.0
1 client, 1 project at a time
Ken Chen V2.0
Multiple Clients, Multiple Projects
EM Marketing V1.0
Multiple Clients, Projects,
Consultants
EM Marketing V2.0 – A Future of Work AgencyMultiple Clients, Multiple Individuals & Teams
Home of the Future of Work
thank you!