content marketing in 15 minutes
Post on 26-Jan-2015
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DESCRIPTION
A brief walk through of the basics of content marketing
TRANSCRIPT
Content Marketing in 15 Minuteswith @jenniferyorke
• Personas• Creating content• Social outreach
Agenda
Identify your target personaWho is your DREAM customer?
4
Create content
Create content at least once a week
Is my content:
• Relevant?• Non-branded? • Appealing to my
target persona?
Now that I have content, I can start
my social media outreach!
Determine the goal of your outreach
Follow, friend, connect
Share lots of links
Use auto-share and scheduled sharing(When appropriate)
Have a content and theme calendar
Iterate and improve
• Identify your target personas• Create content on a regular basis• Social outreach is like real life
networking, just online
Don’t forget!
@jenniferyorke
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